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Posted 28 days ago

Assistant General Manager

@ Cascadia Liquor

Parksville, British Columbia

$52k–$60k/yrFull-time1+ years experience
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SIGNALS

Overview

Cascadia Liquor in Parksville is hiring an Assistant General Manager to support the General Manager in day-to-day store operations, sales, inventory, and team leadership. The role is permanent, full-time at 40 hours per week with evening and weekend availability required, and pays $52,000 to $60,000 per year plus bonus potential.

Pay:

$52,000–$60,000 a year

Responsibilities:

  • Lead and coach the store team, including recruitment, scheduling, and performance management
  • Drive sales, manage inventory, and support merchandising standards
  • Ensure compliance with BC alcohol, tobacco, and cash handling regulations
  • Review revenue and financial data and recommend ways to increase margins and reduce costs
  • Support the General Manager with planning and budget development

Requirements summary:

  • 1+ year as Assistant General Manager or 2+ years as supervisor in hospitality or retail
  • Strong leadership and people management skills
  • Serving It Right certification and at least 19 years of age
  • Strong MS Office, POS, and office administration skills
  • Ability to lift 25 kg repeatedly and work in cold storage

Tools & skills

Source and dates

Source type not verified · humi

Employer posting date
2026-10-09
First seen by our source
2026-10-15
Source record updated
2026-10-15

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentRetail
Experience1+ years
Management experience1+ years
Manages peopleYes
Hours per week40
Scheduleevening, weekends
Travelair: none · ground: none
Work settingStore, Warehouse
PositionSitting and standing
Physical demandsphysical moderate · lift 55 lb · computer moderate
LanguagesEnglish
Licences & certificationsServing It Right
Perks mentionedPerformance bonus

Summary and details written by AI from the posting; the employer’s posting is the authority.

Cascadia Liquor

FieldValue
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Job description

Cascadia Liquor Parksville

Assistant General Manager

Job Purpose:

As the Assistant General Manager (AGM), you will report to the General Manager (GM) and will be responsible for supporting the day-to-day management duties of the Cascadia Liquor location in partnership with the General Manager. This includes driving sales and providing and modeling an exceptional guest experience, managing expenses and inventory, attending to employee matters, and improving productivity and profitability, all while enhancing the brand. This position ensures compliance with government regulations and is involved in policy management.

You will be directly involved in the selection, supervision, and support of the team; communicating goals, processes, and policies and helping to problem solve and provide training, guidance, performance management, and progressive discipline. You are a natural leader and will help build a strong culture by motivating, recognizing, and supporting the growth and development of all team members. No job is too small for the Assistant General Manager. Our ideal candidate leads-by-example, with respect, and takes a pro-active approach in creating a positive guest and team experience. You will also support implementing marketing and promotional activities and strategies that continually increase sales, maximize margins and increase market share for the company to achieve financial objectives.

Position Details: Permanent, Full-Time. (40 hours per week). Evening and Weekend availability is required.

Compensation: Annual salary range $52,000 – $60,000 per annum, with a comprehensive compensation and benefits package and bonus potential.

Key Responsibilities

  • Works in collaboration with the General Manager (GM) to recruit, lead and inspire a seasoned team of employees to meet productivity goals and deliver impeccable & consistent guest service quality and productivity.
  • Works with the GM to provide people leadership in recruitment, training and development, scheduling practices, clear expectations and follow up, coaching, performance management and progressive discipline up to and including termination of employment to create a positive work environment and great culture.
  • Promotes a helpful and friendly environment to ensure guests arrive and leave with great impressions; turns challenges into opportunities; collaborates; brings a positive attitude to work every day.
  • Supports the management of inventory with an eye for organization, display, and stocking of products; ensuring products are organized, displayed and stocked effectively and aligned with merchandising standards.
  • Works closely with the GM to plan and accomplish revenue targets by action planning, communicating goals, inspiring the team, and consistently following processes and best practices.
  • Ensures all cash handling policies, health and safety requirements, and building and equipment maintenance standards are meeting company and government standards in all aspects of operational and team day-to-day execution.
  • Ensure full compliance with British Columbia’s legal regulations concerning the sale of alcohol Tobacco and Lottery where permitted). Including our ‘ID under 30’ policy, where IDs are checked for any guests who appear to be under 30 years old to confirm they meet the legal requirements for alcohol purchases.
  • Reviews revenue and financial data and makes recommendations for ways to increase sales, maximize margins, and minimize expenses (including labour costs); identifies new opportunities; pricing, packaging, merchandising and process changes; and consumer needs and trends.
  • Updates job and product knowledge by remaining aware of new operational and leadership processes and government regulations; participating in educational opportunities; reading professional publications and maintaining strong community and business relations.
  • Maintains effective business relationships, utilizing strong communication skills with all leadership and their direct reports, external partners in business and the government, to ensure support and professional representation of the business brand.
  • Assists the GM in providing input for specific location and operational data on short term and long-range strategic planning and budget development to achieve overall sales and profitability goals in support of the Regional Operations Manager.
  • Such other duties as are customarily performed by one holding the position of an Assistant General Manager.
  • Such other and unrelated duties as may be assigned from time to time by the Employer.

Education, Skills and Qualifications:

  • 1+ year of experience as an Assistant General Manager or 2+ years of experience as a Supervisor in a hospitality or retail setting.
  • Strong leadership and people management skills.
  • Demonstrated ability to exceed guest expectations and respond to guests and colleagues with kindness and respect.
  • ·Strong communication skills and the ability to manage and motivate the team.
  • Excellent communication and interpersonal skills.
  • Good organizational and time management skills.
  • Ability to work in a fast-paced environment and handle multiple tasks.
  • Knowledge of inventory control and merchandising principles is considered an asset.
  • Familiarity with legal regulations related to the sale of alcoholic beverages.
  • Familiarity with employment standards
  • The ability to lift 25 kg repeatedly and stay physically active throughout the shift as well as work in a cold storage environment.
  • Strong skills in MS Office, retail POS systems, and office administration.
  • Serving It Right certification (and must be at least 19 years of age).
  • Knowledge of wine, beer and/or spirits is considered an asset.
  • The following certifications are considered an asset:

o BC Wine Ambassador Level 1 and 2

o WSET (1,2, or 3)

o Cicerone

o Whiskey and Gin Ambassador

The Truffles Group is an equal opportunity employer. Should you require accommodation during the recruitment process, please reach out to Nadia Valckx, Recruitment Lead and HR Generalist, [email protected]

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