Posted 9 days ago
Senior Manager - Shopper Activation
@ Beiersdorf
Montréal, Quebec
SIGNALS
Overview
Beiersdorf is hiring a Senior Manager of Shopper Activation to lead shopper marketing plans and in-store and online programs that drive point-of-sale conversion. The role owns retailer ASP and S&CM budgets, forecasting and reporting, and manages agency partners. It requires a business degree, 8+ years of consumer products experience, and proficiency in MS Office and SAP.
Responsibilities:
- Build and lead shopper marketing plans across in-store and online touchpoints
- Own retailer ASP and S&CM program budgets, forecasting and reporting
- Develop annual display strategy and activation calendar
- Manage agency partner relationships
- Lead annual post-mortem analysis of program performance and ROI
Requirements summary:
- Business administration degree (BS/BA)
- 8+ years in consumer products shopper marketing, sales or marketing
- Strong knowledge of the CPG retail environment
- Proficiency in MS Office and SAP
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- 2026-11-05
- First seen by our source
- 2026-11-14
- Source record updated
- 2026-11-14
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 8+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required) |
| Fields of study | Business Administration |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Beiersdorf
| Field | Value |
|---|---|
| Open jobs on Jobsy | 4 |
Job description
Your Tasks
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all
Additional Information
WHAT YOU CAN EXPECT FROM BEIERSDORF CANADA
You will join an entrepreneurial, innovative, and fast paced culture where every employee’s contributions make a big impact. Our teams act with Care, Simplicity, Courage, and Trust to continuously improve as leaders and deliver superior skin care products.
At Beiersdorf, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.
- Build and lead shopper marketing plans that enhance the shopper journey, strengthen visibility and accelerate sales across in-store and online touchpoints,
- Develop and execute annual shopper programs that drive conversion at POS through secondary placements, signage, demos, coupons, contests, in-store media and other tactics,
- Collaborate cross-functionally with Marketing and Commercial Strategy to translate brand priorities into actionable S&CM initiatives that optimize sales,
- Define the activation framework, guidelines, calendar and timelines for all activities,
- Develop an annual display strategy and clear execution guidelines aligned with brand and retailer priorities,
- Drive a 360-degree S&CM support approach for core business and launches to maximize retailer exposure
- Collaborate with the performance digital manager to deliver integrated omnichannel shopper experience,
- Own retailer ASP and S&CM program budgets (including VAS) forecasting & management: responsible for PO creation, invoicing, budget forecasting and reporting to Finance,
- Provide guidance & act as gatekeeper for the Display financials (RCE process),
- Co-Develop National programs with Commercial Strategy and Marketing, while representing Sales function to maximize impact with retailers,
- Establish and lead an annual post-mortem process to evaluate S&CM program performance and ROI, including ASP and Displays, using data and insights to optimize future programs,
- Future-fitting: identify emerging trends, shopper activation capabilities and new technologies to test and learn from,
- Collaborate with CBMs and Commercial Strategy team for Risks and Opportunities on an ongoing basis,
- Coordinate with procurement to proactively manage the reduction of cost for displays and on-packs ex: tendering,
- Manage relationships with agency partners (Neptune, Walmart Connect, Advanced, etc),
- Champion NA synergies whenever feasible.
- BS/BA Business Administration
- 8+ years of similar experience at a Consumer Products Company in Shopper Marketing, Commercial Strategy, Sales and/or marketing
- Deep understanding of the shopper journey and strong knowledge of CPG retail environment
- Strong business & financial acumen with a strategic mindset and analytical skills
- Excellent planning and project management skills
- Proven experience with business partnerships and effectively building relationships amongst cross-functional teams of Supply Chain, Finance, Marketing, Sales and the Leadership Team
- Strong communication skills both written and verbally
- Must be proficient in MS Office suite and SAP
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all
Additional Information
WHAT YOU CAN EXPECT FROM BEIERSDORF CANADA
You will join an entrepreneurial, innovative, and fast paced culture where every employee’s contributions make a big impact. Our teams act with Care, Simplicity, Courage, and Trust to continuously improve as leaders and deliver superior skin care products.
At Beiersdorf, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.
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