Product Marketing Manager

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.

We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

About the Role

We are seeking a highly motivated and experienced Product Marketing Manager to join our growing Marketing team. In this role, you will work directly with the Sr. Product Marketing Manager and collaborate with internal teams to become an expert on our customers and their needs to help bring our brand and product positioning to life across the entire customer journey.

The ideal candidate possesses a blend of product marketing experience in fintech with a deep understanding of B2C SaaS and/or the real estate landscape.

You will work in a highly collaborative environment while getting the autonomy to help shape how product marketing helps enable internal teams (like Sales and Partnerships), bring new products and features to market with Product, and delivers Baselane’s unique value to our customers in partnership with Marketing. To be successful, you’ll be an expert in context switching, managing multiple deliverables across teams at once, and prioritization.

If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.

This role is a hybrid role based in Toronto. It is expected that you will come to the office (downtown Toronto) twice a week for meetings and working sessions.

What You'll Be Doing

• Collaborate with the broader Go to Market Team (Sales, Partnerships, Product, Marketing, Support and Ops/Strategy) to define and execute strategies that will identify, acquire, and activate high value customer segments

• Partner with the Product team throughout the development cycle to conduct research and create launch strategies and plans for new products or features

• Conduct market and customer research, via interviews and surveys, to develop a deep understanding of both

• Work with the Brand team in developing various pieces of customer-facing collateral as needed throughout the customer lifecycle

• Oversee the creation creation of internal and external enablement material to help sales activate new customers

• Deeply understand our market, competitors, and customers through research to identify differentiated positioning, messaging and product opportunities

• Support the onboarding of, and go-to-market strategy for, new partners, providing support to spin up new partnership channels

• Provide the necessary training and collateral that enables partners and internal teams to best position and sell Baselane to prospective users

Who You Are

You bring 3-5 years of experience in product marketing

• You are able to strategize and help execute product and feature launches for multiple functions

• You understand and can articulate how new products, features, campaigns and customer-facing initiatives fit within the broader brand and positioning strategy

• You excel in stakeholder management and cross-functional collaboration, knowing when to lean-in and pushback on ad hoc requests

• You have worked closely with external partners to drive customer growth collaboratively

• You have experience in ideating and overseeing the creation of enablement material, like pitch decks, one-pagers, and cold outreach communications

• You use data-driven decision-making skills to explain your impact and inform what to do next

• You are comfortable with project management and collaboration tools like Asana and Notion

• You can communicate internally and provide guidance that is clear and concise, both written and verbally

• You are able to join us in our Toronto office 2 days a week (Tuesdays and Thursdays)

Nice to Have

You have a foundational understanding of product marketing best practices and know how to apply them in a fintech B2C environment

• Experience leveraging AI tools to translate positioning and messaging into clear and consistent customer-facing copy across multiple channels

• Experience working in a growth stage startup environment, bonus points for working in the fintech or real estate tech space

• Familiarity with tools like Sigma, Mixpanel, Miro and Figma