Technical Sales Representative

Position: Full-time, permanent

Work environment: Onsite

Location: Brandon, MB

Salary: $70,000 - $90,000 annually + bonus + benefits

The Opportunity

We’re partnering with an established Canadian industrial automation, instrumentation, and electrical services provider looking for a Technical Sales Representative to grow their presence across Saskatchewan and Manitoba.

This is a hands-on business development role where you’ll manage existing client relationships, open new accounts, and turn opportunities into projects across industrial construction, maintenance, shutdowns, instrumentation, and automation.

What You’ll Be Doing

• Develop and execute business development strategies across Saskatchewan and Manitoba.
• Identify new customers while growing opportunities within existing key accounts.
• Build relationships with industrial facilities, EPC contractors, engineering consultants, and system integrators.
• Generate qualified leads through cold outreach, networking, client visits, industry events, and existing relationships.
• Sell across a broad service offering including instrumentation & controls, process automation, PLC/HMI/DCS projects, control panels, field construction, commissioning, shutdowns, turnarounds, and maintenance.
• Work closely with engineering and technical teams to understand client requirements and develop the right solutions.
• Prepare quotations, proposals, budgets, and technical presentations, and manage opportunities through negotiation and close.
• Monitor upcoming capital projects, shutdowns, and turnaround opportunities while maintaining an accurate CRM pipeline and sales forecast.

What You’ll Bring

• 3+ years of experience within industrial automation, machinery, electrical, instrumentation, controls, engineering, or a related technical environment.
• Experience in technical sales or business development, ideally selling industrial electrical, instrumentation, automation, controls, construction, or engineering services.
• Experience building relationships with industrial clients, EPC contractors, engineering firms, or system integrators.
• Familiarity with sectors such as oil & gas, mining, utilities, power generation, or water & wastewater.
• Strong ability to understand technical requirements and translate them into commercially viable solutions.
• Comfortable prospecting for new business while also developing and growing existing accounts.
• Experience managing opportunities, forecasts, and sales activity through a CRM.

The Challenge

• You’ll be helping grow the company’s footprint across Saskatchewan and Manitoba, developing new relationships while turning existing client connections into larger, multi-service opportunities spanning engineering, automation, construction, commissioning, and maintenance.
• Your Impact
• You’ll play a key role in expanding the company’s presence across Western Canada, building long-term client partnerships and creating repeat business across its industrial service portfolio.