Social Media Manager

Anne Mulaire is a Métis-owned, Canadian-made sustainable womenswear brand based in Winnipeg. We create thoughtfully designed clothing rooted in heritage, sustainability and modern design.

We’re looking for a Social Media Manager who can help grow our social presence, strengthen our brand, and bring the Anne Mulaire story to life online.

This role is for someone who understands that great social content is about more than posting beautiful images. You know how to turn products, people, founder stories, behind-the-scenes moments and everyday brand activity into content that makes people stop, watch, engage and care.

You’ll be both a creator and a strategist — developing content, managing our channels and using performance insights to continually improve what we put into the world.

What You’ll Do

Content Creation & Storytelling

• Create engaging, social-first content for Instagram and Facebook, including Reels, Stories, carousels and static posts.
• Capture and edit photo and video content in and around our Winnipeg studio, retail environments, events and other brand moments.
• Turn everyday activity — new arrivals, fittings, styling, production, founder moments, customer interactions, events and behind-the-scenes moments — into compelling social content.
• Develop strong hooks, concepts, captions and storytelling angles designed to capture attention and encourage engagement.
• Build a thoughtful content mix across product, styling, education, founder-led storytelling, sustainability, community, heritage and brand-building content.
• Create interactive Stories using polls, questions, countdowns, "This or That," links and other platform features.
• Source and repurpose the strongest photography and footage from our existing content library.
• Edit short-form video and adapt creative for different placements and formats.

Social Media Management

• Own the day-to-day management and publishing of content across Anne Mulaire's Instagram and Facebook channels.
• Maintain a consistent content calendar aligned with product launches, campaigns, promotions, retail moments and broader marketing priorities.
• Ensure content is published consistently, accurately and on schedule.
• Write social copy that feels authentic to the Anne Mulaire brand while adapting tone and format to the platform.
• Ensure products, links, tags and other relevant information are properly incorporated into posts.
• Keep our channels feeling current, active and responsive rather than overly planned or static.

Community Management & Growth

• Monitor and respond to comments, messages, tags and mentions in a timely, thoughtful and brand-appropriate way.
• Proactively engage with customers, creators, community partners and relevant accounts.
• Identify opportunities to participate in conversations and cultural or platform moments that make sense for Anne Mulaire.
• Help cultivate an engaged community around the brand rather than focusing on follower growth alone.
• Identify potential UGC, creator content and customer stories that can be amplified through our channels.

Organic + Paid Social Creative

• Develop social-first creative that can be used across both organic content and paid advertising.
• Identify high-performing organic content that could be adapted or tested as paid creative.
• Work with the broader marketing team to develop different hooks, openings, edits, messaging and creative variations for testing.
• Apply learnings from paid and organic performance to future content creation.

Performance & Optimization

• Regularly review social performance across content formats and themes.
• Track relevant metrics including reach, engagement, watch time, retention, shares, saves, profile activity, follower growth and traffic.
• Identify patterns in what is — and isn't — resonating with our audience and use those insights to inform future content.
• Test different hooks, formats, video lengths, creative approaches, posting styles and platform features.
• Experiment with emerging Instagram and Meta features, including Trial Reels and other tools that can help expand reach.
• Provide simple, actionable reporting on what worked, what didn't, what we learned and what we should try next.

Creative Thinking & Brand Building

• Stay current on social media trends, platform changes, emerging formats and content best practices.
• Translate relevant trends into ideas that feel appropriate for Anne Mulaire rather than simply following what everyone else is doing.
• Proactively identify content opportunities and bring ideas forward without waiting for a brief.
• Think beyond individual posts to help develop recurring content series and recognizable formats that audiences can associate with Anne Mulaire.
• Balance short-term performance with long-term brand building, ensuring content feels engaging without compromising the brand's identity.

What We're Looking For

• Hands-on experience creating and managing social media content for a brand, business or organization.
• A strong visual eye and understanding of what makes content feel polished, engaging and native to social.
• Comfortable filming and creating content yourself using a smartphone and/or camera.
• Strong short-form video editing skills and familiarity with tools such as CapCut, Canva, Adobe Creative Suite or similar platforms.
• Strong understanding of Instagram and Facebook, including Reels, Stories and emerging platform features.
• Understanding of hooks, pacing, storytelling and retention in short-form video.
• Strong copywriting and communication skills.
• A creative and analytical mindset — you care about the idea and execution, but you also want to know whether it worked.
• Comfortable reviewing performance data and turning insights into better content.
• Highly organized and able to manage a consistent publishing schedule.
• Self-motivated and comfortable identifying opportunities and taking initiative.
• Able to balance multiple priorities in a fast-moving environment.

Nice-to-Have

• Experience in fashion, lifestyle, beauty, retail or another visually driven category.
• Experience creating paid social advertising creative.
• Experience with Meta Business Suite and Ads Manager.
• Photography or videography experience.
• Experience working with creators, influencers or UGC.
• Understanding of e-commerce and how social content can support product discovery and conversion.
• Knowledge of sustainable fashion, Canadian manufacturing or ethical production.

What Success Looks Like

Success in this role means Anne Mulaire's social channels consistently feel active, engaging, recognizable and worth following.

We want to see:

• A consistent flow of high-quality social-first content
• Increased reach and engagement from our target audience
• Stronger Reels performance, watch time, shares and saves
• Growing engagement and conversation within our community
• More effective use of founder, product, styling, educational and behind-the-scenes storytelling
• A steady pipeline of fresh creative ideas and experiments
• Stronger creative that can support both organic and paid social
• Clear learnings about what our audience responds to and continuous improvement based on those insights

Most importantly, we're looking for someone who can help make Anne Mulaire feel like a living, breathing brand online — not simply a feed of product posts.

To Apply
Please send us:

• Your resume
• A portfolio or examples of social content you've created
• A short introduction telling us about yourself and why you're interested in Anne Mulaire
• Links to any social accounts you've managed or contributed to

Bonus: Share 1–2 pieces of social content you're particularly proud of and briefly tell us what your role was, why you created it, and how it performed.

If you're a creative thinker who loves making content, understands social culture and enjoys figuring out why certain ideas perform, we'd love to hear from you.

Anne Mulaire is an equal opportunity employer. We strive to make employment decisions based on merit, skills, and qualifications. We are committed to creating an equitable, diverse, and inclusive workplace where all team members feel valued, included, and respected.