Posted 2 months ago
Senior Software Developer (Marketing Integrations)
@ Bally's
Toronto, Ontario
Overview
Bally's is hiring a Senior Software Developer for its marketing integrations team, owning the Braze platform as technical and product subject-matter expert. The work covers building integrations and data pipelines that connect player, sportsbook, casino and CRM systems, and leading implementations and migrations. The posting states a full-time role with a salary of $120,000 to $150,000 CAD.
Responsibilities:
- Own Braze as technical and product SME for platform strategy
- Build and maintain integrations with player, sportsbook, casino and CRM systems
- Design player data models, events, attributes and segments
- Lead Braze implementations and migrations with minimal disruption
- Build pipelines keeping player profiles and wagering data current
Requirements summary:
- Deep expertise in Braze platform configuration and best practices
- Experience building and maintaining data integrations and pipelines
- Ability to lead platform implementations and migrations
- Knowledge of security, privacy, consent and responsible gaming requirements
Tools & skills
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-09-08
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Software development |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Bally's
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Good humans. Great experiences. No exceptions.
Full company description
Bally’s (NYSE: BALY) is a fast-growing global entertainment brand with 19 casinos across 11 U.S. states and one casino in Newcastle, UK, along with a golf course in New York and horse racetracks in Colorado and forthcoming in Wyoming. Bally’s also owns Bally Bet, a first-in-class sports betting and igaming platform licensed in 14 jurisdictions in North America. Bally’s holds a majority interest in Bally’s Intralot S.A. (ATSE: BYLOT), a leading lottery solutions supplier and gaming operator active in 39 jurisdictions worldwide. Bally's casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas, has been awarded a license to build a full-scale casino and resort in The Bronx, New York, and an integrated destination resort in Chicago, Illinois. Bally’s is the first publicly traded gaming company to achieve Minority Business Enterprise (MBE) certification through the National Minority Supplier Development Council (NMSDC). Bally’s has over 12,000 employees across the world, recognized for their innovation, energy, and dedication to creating thrilling gaming experiences. 18 or 21+ based on jurisdiction. Gambling Problem? Call 1-800-GAMBLER (1-800-426-2537) (AZ/CO/IL/MD/MO/NV/NJ/PA), 1-888-850-8888 (DE), 1-800-9-WITH-IT or visit https://www.in.gov/igc/problemgamblinghelp (IN), 1-800-BETSOFF (IA), 1-877-770-STOP (7867) (LA), (800) 327-5050 or visit gamblinghelplinema.org (MA), 1-888-777-9696 (MS), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-589-9966 (OH), 1-866-531-2600 or visit ConnexOntario.ca (Ontario, Canada), 1-877-9GAMBLE (RI), 1-888-532-3500 or visit https://www.vcpg.net (VA), call/text the Tennessee REDLINE at 1-800-889-9789 (TN).
- LinkedIn followers
- 27,198
- People associated on LinkedIn
- 2,789
- Reported office locations
- 100 Westminster St, Providence, Rhode Island 02903, US
- Business categories
- Resorts
- Hospitality
- Gambling
- Casino
- Online Games
- Gambling & Betting
- Arts, entertainment and recreation
- Other recorded names
- Bally's Interactive
- Bally's Chicago
- Bally’s Corporation
- Specialties
- Casino Management
- High-End Gaming Properties
- Gaming Operations
- Casino Operations
- OSB
- and Igaming
- Profile identifies a recruitment agency
- No
- Reported total investment
- 3,449,933,323
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Bally’s (NYSE: BALY) is a fast-growing global entertainment brand with 19 casinos across 11 U.S. states and one casino in Newcastle, UK, along with a golf course in New York and horse racetracks in Colorado and forthcoming in Wyoming. Bally’s also owns Bally Bet, a first-in-class sports betting and igaming platform licensed in 14 jurisdictions in North America. Bally’s holds a majority interest in Bally’s Intralot…
| Field | Value |
|---|---|
| Industry | Gambling Facilities and Casinos |
| Company size | 10,001+ employees |
| Headquarters | Providence, Rhode Island |
| Organization type | Public Company |
| Specialties | Casino ManagementHigh-End Gaming PropertiesGaming OperationsCasino OperationsOSBand Igaming |
| Open jobs on Jobsy | 4 |
| View page |
This role is a current vacancy , and we are actively seeking a candidate to join the team.
Responsibilities:
- Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
- Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
- Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
- Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
- Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
- Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
- Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
- Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
- Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
- Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.
We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary: $120,000-$150,000 CAD
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