Programmatic Retail Lead

Cella by Randstad Digital is actively partnering with a premier client to identify a highly skilled Programmatic Retail Lead for a time-sensitive, 2-month interim engagement. This is a fully remote (onshore) individual contributor role, specifically designed for a programmatic professional who excels at tactical execution rather than people management. The role is to help manage end of year deliverables but could extend into 2027.

Our client needs immediate support to help a major global Consumer Packaged Goods (CPG) brand close out the year strong. The primary focus of this project will be driving high-impact retail campaigns during the critical Black Friday and Cyber Monday windows, while simultaneously configuring buying platforms and planning for 2027. While the core competencies of this position align with the provided Associate Director, Programmatic Retail.docx file, please note this specific opening operates strictly as an individual contributor. You will act as the day-to-day client lead, working alongside a blended onshore and offshore team to translate high-level business objectives into daily eCommerce execution.

Advantages
Fully Remote Flexibility: Open to all qualified onshore talent.

High-Impact Project: Play a critical role in major Q4 retail events (Black Friday/Cyber Monday) for a highly recognizable global CPG portfolio.

Focused Execution: Opportunity to drive complex eCommerce strategies and tactical planning without the added responsibilities of team management.

Collaborative Environment: Work closely with a dynamic team structure and interface directly with top-tier clients.

Responsibilities
Execute daily tactical planning and provide strategic recommendations, with a heavy emphasis on Amazon Retail Search (sponsored ads, search, and video).

Translate client business objectives at the senior level into eCommerce daily tactical execution.

Provide cross-brand oversight of eCommerce campaigns, which includes supporting the coordination of planning, activation, and performance reporting.

Lead client-facing interactions, communicating processes, tactics, and campaign outcomes clearly to clients and peers through effective storytelling.

Manage budget allocations and drive performance KPIs across retail media platforms.

Analyze and report data on a daily, weekly, monthly, and ad-hoc basis, sharing actionable stats and optimization insights.

Qualifications
Ideally 4+ years of marketing experience with at least 3+ years specifically focused on eCommerce, web analytics, and biddable media.

Hands-on expertise in Amazon Retail Search (sponsored ads, search, video).

Prior experience in the CPG industry is highly preferred to ensure a rapid onboarding process for this fast-paced interim role.

Strong working understanding of the eCommerce industry, major players, and supporting technologies.

Process-oriented with exceptional organizational and time management skills to juggle multiple tasks and prioritize deliverables effectively.

Extensive knowledge of Microsoft Excel, paired with excellent quantitative and qualitative analysis skills.

Summary
As Cella by Randstad Digital is recruiting on behalf of our client for this time-sensitive, 2-month interim need, we are moving quickly to fill this vacancy. If you have the tactical programmatic expertise and CPG background to jump in immediately and make an impact during the busiest retail season of the year, we want to hear from you.

Please encourage prompt review of your application by submitting your resume, and if applicable, portfolios or work samples that highlight your eCommerce and programmatic retail successes.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [email protected] to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.