Posted last month
Regional Sales Manager - Farm Retail
@ dlfseedsas
Lindsay, Ontario
Overview
DLF Canada is hiring a Regional Sales Manager to lead Farm Retail sales across Eastern Ontario. The role drives revenue growth, manages key accounts and grower relationships, and builds market strategy for the grass seed portfolio. It requires travel 20-30% of the time and offers a base wage plus health, retirement savings and vacation benefits.
Responsibilities:
- Develop and execute territory sales strategies for the seed portfolio
- Build and maintain relationships with sales agents and growers
- Identify and pursue new business and market opportunities
- Analyze sales performance and provide forecasts
- Organize field visits, demonstration plots and customer events
Requirements summary:
- Bachelor's degree or higher
- 3+ years of increasingly responsible sales experience
- Knowledge of the seed or allied agriculture industry
- Proven ability to achieve sales quotas
- Excellent communication and interpersonal skills
- Willingness to travel 20-30%
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · successfactors
- Employer posting date
- 2026-10-04
- First seen by our source
- 2026-10-09
- Source record updated
- 2026-10-10
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Sales |
| Experience | 3+ years |
| Manages people | Yes |
| Travel | ground: moderate |
| Work setting | Client sites, Office, Outdoors |
| Position | Sitting and standing |
| Physical demands | physical low · computer moderate |
| Languages | English |
| Education | Bachelor’s degree (required) |
| Perks mentioned | Generous paid time off, Retirement plan, Wellness |
Summary and details written by AI from the posting; the employer’s posting is the authority.
dlfseedsas
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
At PGG Wrightson Seeds we have been helping farmers for over 150 years.
Full company description
More milk. More meat. More wool. All these come from having better feed and more of it. And that comes from having the best seed. We’re NZ’s largest seed supplier. Backed by over 160 years’ in the agri-sector, our seeds help farmers boost productivity and improve profitability. Through science, innovation and partnership, we work together with farmers and retailers to grow grass and forage crops that improve animal performance and production. But the seed is just the start. We are leaders in our industry. Supported by a team of technical experts, we invest well in excess of $10 million yearly in R&D, and growth and grazing trials. This has seen us produce many of the country’s best pasture and forage cultivars; and deliver industry-firsts like novel endophytes for ryegrass and tall fescue that have improved insect control and plant persistence.
- LinkedIn followers
- 1,573
- People associated on LinkedIn
- 94
- Reported office locations
- 1375 Springs Rd, Lincoln, Canterbury 7674, NZ
- Business categories
- Agriculture
- Biotechnology
- AgTech
- Other recorded names
- DLF Seeds
- dlfseedsas
- Profile identifies a recruitment agency
- No
- Reported total investment
- 544,106
Currency and observation date were not supplied; this is not a current valuation or a funding round.
More milk. More meat. More wool. All these come from having better feed and more of it. And that comes from having the best seed. We’re NZ’s largest seed supplier. Backed by over 160 years’ in the agri-sector, our seeds help farmers boost productivity and improve profitability. Through science, innovation and partnership, we work together with farmers and retailers to grow grass and forage crops that improve animal…
| Field | Value |
|---|---|
| Industry | Farming |
| Company size | 501-1,000 employees |
| Headquarters | Lincoln, Canterbury |
| Organization type | Public Company |
| Open jobs on Jobsy | 2 |
| View page |
DLF Canda is currently recruiting for a Regional Sales Manager for our operation located in Ontario. This role will be overseeing Eastern Ontario.
DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural forage and (professional) lawn markets. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.
DLF North America SBU, is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. In everything we do we act with respect, trust and integrity.
Come grow with DLF!
Check us out www.dlf.com (Global) & www.us.dlf.com (USA) & www.ca.dlf.com (CA) & visit our careers page at https://careers.dlf.com.
About the job
The Regional Sales Manager is a senior leadership role responsible for driving sales growth, managing key customer relationships, and developing market strategies within an assigned territory. This role ensures revenue targets are met by leading sales teams, identifying new business opportunities, and delivering customer-focused solutions.
Reports to: VP, Wholesale, NA
Job Summary:
The Regional Sales Manager is a key leadership role responsible for overseeing Farm Retail sales operations and business development within an assigned territory. This role is focused on driving revenue growth, managing strategic customer relationships, and ensuring the successful execution of sales strategies aligned with organizational goals. The Territory Sales Manager collaborates with internal stakeholders to deliver high-impact solutions that meet customer needs while ensuring sustainable business growth.
Key responsibilities include developing and executing territory sales plans, monitoring market trends, and identifying growth opportunities. This role plays a critical part in ensuring customer satisfaction, negotiating contracts, and managing key accounts to build long-term partnerships. Additionally, the Territory Sales Manager will analyze sales performance, forecast demand, and contribute to product positioning and market expansion strategies. The ideal candidate is a dynamic leader with a deep understanding of the agriculture seed industry, a strong sales acumen, and a proven track record of achieving and exceeding sales targets.
Essential Duties and Responsibilities:
- Territory Sales Strategy & Execution: Develop and implement territory-specific sales strategies to drive growth and meet sales targets for the agriculture seed portfolio, including grass seed and specialty crops.
- Customer Relationship Management: Build and maintain strong relationships with sales agents and growers by understanding their unique needs and providing tailored seed solutions to maximize yield and profitability.
- Market Development & Business Growth: Identify and pursue new business opportunities by analyzing market potential, expanding market presence, and promoting new product lines within the territory.
- Technical Support & Product Expertise: Serve as a trusted advisor by offering agronomic guidance, product recommendations, and technical support to help sales agents and customers optimize seed selection and field performance.
- Sales Forecasting & Reporting: Monitor sales performance, conduct regular territory assessments, and provide accurate sales forecasts and market insights to inform business decisions.
- Field Visits & Demonstration Plots: Organize and participate in field visits, demonstration plots, and customer events to showcase seed performance and drive product adoption.
- Collaborative Partnerships: Work closely with agronomists, marketing teams, and research and development teams to align sales efforts with product innovation and market positioning.
- Compliance & Stewardship: Ensure all sales activities adhere to company policies, industry regulations, and environmental stewardship practices.
Qualifications:
- Bachelors Degree or higher.
- Knowledge and experience in the seed industry or allied industries.
- 3+ years of similar experience in increasingly responsible roles.
- Excellent verbal, written, listening and interpersonal communication skills.
- Strong organizational, multi-tasking, prioritization skills and follow-up skills with attention to detail.
- Proven ability to achieve sales quotas.
- Personal, positive, yet competitive personality.
- Self-directed, performance-driven personality, with a team player mentality.
- Willingness to travel as needed (20-30%)
- Comfort with new software and technology.
- Proficiency with Microsoft Office.
Preferred:
- 5+ years of quality sales experience
Compensation and Benefits:
This position comes with a competitive compensation plan that includes a base wage, health and wellness benefit options, retirement savings plan with company contribution, vacation, and personal days.
Why work for DLF?
We do good things! Turf grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion, making it a vital ally in preserving the environment. Grass acts as a natural filter, purifying water and improving air quality. Perennial forage grass and legume crops also provide essential habitats for diverse wildlife, showcasing the crucial role of supporting biodiversity and sustaining ecosystems. Grass, alfalfa and clover feed animals and produce oxygen. Just a few reasons.... and many more! Check us out!
Ready to make an impact? We invite you to come and grow with us!
We thank all applicants who apply for this position but advise only those applicants selected for an interview will be contacted.
DLF USA Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process. Alternate format available upon request.
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