Social Media Coordinator (Veteran Outreach)

Join Our Team and Make a Meaningful Impact: Enrich Lives with Our Nonprofit Organization!
Are you passionate about making a tangible difference in the world? Rocky Mountain Adaptive (RMA) is a not-for-profit organization whose mission is to enable individuals living with physical, sensory, and neurodivergent challenges to participate, learn and excel in mountain sport and recreational activities in the Canadian Rockies. As a multi-sport, year-round organization who provides access to mountain sport and recreation, RMA offers adaptive sports equipment, specialized instructors, trained volunteers and unique training opportunities. Activities include biking, canoeing, hiking, kayaking, skiing, snowboarding, swimming, and much more! We are driven by our commitment to becoming the ‘go-to’ organization for accessible outdoor mountain experiences, and are dedicated to turning our vision into reality.
Start Date: As soon as possible
Term: Part Time Seasonal (October 2026 – April 2027)
Timescale: 20 hours per week
Location: RMA Office in Canmore, other programming locations in the Bow Valley and Kananaskis. 60% in-person required; hybrid work-from-home available.
Working Conditions: Shared office environment, active outdoor environment (required to work outdoors in winter conditions some of the time)
Wage: $20 per hour
Report to: Communications & Outreach Coordinator
Position Overview
The Social Media Coordinator (Veteran Outreach) will focus on increasing RMA’s outreach and promotion to veteran, military, and first responder communities. Broadly, the role will assist the Communications & Outreach Coordinator in implementing the organization’s social media strategy, gathering and creating engaging content, scheduling and posting social media content, and managing social media accounts. This role will also involve gathering content while out on various winter programs.
Roles & Responsibilities
Project Focus – increase outreach and promotion of RMA programs to veteran, military, and first responder communities:
– Work with the Communications & Outreach Coordinator to create a targeted campaign to increase awareness of RMA programs for veterans, military, and first responders
– Respond to social media inquiries to support veterans, military, and first responders in accessing RMA programs.
Gather photo and video content of various winter programs (alpine skiing, snowboarding, nordic skiing, others)
Manage social media accounts:
– Edit visual graphics and short-form video content.
– Create high-quality, engaging content, optimized for each social media platform.
– Respond to comments and messages, and foster a positive online community.
– Schedule and publish content using social media management tools.
Assist the Communications & Outreach Coordinator with various marketing tasks:
– Implement social media strategies that align with the organization’s overall marketing goals.
– Assist in the planning and execution of social media campaigns for specific events, programs, or fundraising initiatives.
– Assist with occasional creation of graphics and content, to be used for marketing purposes outside of social media.
Follow established brand guidelines for voice, tone, and visual content across all platforms.