Posted 5 days ago
Analyst, Marketing & Engagement
@ EKU Master of Public Administration Program
Richmond, British Columbia
SIGNALS
Overview
Eastern Kentucky University's Master of Public Administration Program is hiring a full-time Marketing & Engagement Analyst at its Richmond Campus to measure and optimize student recruitment and engagement efforts. The role analyzes campaign data, builds dashboards and advises on targeting and conversion. Some evenings and weekends are required, and the posting lists a 37.5-hour week and Exempt grade G23.
Responsibilities:
- Monitor and analyze marketing and student engagement metrics across channels
- Build dashboards and reports in Slate and Google Analytics
- Research prospective student behavior and audience segments
- Implement A/B tests and automation workflows
- Partner with admissions, enrollment and institutional research
Requirements summary:
- Bachelor's degree in data analytics, marketing, business or communications
- Two years of marketing analytics or CRM reporting experience
- Experience with Technolutions Slate or similar CRM platforms preferred
- Strong data visualization and predictive analytics skills
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- 2026-11-09
- First seen by our source
- 2026-11-14
- Source record updated
- 2026-11-14
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Entry level |
| Department | Marketing |
| Experience | 2+ years |
| Hours per week | 37.5 |
| Schedule | day, evening, weekends |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Background checks | criminal record |
| Education | Bachelor’s degree (required), Master’s degree (preferred) |
| Fields of study | Data Analytics, Marketing, Business, Communications |
| Perks mentioned | Retirement plan |
Summary and details written by AI from the posting; the employer’s posting is the authority.
EKU Master of Public Administration Program
| Field | Value |
|---|---|
| Open jobs on Jobsy | 62 |
Job description
- 497781
- Richmond Campus
- Marketing Positions
- Fulltime Staff
Title: Analyst, Marketing & Engagement
Position Type: Fulltime Staff
Search Type: External - minimum 7 days
Department: 30R003 - StudentSuccess,Outreach&Opportunity
Division: 5R0000 - Student Success, Engage & Oppor
Position Location: Richmond Campus
Driver Classification: Non-Driver
FLSA: Exempt
Schedule Type: Full Time (37.5 hrs per week or more)
Hours Per Week: 37.5
Additional Schedule Details: Some evenings and weekends required.
Posted Salary Grade: Exempt - G23
Retirement: KTRS
Contact Person: Dan Hendrickson
Job Summary/Basic Functions
The Marketing & Engagement Analyst is responsible for analyzing, measuring, and optimizing EKU’s student recruitment and engagement efforts. This role plays a key part in data-driven decision-making, ensuring marketing campaigns, digital engagement strategies, and student outreach efforts are highly effective, targeted, and continuously refined.
Working closely with the Marketing Strategy, Digital Experience & Creative, and Communications & Content teams, the Marketing & Engagement Analyst uses data to evaluate campaign performance, audience behavior, and conversion trends, providing insights that enhance EKU’s enrollment, retention, and student success initiatives.
Minimum Qualifications
Education: Bachelor’s degree in Data Analytics, Marketing, Business, Communications, or a related field.
Master’s degree preferred.
Experience: Experience can be substituted for specific degree requirements but not educational level. Minimum two years of experience in marketing analytics, digital engagement analysis, CRM data reporting, or market research.
Experience With Technolutions Slate Or Similar CRM Platforms Preferred.
Strong background in data visualization, performance tracking, and predictive analytics.
Licensure & Certifications
Preferred Qualifications:
Job Duties
- 40% - Monitors and analyzes marketing and student engagement metrics across digital platforms, CRM campaigns, email marketing, social media, and paid advertising. Develops dashboards and reports using Technolutions Slate, Google Analytics, CRM data, and other analytics tools to track campaign effectiveness, audience engagement, and conversion rates. Provides actionable insights to optimize marketing and recruitment strategies, ensuring continuous improvement. - (Essential)
- 30% - Conducts research on prospective student behaviors, trends in higher education marketing, and competitive positioning to inform marketing strategy. Uses data-driven methodologies to develop audience segmentation models, personas, and engagement strategies for targeted marketing. Analyzes retention and persistence data to identify key touchpoints for engagement and communication. - (Essential)
- 20% - Works with the Marketing Strategy team to implement A/B testing, automation workflows, and behavioral triggers to improve engagement and conversion rates. Assesses email, web, and digital ad performance, recommending refinements based on data insights. Monitors engagement trends and adjusts marketing strategies based on real-time analytics. - (Essential)
- 10% - Partners with Admissions, Enrollment Management, Student Success, and Institutional Research to ensure data alignment and strategic decision-making. Supports the Associate Director in marketing performance reviews and strategic planning efforts. Recommends process improvements to enhance data collection, reporting, and analytics integration within marketing workflows. - (Essential)
Funding Source: Institutional
Open Until Filled: Yes
Special Instructions
EEO Statement
Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.
Background Check Statement
Offers of employment are contingent upon a satisfactory background check.
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