Posted last month
Business Development Manager
@ Heartland Mutual Insurance
Kitchener, Ontario
Overview
Heartland Mutual Insurance is hiring a Business Development Manager to lead a team of Business Development Advisors and Broker Enablement Specialists driving growth through broker distribution channels. The role oversees brokerage business plans, portfolio performance, broker relationships and broker training across Personal, Commercial and Farm segments. The posting states a salary of $96,000 to $144,000; and does not specify an employment type or work arrangement.
Responsibilities:
- Lead and develop BDA and BES team members
- Oversee brokerage business plans and territory growth
- Manage broker relationships and key accounts
- Analyze production results and report KPIs
- Support broker adoption of digital tools and training
Requirements summary:
- Post-secondary education in Business, Commerce, Marketing or related field
- 8+ years of insurance industry experience
- 3+ years of people leadership experience
- Strong understanding of Personal and Commercial distribution channels
- CIP, CRM, FCIP or other industry designation preferred
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · dayforce-feed
- Employer posting date
- 2026-10-06
- First seen by our source
- 2026-10-13
- Source record updated
- 2026-10-13
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Manager |
| Department | Business development |
| Experience | 8+ years |
| Management experience | 3+ years |
| Manages people | Yes |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Licences & certifications | CIP, CRM, FCIP |
| Education | Bachelor’s degree (required) |
| Fields of study | Business, Commerce, Marketing |
| Perks mentioned | Generous paid time off, Retirement plan, Performance bonus, Wellness |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Heartland Mutual Insurance
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Providing tailored insurance solutions through exemplary customer experience.
Full company description
Heartland Farm Mutual Inc. became a legal entity, formed from the merger of North Waterloo Farmers Mutual and Oxford Mutual. These two parent companies brought together long-standing experience in serving Ontario’s insurance needs. In August 2021, Heartland Farm Mutual amalgamated with The Kings Mutual Insurance Company of Berwick, Nova Scotia. The Kings Mutual Insurance Company has been fulfilling the needs of residential, commercial, and agricultural policyholders in Nova Scotia since 1904. In 2024, Heartland celebrated 150 years in business and rebranded to Heartland Mutual Insurance, better reflecting the insurance products offered. Heartland Mutual Insurance is in your community. Whether you're in agriculture, a business owner or a homeowner, more than ever, people like you appreciate the value of the mutual insurance alternative. OUR VISION: To be the leading Mutual dedicated to fulfilling our promise with a personal approach. OUR MISSION: Providing tailored insurance solutions through exemplary customer experience-building on our legacy of protecting agribusiness and communities. OUR VALUES • Integrity – Our strong moral principles are demonstrated by our commitment to honesty and fairness in all our interactions. • Diversity and Inclusion – We recognize and appreciate diversity and value the contributions of all by fostering an inclusive environment. • Accountability – We deliver on our promises and assume ownership of our actions. • Community & Environment – We contribute positively to improve the quality of life and the sustainability of our communities. • Progressive – We seize value opportunities and embrace change. • Customer Focus – We focus on providing the best customer experience and create outcomes that deliver long term value.
- LinkedIn followers
- 4,265
- People associated on LinkedIn
- 151
- Reported office locations
- 590 Riverbend Drive, Kitchener, Ontario N2K 3S2, CA
- 682794 Road 68, RR 4, Box 430, Thamesford, Ontario N0M 2M0, CA
- 8994 Commercial St, New Minas, Nova Scotia B4N 3E2, CA
- Other recorded names
- Heartland Mutual Insurance
- Specialties
- Insurance
- Auto Insurance
- Commercial Insurance
- Farm Insurance
- and Residential Insurance
- Profile identifies a recruitment agency
- No
Heartland Farm Mutual Inc. became a legal entity, formed from the merger of North Waterloo Farmers Mutual and Oxford Mutual. These two parent companies brought together long-standing experience in serving Ontario’s insurance needs. In August 2021, Heartland Farm Mutual amalgamated with The Kings Mutual Insurance Company of Berwick, Nova Scotia. The Kings Mutual Insurance Company has been fulfilling the needs of…
| Field | Value |
|---|---|
| Industry | Insurance |
| Company size | 51-200 employees |
| Headquarters | Kitchener, Ontario |
| Organization type | Privately Held |
| Year founded | 1874 |
| Specialties | InsuranceAuto Insurance Commercial InsuranceFarm Insuranceand Residential Insurance |
| Open jobs on Jobsy | 11 |
| View page |
At Heartland Mutual Insurance, we’re more than just a company — we’re a community.
Proudly rooted in Ontario and Nova Scotia, we’re driven by a bold vision: to be the Best Mutual. Our team of passionate professionals doesn’t just follow the norm — we challenge it. We think differently, aim high, and deliver on our promise with a personal touch.
Here, you’ll be part of a culture that values authenticity, embraces change, and empowers you to make a meaningful impact every day. Together, we bring our purpose to life by living our values and putting people first.
Business Development Manager
The Business Development Manager (BDM) is responsible for leading a team that drives profitable growth through the broker distribution channels. Through the leadership and support of Business Development Advisors (BDAs) and Broker Enablement Specialists (BESs), the BDM oversees brokerage business plans, portfolio performance, broker relationships, broker training and onboarding, and the adoption of broker-facing tools and digital platforms across the Personal, Commercial, and Farm segments. The role provides leadership, performance oversight, and cross-functional coordination to improve top- and bottom-line results, strengthen broker partnerships, and ensure consistent execution of business development strategies.
What you'll do...
Leadership & Team Development
• Lead, coach, mentor, and develop the BDA and BES team members.
• Establish clear performance expectations, goals, and development plans aligned with organizational objectives.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Conduct regular performance reviews and coaching sessions.
• Support succession planning and talent development within the business development function.
Distribution Strategy & Growth Execution
• Oversee the execution of brokerage business plans and territory growth strategies.
• Monitor portfolio performance and ensure alignment with profitability and growth objectives.
• Drive new business opportunities and organic growth initiatives across broker partners.
• Identify market opportunities within Personal Lines, Commercial, Mid-Market, Farm, BizPak, and BizFarm segments.
• Ensure effective pipeline management, sales discipline, and execution of business development activities.
Cross-Functional Collaboration
• Coordinate initiatives with Underwriting, Broker Solutions, Operations, Marketing, Claims, Product, and other internal stakeholders.
• Drive resolution of complex broker issues and service challenges.
• Facilitate effective communication between broker partners and internal teams.
• Champion continuous improvement opportunities that enhance the broker experience and support business objectives.
Broker Relationship Management
• Provide leadership support in managing strategic broker relationships and key accounts.
• Participate in executive-level meetings with broker principals, owners, and senior leadership teams.
• Support complex negotiations, growth discussions, and partnership opportunities.
• Act as an escalation point for significant broker concerns and relationship matters.
• Champion a broker-centric approach that strengthens long-term partnerships and loyalty.
Performance Management & Reporting
• Establish and monitor key performance indicators (KPIs) for business development and broker engagement activities.
• Analyze production results, pipeline metrics, growth trends, and broker performance.
• Ensure accurate and consistent reporting across the territory.
• Leverage data and insights to identify risks, opportunities, and corrective actions.
• Hold team members accountable for achieving sales, growth, and relationship management objectives.
Broker Enablement & Capability Development
• Support broker adoption of digital tools, platforms, and self-service capabilities.
• Ensure effective onboarding, education, and training programs are delivered through the BES role.
• Partner with brokers to identify workflow improvements, capability gaps, and operational efficiencies.
• Support product launches, marketing initiatives, and broker communication strategies.
• Promote broker readiness and engagement with new products, processes, and technology solutions.
What you'll bring...
Required
• Post-secondary education in Business, Commerce, Marketing, or a related field.
• 8+ years of insurance industry experience, including broker distribution, business development, sales leadership, or relationship management.
• 3+ years of people leadership experience.
• Demonstrated success leading growth initiatives and managing broker relationships.
• Strong understanding of Personal Lines and Commercial Insurance distribution channels.
• Proven ability to analyze performance metrics and translate insights into action plans.
Preferred
• CIP, CRM, FCIP or other relevant industry designation.
• Experience working with broker technology platforms and digital adoption initiatives.
• Knowledge of Farm, Mid-Market, and Small Business insurance segments.
The salary range for this role is $96,000 - $144,000. The salary for the successful candidate will be determined by various factors including but not limited to an individual’s relevant experience, knowledge, skills, along with internal equity, and market considerations.
What’s in it for You:
- A Supportive Team: We’re not just a workplace, we’re a community. We are small but mighty, we believe in the power of connection, purpose, and belonging.
- Comprehensive Total Rewards: Enjoy a competitive compensation package made up of base salary and bonus, health and wellness benefits, pension plan, paid time off, and so much more.
- Inclusive Culture: Work in an environment that embraces diversity, equity, inclusion and belonging.
- Career Growth & Development: Take advantage of continuous learning opportunities and stretch assignments.
- Make an Impact: Play a key role in helping customers navigate challenging situations with empathy and expertise.
This job posting is for an existing vacancy within Heartland.
Accommodation is available on request for candidates taking part in all aspects of the selection process.
We do not use artificial intelligence or automated decision-making tools in any part of our hiring process. All applications are reviewed by our Talent Acquisition team to ensure fairness and transparency.
At Heartland Mutual Insurance, you’re empowered to thrive. Whether it’s your career, your well-being, or your future, we've got you covered.
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