Posted 13 days ago
Senior Demand Generation Manager - Remote - FS464
@ Fresche Solutions
Montréal, Quebec
Overview
Fresche Solutions is hiring a Senior Demand Generation Manager to lead middle- and bottom-of-funnel marketing for one of its business units. The role centres on creative campaign development, AI-driven marketing operations, and multi-channel demand programs for IBM i modernization, managed services and cloud. The posting states the role is remote.
Responsibilities:
- Lead creative development, messaging and campaign concepts
- Own middle-of-funnel programs, nurture and MQL-to-opportunity conversion
- Automate research, segmentation, personalization and reporting with AI
- Orchestrate paid, organic, SEO/AEO, third-party and event channels
- Partner with Product Management and channel partners on joint campaigns
Requirements summary:
- 5+ years in B2B demand generation with qualified pipeline results
- Strong creative portfolio and editorial voice
- AI-first approach with examples of scaling output and quality
- Experience marketing managed services, cloud or IT infrastructure
- Hands-on experience with HubSpot, Salesforce, Google Ads and LinkedIn Campaign Manager
Tools & skills
Source and dates
Employer career site / ATS feed · bamboohr
- Employer posting date
- 2026-10-25
- First seen by our source
- 2026-10-27
- Source record updated
- 2026-10-27
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 5+ years |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Fresche Solutions
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Modernizing systems and data. Engineering the way forward since 1976.
Full company description
Fresche Solutions is an AI-powered IT modernization company that manages and maximizes the value of your IBM i and Microsoft systems. By bridging the gap between legacy and modern technology, we take what you have and make it better. Our market-leading IP and proven solutions in Modernization, Managed Services (Cloud & KTLO), Data Analytics & AI, and Software have earned the trust of global leaders from 2,200+ companies. Reimagine your IT challenges into future growth and innovation with Fresche.
- LinkedIn followers
- 17,334
- People associated on LinkedIn
- 405
- Reported office locations
- Fresche Solutions, 995 Wellington, Montréal, Quebec H3C 1V3, CA
- 124 Grove St, Suite 309, Franklin, Massachusetts 02038, US
- 622 Ferntree Gully Rd,, Suite 9, level 1, Wheeler's Hill, Victoria, Melbourne 3150, AU
- 9724 4th St. #101, Sidney, British Columbia V8L 2Y7, CA
- Atrauli, Gaurabagh, P.O. Gudumba, Kursi Road, Lucknow, Uttar Pradesh 226026, IN
- 1190 Kennestone Circle, Suite 120, Marietta, Georgia 30066, US
- 20 Fall Pippin Ln, Asheville, North Carolina 28803, US
- Business categories
- Consulting
- Enterprise Applications
- Information Services
- Information Technology
- Professional Services
- Software
- Web Apps
- Enterprise Software & Network Solutions
- Other recorded names
- Fresche Solutions
- Specialties
- GUI
- Web & Mobile
- IT Strategy Services
- Analysis & Productivity Tools
- Application Services & Staffing
- IBM i modernization & management
- Synon Transformation
- Application design and development
- New digital solutions
- Application modernization
- HA/DR Solutions
- Managed Services
- Java Development
- Open Source Development
- Enterprise Application Development
- IT Strategy & Planning
- Business Process Automation
- Application Intelligence
- IBM i
- Microsoft Azure
- AI-Powered
- Modernization
- KLTO
- AI & Data Analytics
- and Data Analytics
- Profile identifies a recruitment agency
- No
- Reported total investment
- 78,421,534
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Fresche Solutions is an AI-powered IT modernization company that manages and maximizes the value of your IBM i and Microsoft systems. By bridging the gap between legacy and modern technology, we take what you have and make it better. Our market-leading IP and proven solutions in Modernization, Managed Services (Cloud & KTLO), Data Analytics & AI, and Software have earned the trust of global leaders from 2,200+…
| Field | Value |
|---|---|
| Industry | IT Services and IT Consulting |
| Company size | 201-500 employees |
| Headquarters | Montréal, Quebec |
| Organization type | Privately Held |
| Year founded | 1976 |
| Specialties | GUIWeb & MobileIT Strategy ServicesAnalysis & Productivity ToolsApplication Services & StaffingIBM i modernization & managementSynon TransformationApplication design and developmentNew digital solutionsApplication modernization |
| Open jobs on Jobsy | 4 |
| View page |
About Fresche
Fifty years in, and we're just getting started. Since 1976, Fresche has engineered the way forward for the systems and data businesses run on. Today AI sits at the center of everything we build, deliver, and market.
IBM i runs the core of organizations like PriceSmart, Mitsubishi Motors, and PAR. Fresche modernizes those systems, moves them to the cloud, unlocks their data for AI, and keeps them running around the clock. PriceSmart moved to the cloud with just two hours of downtime and built capacity for 18% annual growth. Now we're bringing that same energy to marketing. See more at freschesolutions.com.
The Role
We're hiring a Demand Generation Manager for one of our Business Units ( Modernization, Managed Services and Cloud or Software). We modernize. We automate. It's in our blood, and we want a marketer who works the same way.
This is an AI-first role for a creative thinker. Use AI to automate everything that can be automated, then apply your own judgment to the messaging, design, and content that make buyers pay attention. Prompting a tool and shipping the output isn't the job. Elevating it is.
Your ultimate test is the middle and bottom of the funnel: turning attention into engaged buying committees ready for a sales conversation. You'll partner closely with Product Management and run programs for prospects, customers, and partners. Your job is to make Fresche impossible to ignore.
What You'll Do
- Lead the creative. Develop big ideas, messaging, and campaign concepts that cut through a crowded IBM i market. Shape voice and design, and treat AI output as a starting point, never the finish line.
- Own MOFU. Build programs that create conviction, such as assessments, ROI tools, case studies, demos, and executive briefings – and even bring new ideas that are out of the box. Own nurture, account-level scoring, and MQL-to-opportunity conversion.
- Run an AI-first engine. Automate research, segmentation, personalization, campaign builds, and reporting. Test new AI tools fast and reinvest the time saved in strategy and creative.
- Use every channel, then find more. Orchestrate paid (search, LinkedIn, programmatic, retargeting, CTV), organic and community, SEO and AEO (be the answer in ChatGPT, Gemini, Perplexity, and AI Overviews), third-party (syndication, industry media, review sites, analysts, marketplaces), events, podcasts, webinars, and direct mail. Keep testing what's next.
- Partner with Product Management. Turn roadmap, positioning, and customer proof into offers and campaigns, and feed market insight back.
- Drive demand across three audiences. Win net-new logos, expand the installed base, and build joint campaigns with IBM, Microsoft, and channel partners.
- Execute and align. Build campaigns end to end in HubSpot with clean tracking, and align with BU Sales on lead definitions and hand-off.
- Measure what matters. It’s all about the date that drives your strategy. Report pipeline, ROI, and conversion to leadership, and make the call on where to invest or pull back.
What You Bring
- 5+ years in B2B demand generation, with a record of moving buyers through MOFU into qualified pipeline.
- A creative, out-of-the-box thinker with a portfolio to prove it, a strong eye for design, and a sharp editorial voice.
- AI-first by default, with examples of using AI to scale output while raising quality.
- Hands-on experience across paid, organic, SEO/AEO, and third-party channels, and a view on how AI is changing search.
- Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles.
- Experience partnering with Product Management, Sales, and channel partners.
- Strong in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager, and fluent in funnel data.
Not the right fit: if your approach is to paste a prompt and publish the output, this role isn't for you.
Success in Year One
- 90 days: BU demand plan agreed with Product and Sales, a fresh creative direction, and an AI-automated campaign workflow.
- 6 months: MOFU program live across prospects, customers, and at least one partner, with measurable conversion lift.
- 12 months: the most distinctive marketing in the IBM i market, backed by attributable pipeline against BU targets.
We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.
WHAT’S IT LIKE TO WORK AT FRESCHE?
Visit our Website and Apply Today: https://freschesolutions.com/careers/
FOLLOW US ON: LinkedIn: https://www.linkedin.com/company/fresche-solutions
#LI-Remote
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