Digital Commerce and Transformation Manager

Position: Digital Commerce and Transformation Manager
Location: North York, ON
Salary: $85,000–$105,000, depending on experience, plus bonus potential and a strong total compensation package
Job Type: Permanent
Posting Type: Open Vacancy

The Opportunity

We are seeking a strategic, commercially minded E-commerce & Digital Marketing Manager to help grow and transform the digital business of an established organization in the home products and services industry.

This is an opportunity for an experienced digital leader to take ownership of the e-commerce roadmap, drive digital growth, and lead complex cross-functional initiatives from strategy through execution.

The ideal candidate combines strong e-commerce knowledge with proven project and program management capabilities, including strategic planning, governance, risk management, stakeholder alignment, and end-to-end delivery accountability.

What You'll Be Doing:

- Drive Digital Strategy: Develop and execute the e-commerce roadmap, aligning digital initiatives with business objectives and revenue growth targets.
- Lead Complex Projects: Own large-scale digital and e-commerce initiatives from business case development and strategic planning through implementation and launch.
- Manage Governance & Delivery: Establish project plans, milestones, budgets, resources, KPIs, and governance processes while proactively managing risks and dependencies.
- Lead Cross-Functional Teams: Collaborate with senior leadership, Marketing, IT, Operations, developers, and external partners to ensure successful project execution.
- Optimize Commercial Performance: Identify opportunities to improve online revenue, conversion rates, customer experience, and operational efficiency.
- Leverage Data & Analytics: Monitor digital performance, customer behaviour, and business outcomes to measure ROI and guide strategic decisions.
- Drive Innovation: Evaluate market trends, competitors, and emerging technologies to identify new opportunities for digital growth.

What We're Looking For:

- Bachelor's degree in Business, Marketing, Commerce, Technology, or a related field.
- 5+ years of progressive experience in e-commerce, digital transformation, digital product management, or digital growth leadership.
- Proven experience leading complex, cross-functional digital projects with ownership of strategic planning, governance, risk management, and end-to-end delivery.
- Demonstrated success developing strategic roadmaps and translating business objectives into actionable plans with measurable commercial outcomes.
- Experience operating within an established or enterprise-scale organization, managing multiple stakeholders, competing priorities, and complex initiatives.
- Strong project and program management skills, including scope definition, budgeting, resource planning, timelines, risk mitigation, and stakeholder management.
- Knowledge of e-commerce platforms such as Shopify, WooCommerce, BigCommerce, or Salesforce Commerce Cloud.
- Experience with conversion rate optimization, A/B testing, GA4, Google Tag Manager, and digital performance analytics.
- Strong commercial acumen, analytical capabilities, and communication skills, with the ability to influence stakeholders and drive accountability.

Assets:

- Experience in home services, HVAC, utilities, telecommunications, subscription businesses, or complex B2C environments.
- Experience leading major e-commerce platform implementations, technology integrations, or digital transformation initiatives.
- PMP, Agile, Scrum, or other project management certification.

Who Will Thrive in This Role?

We are looking for someone who has moved beyond day-to-day digital marketing execution and has demonstrated the ability to lead significant business initiatives.

You will be comfortable setting strategy, building structured roadmaps, managing complex projects and stakeholders, and taking accountability for delivering measurable business results.

To apply, please send your resume in Word format to Marianna Guenette at [email protected].

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All applications are reviewed by our recruitment team, and hiring decisions are made by people. We may also use AI-enabled tools to support parts of the application review process.

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