Posted 5 months ago
Specialist, Content Marketing & Personalization
@ Mitsubishi Motor Sales of Canada Inc.
Mississauga, Ontario
Overview
Mitsubishi Motor Sales of Canada is hiring a Specialist, Content Marketing & Personalization to own the organic content and social strategy, work with agency partners on content and community, and use data to personalize customer experiences. The role also manually processes invoices and tracks budget actuals.
Responsibilities:
- Develop multi-channel content calendar with agency partner
- Manage and grow organic social media presence
- Segment audiences and run A/B tests for personalization
- Manually process invoices and track budget actuals
Requirements summary:
- Bachelor's degree in business, marketing or related field
- 3+ years in content marketing, social media or digital strategy
- Good understanding of SEO
- Advanced Excel and PowerPoint, working knowledge of SAP
Tools & skills
Source and dates
Employer career site / ATS feed · dayforce-feed
- Employer posting date
- 2026-06-25
- First seen by our source
- 2026-10-14
- Source record updated
- 2026-10-14
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 3+ years |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required) |
| Fields of study | business administration, marketing |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Mitsubishi Motor Sales of Canada Inc.
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Full company description
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sole distributor of Mitsubishi brand vehicles, parts and accessories to authorized dealers across Canada. MMSCAN is a fully owned subsidiary of Mitsubishi Motors Corporation which has a storied motor sports heritage and has been selling its vehicles around the globe for more than 100 years. At Mitsubishi Motors we have a passion for excellence. We are committed to combining automotive innovation and exceptional performance in both our cars and our workplace, while enhancing the communities in which we live. Our culture can be seen in our cars, but it originates in our people: smart thinkers who always aim a little higher. We are as committed to workplace diversity as we are to creating superior automotive experiences that stretch from the first step into a showroom to the latest tune-up in our dealerships. We're always on the lookout for people with drive. If you’re interested in accelerating your career, please follow us on LinkedIn and browse through the opportunities on our Careers page.
- LinkedIn followers
- 33,200
- People associated on LinkedIn
- 152
- Reported office locations
- P.O. Box 41009, Mississauga, Ontario L4W 5C9, CA
- Other recorded names
- Mitsubishi Motor Sales of Canada, Inc.
- Profile identifies a recruitment agency
- No
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sole distributor of Mitsubishi brand vehicles, parts and accessories to authorized dealers across Canada. MMSCAN is a fully owned subsidiary of Mitsubishi Motors Corporation which has a storied motor sports heritage and has been selling its vehicles around the globe for more than 100 years. At Mitsubishi Motors we have a passion for excellence. We are committed…
| Field | Value |
|---|---|
| Industry | Motor Vehicle Manufacturing |
| Company size | 51-200 employees |
| Headquarters | Mississauga, Ontario |
| Organization type | Public Company |
| Year founded | 2002 |
| Open jobs on Jobsy | 5 |
| View page |
Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment process.
All employees are required to espouse MMSCAN’s company values, MMC WAY, and conduct themselves accordingly:
- Think of Our Customers First; Strengthen Trust
- Enrich Society
- Welcome All Facts; Share Difficult News First
- Conduct and Challenge Yourself Professionally
- and Respect All; Work as Part of a Broader Team
Use of Artificial Intelligence (AI)
MMSCAN does not utilize AI to review or assess applicants. All screening is conducted internally by a member of the HR team and/or the hiring manager.
PURPOSE
The Specialist, Content Marketing & Personalization is versatile and data-driven who will own the end-to-end organic strategy. You will be responsible to work with our agency partners to craft high-impact content, managing our social media presence, and leveraging data to deliver personalized experiences across our digital touchpoints. The role has the keys to our brand’s voice and the tools to ensure that voice reaches the people who need to hear it most. You’ll be bridging the gap between broad brand awareness and 1:1 customer relationships.
RESPONSIBILITIES
The primary goal is fostering long-term, organic relationships, building community and providing value through:
- Content Strategy & Creation: Develop and execute a multi-channel content calendar with our agency partner that aligns with the marketing funnel (awareness, consideration, decision) to achieve business goals and SEO best practices. Coordinate the production of high-quality assets (blogs, videos, images or articles) that resonate with our target personas considering multi-channel adaptation. Ensure all content maintains a consistent brand voice and serves the customer journey. Maximize SEO optimization by ensuring keywords are integrated and building links to ensure that the content actually ranks on Google and LLMs. Ensure that the measurement framework is implemented and reported monthly with the marketing team.
- Organic Social Media & Community: Manage and grow our presence on key social platforms, monitoring mentions and industry keywords to see what people are saying about the brand. Working with our social agency to engage with our community fosters brand loyalty and gathers qualitative feedback to be utilized internally. As with content creation, ensure that there is a content calendar focused on the key strategic pillars across multi-platforms and measure effectiveness of key actions. Stay ahead of platform trends and algorithm shifts to maintain high organic reach.
- Personalization & Lifecycle Marketing: Collaborate with the website and data team to segment audiences based on behavior, or intent. Implement "right-time, right-message" strategies and incorporate A/B test content variations to optimize conversion rates for different user segments.
- Financial Ownership: You will manually process all invoices, track actuals against the budget, and ensure all vendor payments are reconciled within internal systems.
REQUIREMENTS AND SKILLS
- Bachelor’s degree in business administration, marketing, or related field.
- 3+ years in content marketing, social media or digital strategy (Agency-side experience is advantage)
- Strong project management skills
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- A good understanding of SEO (search engine optimization)
- Advanced skills in MS Office (specifically Excel and PowerPoint) and working knowledge of SAP
- Proficient in MS Office (especially Excel); Working knowledge of relevant software (e.g., SAP) will be appreciated
- Excellent math ability
- Good organizational skills
- Excellent communication skills
Journal
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