First seen by our source: just now
Demand Generation Manager-Connected Vehicles
@ Altruck Rentals
Guelph, Ontario
SIGNALS
Overview
Altruck Rentals is hiring a full-time Demand Generation Manager for Connected Vehicles in Guelph, ON, to build campaigns and a steady flow of qualified leads for the Sales team. The work covers multi-channel digital campaigns, lead nurturing, website and SEO improvement, and performance reporting. Pay is $95,000 to $105,000 with an OTE bonus of up to 20%, and the role is in person.
Responsibilities:
- Develop and optimize multi-channel demand-generation campaigns
- Build lead generation and nurturing programs with Sales
- Manage website, landing pages and SEO for lead conversion
- Track campaign performance, MQLs, CPL and pipeline
- Report performance to the Business Manager and Sales leadership
Requirements summary:
- 4 to 6 years of B2B marketing experience
- Hands-on experience with Google Ads and LinkedIn Ads
- Experience with HubSpot, Salesforce, Pardot or similar tools
- Strong analytical and data interpretation skills
- Experience in SaaS, fleet, telematics or transportation is an asset
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- Not provided
- First seen by our source
- 2026-11-15
- Source record updated
- 2026-11-15
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 4+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Performance bonus, Wellness, Transit support |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Altruck Rentals
Job description
Back
Demand Generation Manager-Connected Vehicles
Company Overview
Connected Vehicles is transforming how fleets operate through advanced telematics, asset tracking, and data-driven technology. Our mission is to help businesses improve safety, efficiency, and profitability through connected intelligence.
We are looking for a hands-on, results-oriented Demand Generation Manager to build awareness, generate demand, and create a consistent flow of qualified opportunities for our Sales team.
This is a highly accountable role for a data-driven marketer who enjoys owning campaigns from strategy through execution, measurement, and optimization. The successful candidate will play a key role in developing our demand-generation engine and directly contributing to pipeline and revenue growth.
Salary:95-105k with OTE (On-Target Earnings) up to a 20% bonus
About The Role
Reporting to the Business Manager, the Demand Generation Manager will own and execute multi-channel demand-generation programs across paid search, paid social, LinkedIn, email, display, website, SEO, and lead-nurturing channels.
The ideal candidate combines strong digital marketing execution skills with analytical thinking and commercial awareness. You should be comfortable looking at campaign performance, identifying what is and isn't working, and taking action to continuously improve results.
Key Responsibilities
Campaign Strategy, Execution & Optimization
The successful candidate will build a measurable and increasingly predictable demand-generation engine for Connected Vehicles.
Success In This Role Will Be Measured By
Job Types: Full-time, Permanent
Benefits
Position Details
Demand Generation Manager-Connected Vehicles
Job Type
Full Time
Category
Connected Vehicles
Date Posted
October 13, 2026
Location
Guelph, ON
Apply Now
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Dealer Message
Yes, send me exclusive offers and promotions from ALTRUCK INTERNATIONAL - Guelph and its partners. I can withdraw my consent at any time.
By clicking "Send" I agree to receive communications and share my personal information with ALTRUCK INTERNATIONAL - Guelph and its partners. I also agree to the Terms and Conditions and the Privacy Policy.
Demand Generation Manager-Connected Vehicles
Company Overview
Connected Vehicles is transforming how fleets operate through advanced telematics, asset tracking, and data-driven technology. Our mission is to help businesses improve safety, efficiency, and profitability through connected intelligence.
We are looking for a hands-on, results-oriented Demand Generation Manager to build awareness, generate demand, and create a consistent flow of qualified opportunities for our Sales team.
This is a highly accountable role for a data-driven marketer who enjoys owning campaigns from strategy through execution, measurement, and optimization. The successful candidate will play a key role in developing our demand-generation engine and directly contributing to pipeline and revenue growth.
Salary:95-105k with OTE (On-Target Earnings) up to a 20% bonus
About The Role
Reporting to the Business Manager, the Demand Generation Manager will own and execute multi-channel demand-generation programs across paid search, paid social, LinkedIn, email, display, website, SEO, and lead-nurturing channels.
The ideal candidate combines strong digital marketing execution skills with analytical thinking and commercial awareness. You should be comfortable looking at campaign performance, identifying what is and isn't working, and taking action to continuously improve results.
Key Responsibilities
Campaign Strategy, Execution & Optimization
- Develop, execute, and optimize integrated demand-generation campaigns across Google Ads, LinkedIn, paid social, email, display, and other relevant digital channels.
- Manage campaign calendars, budgets, targeting, messaging, and performance metrics.
- Develop and optimize landing pages, forms, calls-to-action, and conversion paths.
- Work with internal teams and external vendors to develop creative assets, messaging, and campaign content.
- Conduct A/B testing and continuously optimize targeting, creative, messaging, landing pages, and campaign workflows.
- Manage campaigns from initial strategy through execution, reporting, and optimization.
- Lead Generation & Funnel Management
- Build programs that generate a consistent flow of qualified leads and sales opportunities.
- Work closely with Sales to define and refine ideal customer profiles, lead qualification criteria, lead scoring, and follow-up processes.
- Develop and manage lead-nurturing programs to move prospects through the buying journey.
- Re-engage dormant, inactive, and cold leads through targeted campaigns.
- Monitor lead quality and work with Sales to continuously improve the conversion of marketing-generated leads into sales opportunities.
- Help establish and improve processes for tracking marketing-sourced pipeline and revenue.
- Manage and continuously improve website content, landing pages, conversion paths, and calls-to-action.
- Develop SEO initiatives designed to increase qualified organic traffic and lead generation.
- Monitor website performance, traffic sources, conversion rates, and user behavior.
- Identify opportunities to improve website conversion and overall digital performance.
- Track and report on campaign performance, lead generation, conversion rates, and pipeline contribution.
- Monitor key metrics including:
- Marketing Qualified Leads (MQLs)
- MQL-to-SQL conversion rate
- Cost per Lead (CPL)
- Cost per Acquisition (CPA), where applicable
- Campaign conversion rates
- Marketing-sourced pipeline
- Campaign ROI
- Translate data into clear recommendations and actionable improvements.
- Provide regular performance updates to the Business Manager and Sales leadership.
- Continuously evaluate channel performance and allocate resources toward the programs generating the strongest results.
- 4–6 years of B2B marketing experience, with a strong focus on demand generation, lead generation, and digital marketing.
- Proven experience planning, launching, and optimizing digital marketing campaigns.
- Hands-on experience with platforms such as Google Ads, LinkedIn Ads, paid social, email marketing, and display advertising.
- Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Pardot, Mailchimp, Lemlist, or similar tools.
- Strong analytical skills with the ability to interpret marketing data and turn insights into actionable recommendations.
- Experience managing marketing campaigns against measurable performance and pipeline goals.
- Excellent organizational, communication, and project management skills.
- Ability to work independently, prioritize competing initiatives, and take ownership of results.
- Experience in technology, SaaS, fleet management, telematics, transportation, or a related industry is a strong asset.
The successful candidate will build a measurable and increasingly predictable demand-generation engine for Connected Vehicles.
Success In This Role Will Be Measured By
- Growth in the number and quality of marketing-generated leads.
- Improvement in MQL-to-SQL conversion.
- Consistent contribution to qualified sales pipeline.
- Efficient cost per lead and campaign acquisition costs.
- Improved conversion rates across digital campaigns and landing pages.
- Increased effectiveness of lead-nurturing programs.
- Strong alignment and satisfaction between Marketing and Sales regarding lead quality and follow-up.
- Demonstrable return on marketing investment.
- Join a growing organization at the forefront of fleet and telematics technology.
- Own a role with a direct and measurable impact on business growth.
- Work closely with Sales and the Business Manager to shape and execute demand-generation strategy.
- Have the opportunity to build and improve marketing processes, systems, and campaigns.
- Competitive compensation with a performance-based bonus.
- Opportunities for professional growth as the company and marketing function expand.
Job Types: Full-time, Permanent
Benefits
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Vision care
Position Details
Demand Generation Manager-Connected Vehicles
Job Type
Full Time
Category
Connected Vehicles
Date Posted
October 13, 2026
Location
Guelph, ON
Apply Now
Job ApplicationPlease leave this field empty. Please leave this field empty.
First and Last Name*
Email*
Phone Number
Preferred Contact Method---CallEmailText
Upload Resume*
Upload Cover Letter
Dealer Message
Yes, send me exclusive offers and promotions from ALTRUCK INTERNATIONAL - Guelph and its partners. I can withdraw my consent at any time.
By clicking "Send" I agree to receive communications and share my personal information with ALTRUCK INTERNATIONAL - Guelph and its partners. I also agree to the Terms and Conditions and the Privacy Policy.
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