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Posted 23 days ago

Sales Manager

@ Islands West Produce

Victoria, British Columbia

5+ years experience
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SIGNALS

Overview

Islands West Produce is hiring a Sales Manager to lead its Foodservice sales team toward sales, margin and customer growth targets. The role involves coaching the team, managing key accounts, and working across Operations, Purchasing and Finance. The posting requires 5+ years of sales experience, 5+ years leading a sales team, and a valid Class 5 driver's licence.

Responsibilities:

  • Lead and coach the Foodservice sales team toward targets
  • Grow existing accounts and win new business
  • Manage key and strategic customer relationships
  • Monitor pricing, margin and product mix
  • Report forecasts and sales data to the Director

Requirements summary:

  • 5+ years progressive sales experience, ideally in foodservice or produce
  • 5+ years leading a sales team
  • Track record of profitable growth
  • Strong negotiation and key-account skills
  • Proficiency in Microsoft Office and Excel, plus CRM tools
  • Valid Class 5 driver's licence and clean driver's abstract

Tools & skills

Source and dates

Source type not verified · applicantstack

Employer posting date
2026-10-14
First seen by our source
2026-10-14
Source record updated
2026-10-14

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityManager
DepartmentSales
Experience5+ years
Management experience5+ years
Manages peopleYes
Travelground: moderate
Work settingOffice, Client sites, Vehicle
PositionSitting and standing
Physical demandsphysical low · computer high
Licences & certificationsClass 5 driver's licence
Driver’s licencerequired
Background checksdriving record
EducationBachelor’s degree (preferred)
Fields of studyBusiness, Sales, Marketing

Summary and details written by AI from the posting; the employer’s posting is the authority.

Islands West Produce

FieldValue
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Job description

About the role
You'll lead the day-to-day performance of our Foodservice sales team, turning strategy into clear plans that hit sales, margin and customer growth targets. You'll coach your team, build strong customer relationships and work across the business to deliver great service and profitable growth.
If you love developing people, winning new business and knowing your numbers, this role is for you.

What you'll do

Lead and grow the team

  • Coach and develop the Foodservice sales team to hit sales, margin, customer growth and activity targets
  • Set clear team and individual plans, priorities and expectations
  • Track performance against KPIs and give regular feedback
  • Recruit, onboard and build your team's product knowledge and selling skills
  • Build a collaborative, accountable and customer-focused sales culture
Drive sales growth
  • Grow existing accounts through category expansion and cross-selling, and win new business
  • Keep a strong pipeline and oversee territory and account plans
  • Review sales trends, lost business and opportunities, and act on gaps
  • Roll out sales programs and promotions with the Director, Food Services
  • Keep a pulse on competitors, market pricing and customer trends
Manage key customers
  • Help your team resolve significant customer concerns and protect at-risk accounts
  • Own relationships with key and strategic accounts, and join meetings and negotiations
  • Watch margin, pricing, product mix and customer profitability, and act to improve them
Work across the business
  • Partner with Operations, Purchasing, Finance, Production and Customer Service to support customers
  • Collaborate with other Fresh Direct Group business units
  • Keep accurate forecasts, pipeline data and sales reports, with regular updates to the Director
What you bring
  • 5+ years of progressive sales experience, ideally in foodservice distribution, hospitality, produce, grocery or a related industry
  • 5+ years experience in leading a Sales team, including coaching and performance management
  • A track record of profitable growth from both existing accounts and new business
  • Strong skills in sales planning, territory management and business development
  • Experience managing pricing, margins, product mix and customer profitability
  • Strong key-account and negotiation skills
  • Proficiency with Microsoft Office, especially Excel, plus CRM or sales reporting tools
  • A valid Class 5 driver's licence, a clean driver's abstract and the ability to travel within the market
Nice to have: a college or university education in Business, Sales, Marketing or a related field. Equivalent experience is welcome.

Who you are
  • A visible, approachable leader who builds trust and holds people accountable
  • Commercially sharp, connecting sales, pricing, margin and product mix to profitability
  • Results-driven, setting clear priorities and following through
  • Data-minded, using sales information to spot issues and opportunities
  • A strong collaborator and communicator across Sales, Operations, Purchasing and Finance
  • Confident and decisive, making sound calls in a fast-moving foodservice environment
  • Organized and adaptable, balancing people, customer and commercial priorities

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