Posted 9 days ago
Digital Marketing Manager
@ Robert Half
Toronto, Ontario
Overview
Robert Half is hiring a contract Digital Marketing Manager (Customer Marketing) to set vision and lead customer engagement across the full lifecycle for a client in Toronto. The role requires 7+ years of B2B digital acquisition and lifecycle experience, Marketo proficiency, and a 5-day in-office mandate at 255 Consumers Road.
Responsibilities:
- Lead full-funnel lifecycle marketing across SMB, mid-market and enterprise segments
- Support integrated campaigns across email, web, advertising, social, ABM and content
- Track and analyze channel performance with Marketing Analytics and CX partners
- Develop experiments to optimize channel performance
- Ensure compliance with CASL, ACA and brand requirements
Requirements summary:
- 7+ years of B2B digital acquisition and lifecycle experience
- Hands-on experience with measurable digital campaign ROI
- Marketo experience required; Salesforce and Invoca preferred
- Strong analytical and presentation skills
- Familiarity with Canadian localization and compliance requirements
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- 2026-11-01
- First seen by our source
- 2026-11-11
- Source record updated
- 2026-11-11
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 7+ years |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Robert Half
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Full company description
🔒 At Robert Half, we prioritize your security—if you believe you've encountered a scam or fraudulent recruiter, please report it immediately to https://www.roberthalf.com/us/en/fraud-alert. All Robert Half recruiters communicate using their corporate email address, ending in roberthalf.com. 👋 Welcome to Robert Half. We're the world’s first and largest specialized talent solutions firm, connecting opportunities at great companies with highly skilled job seekers. We provide dynamic contract, temporary, and permanent placement solutions across finance, accounting, technology, marketing, creative, legal, and administrative sectors. 🏆 In the last 12 months, Robert Half has been recognized as one of America’s Most Innovative Companies by Fortune, and with Protiviti, has been named one of the Fortune® World's Most Admired Companies™ and 100 Best Companies to Work For. 🏦 Traded on the New York Stock Exchange (symbol: RHI), we’re at the forefront of innovation in talent acquisition.
- LinkedIn followers
- 4,724,671
- People associated on LinkedIn
- 27,769
- Reported office locations
- 2884 Sand Hill Road Suite 200, Menlo Park, CA 94025, US
- 2613 Camino Ramon, San Ramon, California 94583, US
- Robert Half International, Avenue Louise, 250 - 5th floor, Brussels, 1050, BE
- Robert Half International, 10th floor, The Shard, 32 London Bridge Street, London, London SE1 9SG, GB
- Robert Half International, Av. Dr. Cardoso de Melo, 1184, 11° andar, Sao Paulo, SP 04548-004, BR
- Robert Half International, Level 24, 1 Martin Place, Sydney, NSW 2000, AU
- 140 William St, Melbourne, VIC 3000, AU
- Avenida Doutor Cardoso de Melo 1184, São Paulo, BR
- 2613 Camino Ramon, San Ramon, CA 94583, US
- 20, Avenue André Prothin, Tour Europlaza, Courbevoie, Île-de-France 92400, FR
- Business categories
- Skill Assessment
- Human Resources
- Information Technology
- Employment
- Consulting
- Recruiting
- Marketing
- Security
- Advertising
- Staffing Agency
- Other recorded names
- Robert Half
- Robert Half
- Specialties
- consulting services
- accounting jobs
- finance jobs
- administrative jobs
- legal jobs
- IT jobs
- recruitment
- recruitment agency
- creative jobs
- staffing
- hiring
- employment agency
- contract talent
- contract professionals
- talent solutions
- contract employment
- permanent placement
- customer support jobs
- and marketing jobs
- Profile identifies a recruitment agency
- Yes
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
🔒 At Robert Half, we prioritize your security—if you believe you've encountered a scam or fraudulent recruiter, please report it immediately to https://www.roberthalf.com/us/en/fraud-alert. All Robert Half recruiters communicate using their corporate email address, ending in roberthalf.com. 👋 Welcome to Robert Half. We're the world’s first and largest specialized talent solutions firm, connecting opportunities at…
| Field | Value |
|---|---|
| Industry | Staffing and Recruiting |
| Company size | 10,001+ employees |
| Headquarters | Menlo Park, CA |
| Organization type | Public Company |
| Year founded | 1948 |
| Specialties | consulting servicesaccounting jobsfinance jobsadministrative jobslegal jobsIT jobsrecruitmentrecruitment agencycreative jobsstaffing |
| Open jobs on Jobsy | 491 |
| View page |
As Customer Marketing (Marketing Manager) you will set the vision and lead execution for customer engagement across the entire lifecycle, connecting data, insights, content, and channels to deliver measurable growth. You will act as the firm’s customer marketing SME for the Canadian market, ensuring programs are localized and compliant, while championing content that positions our client as a trusted partner for prospects and customers.
This position is located at 255 Consumers Road, Toronto with an in-office mandate of 5 days/week.
Job responsibilities
- Build customer engagement and retention strategies by:
- Leading full-funnel lifecycle marketing from prospect to customer across SMB, mid-market, and enterprise segments.
- Collaborating to accelerate modernization of lifecycle and engagement capabilities
- Support campaign ideation and end-to-end delivery for integrated programs across email, website, advertising, creative, social, ABM, affiliates, partnerships, and content.
Own and optimize customer lifecycle marketing by:
- Tracking and analyzing channel performance with partnership from Marketing Analytics and CX partners
- Developing strategies and experiments to optimize channel performance, test and learn, working with various stakeholders to execute on these strategies and measure performance
- Ensure adherence to legal, regulatory and brand requirements such as Accessible Canada Act (ACA) and Canada anti-spam legislation (CASL)
Required qualifications, capabilities and skills:
- 7+ years of progressive experience launching and iterating B2B digital acquisition and lifecycle programs in a matrixed environment.
- Proven, hands-on experience managing customer acquisition, engagement, and lifecycle campaigns across digital channels with measurable ROI.
- Strong analytical and presentation skills; ability to distill quantitative analysis across multiple datasets and translate technical growth ideas into clear concepts.
- Deep familiarity with B2B marketing automation and martech, including:
- Salesforce, Marketo (required), Invoca
- Adobe Analytics, Adobe Target, Tag Manager, Google Analytics
- G Suite, Microsoft 365, Figma, JIRA, Workfront, Google Data Studio
- Demonstrated ability to manage end-to-end programs: scope, develop, launch, and optimize while aligning cross-functional stakeholders.
- Highly organized with exceptional attention to detail; able to prioritize multiple projects with ambiguous interdependencies and deliver on time.
- Familiarity with Canadian localization and legal compliance requirements (e.g., CASL, OQLF terms, Bill 96); commitment to standardized processes.
Preferred qualifications, capabilities and skills:
● Payments or broader financial services industry experience.
● Experience marketing to businesses of all sizes – SMBs, Mid-Market and Large Enterprise
Journal
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