Posted 7 days ago
Vice president of marketing
@ HeadSource International
Toronto, Ontario
SIGNALS
Overview
HeadSource International is hiring a Vice President, Marketing to set and execute global brand strategy across the U.S. and Canada, reporting to the President. The role owns brand strategy, go-to-market execution, agency partnerships, the global marketing budget and a marketing team. Candidates need 10+ years of senior B2C brand marketing in high-growth FMCG and 10+ years of team leadership.
Responsibilities:
- Set global brand strategy and marketing plans
- Lead integrated campaigns and new product launches
- Set agency strategy and manage external partners
- Own the global marketing budget and performance KPIs
- Lead and develop a high-performing marketing team
Requirements summary:
- 10+ years senior B2C brand marketing in high-growth FMCG
- 10+ years leading teams and cross-functional work
- P&L ownership and commercial acumen
- Experience building brands across multiple markets
- Bachelor's degree in Marketing or Business (MBA an asset)
Tools & skills
Source and dates
Job-board feed · jobillico
- Employer posting date
- 2026-10-30
- First seen by our source
- 2026-10-12
- Source record updated
- 2026-11-02
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Lead |
| Department | Marketing |
| Experience | 10+ years |
| Management experience | 10+ years |
| Manages people | Yes |
| Work setting | Office |
| Physical demands | physical low · computer high |
| Education | Bachelor’s degree (required), Master’s degree (preferred) |
| Fields of study | Marketing, Business |
Summary and details written by AI from the posting; the employer’s posting is the authority.
HeadSource International
| Field | Value |
|---|---|
| Open jobs on Jobsy | 4 |
Job description
Vice President, Marketing
Fast-Growing Food Manufacturer | North America
Profile
You are a hands-on, strategic marketing leader with an entrepreneurial mindset who thrives in fast-paced, growth environments.
You balance big-picture brand thinking with executional excellence and are comfortable driving results under tight timelines
Position Summary
The VP of Marketing is responsible for setting and executing the global brand strategy to drive consumer awareness, trial, and
sustained growth across the U.S. and Canada. This role owns brand strategy, innovation support, and go-to-market execution,
including the development of new brands post-incubation.
Leading a global marketing centre of excellence, the VP Marketing partners closely with commercial, innovation, and market teams
to deliver consumer-centric, insight-led marketing that drives market share, revenue, and margin growth. This role reports directly to the
President.
Key Responsibilities
Brand & Growth Strategy
- Translate business objectives into clear brand strategies and global marketing plans
- Define brand positioning, portfolio strategy, pricing guardrails, and agency partnerships
- Champion consumer insights, category trends, and innovation to support product development and new category entry
- Lead integrated marketing programs across paid, earned, and owned channels (advertising, digital, PR, social, packaging, websites)
- Oversee global brand campaigns, new product launches, and packaging development with strong local market execution
- Ensure consistent brand standards while enabling market agility
- Set agency strategy and manage external partners across creative, media, PR, and digital
- Maximize earned media, endorsements, and brand visibility
- Own the global marketing budget and oversee spend effectiveness
- Establish KPIs and benchmarks to measure marketing efficiency and ROI
- Ensure sustainable brand growth within global strategic guardrails
- Lead and develop a high-performing marketing team across markets
- Build marketing capability, succession, and talent depth
Qualifications & Experience
- 10+ years of senior B2C brand marketing experience within high-growth FMCG (U.S./Canada required)
- 10+ years leading and developing teams; strong cross-functional leadership
- P&L ownership and commercial acumen
- Experience building brands across multiple markets and cultures
- Strong agency management and integrated marketing expertise
- Knowledge of the pet food or adjacent consumer categories preferred
- Bachelor’s degree in Marketing or Business (MBA an asset)
Journal
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