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Posted 45 months ago

Brand Manager - Contract

@ Vega

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Burnaby, British Columbia

4+ years experience
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SIGNALS

Overview

Vega, part of WellMore, is hiring a Brand Manager on a contract basis to cover a maternity leave, reporting to a Senior Brand Manager. The role plans and executes marketing for one of the company's wellness brands, owning the brand P&L and leading cross-functional campaigns and innovation. The position is based at the Vancouver head office with hybrid or remote options across Canada.

Responsibilities:

  • Analyze consumer data and market trends to recommend improvements
  • Develop and present annual marketing plans and business reviews
  • Champion innovation and packaging renovation projects
  • Brief and lead marketing campaigns with creative and regulatory teams
  • Drive portfolio growth and the brand P&L

Requirements summary:

  • Undergraduate degree in business, ideally marketing
  • At least 4 years of CPG brand management experience
  • Strong analytical and strategic thinking, consumption data an asset
  • Strong written, presentation and persuasion skills
  • Proven leadership of cross-functional teams

Tools & skills

ResearchPackagingCommunication skillsBrand managementMultitaskingAttention to detailProblem solvingPerform project managementInnovation processes

Benefits mentioned

Health insuranceRetirement planEmployee assistanceParental leaveWellness
Source and dates

Employer career site / ATS feed · adp

Employer posting date
2023-03-03
First seen by our source
2026-10-14
Source record updated
2026-11-05

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentMarketing
Experience4+ years
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
EducationBachelor’s degree (required)
Fields of studyBusiness, Marketing, General management
Perks mentionedGenerous parental leave, Retirement plan, Performance bonus, Wellness

Summary and details written by AI from the posting; the employer’s posting is the authority.

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FieldValue
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Job description

About WellMore

WellMore is a multi-brand health and wellness company that operates across North America. With leading brands like Vega Plant Based Nutrition, Jade Leaf Matcha, From Great Origins (FGO) and Great Lakes Wellness, WellMore is committed to making clean, great tasting products that improve the health and wellbeing of our consumers and the planet!

Overview

We have an exciting new position as a Brand Manager at Wellmore, reporting to a Senior Brand Manager covering a maternity leave. The role is located at our VANCOUVER BC HEAD OFFICE or REMOTE CANADA - we are open to remote work for the right person!

You will be responsible for planning and execution of marketing plans to drive profitable growth on one of our wellness brands (Vega, Great Lakes Wellness, Jade Leaf Matcha, From Great Origins) in North America. Responsibilities include developing and executing marketing plans, analyzing consumer & market insights, driving portfolio renovation & innovation, leading marketing communication plans, and managing the brand P&L. This position works closely with all other departments in the company including Sales, E-Commerce, R&D, Regulatory, PMO, Finance, Operations, Communications, and Creative.

Workstyle: Hybrid or Remote

Key Responsibilities

  • Analyzes data, consumer research, and market trends to identify consumer and business insights and provides recommendations for business improvements
  • Develops, presents, and implements annual marketing plans and regular business reviews.
  • Champions innovation & renovation projects on the portfolio and works with various cross-functional departments to bring projects to life
  • Brief & lead marketing campaigns and packaging renovations with internal & external creative & communication teams (media, PR, shopper marketing, education) and work with legal and regulatory for approvals
  • Be an advocate for your portfolio and continuously drive growth & the P&L

Skills & Qualifications

  • Undergraduate degree in Business, ideally Marketing or general management focused
  • At least 4 years of experience in CPG Brand Management
  • Strong analytical and strategic thinking– you like to dig into the data and can synthesize it to pull apart the “so what,” and create an actionable recommendation (experience with consumption data an asset)[YG1] [GB2] [GB3]
  • Strong written, presentation and verbal communication skills with strong persuasion– you can command a room, make your point (even when it isn’t popular). Comfortable communicating across and up/down the organization to all levels.
  • Experience building marketing plans; outlining the strategy to grow your business or product and partnering with key stakeholders to develop the tactics
  • You are performance and results-driven and can take on a high level of responsibility and work in a fast-paced, highly competitive environment
  • Proven track record in balancing and multitasking between multiple immediate and long-term priorities, and execute strongly with attention to detail
  • You are comfortable problem solving & tackling a new problem or situation without all the information, established processes, or prescriptive guidance
  • You are an enthusiastic, engaging and proven leader. You’re able to lead & project manage cross functional teams to bring your vision to life.
  • You have some experience with marketing communications and innovation processes[YG4] [GB5]

Benefits of Working for Wellmore

  • Competitive compensation plan
  • Annual bonuses
  • Beautiful Vancouver office, located close to transit and with incredible roof top patio!
  • Dogs in the office – Woof!
  • Products to try so that you can perform at your best
  • Employee assistance program (EAP)
  • Extended Health Plan
  • Parental Leave top-up
  • Fitness Subsidy
  • Education Fund
  • Employer matching RRSP Program

WellMore is an Equal Opportunity Employer. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process. We thank all candidates for their time and interest in working at WellMore, however, only candidates under consideration for opportunities with WellMore and it’s Brands will be contacted to participate further in this process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.

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