FP&A Manager

Location: Toronto, ON — Hybrid
Reports to: VP, Finance
Department: Finance

Love Wellness is looking for an FP&A Manager to take ownership of financial planning, analysis, and cross-channel performance reporting for a fast-growing, founder-led women's wellness brand. You'll work closely with the VP, Finance to translate data across DTC, TikTok Shop, Amazon, Wholesale, and marketing into a clear point of view — not just a data pull — that shapes real business decisions.
Demand planning and revenue forecasting are treated as one connected build here, not two separate exercises — you'll own the channel-level unit plan across Amazon, DTC, TikTok Shop, and Wholesale. You'll also be working in an environment where AI (Claude) is used daily as a genuine finance partner across modeling, analysis, and QA — you'll be expected to work the same way, and to help lead the automation of this connective tissue between demand planning, forecasting, and reporting.

Key Responsibilities

Financial Planning & Forecasting

• Support the annual profit & loss budgeting process across the total company.
• Contribute to long-range planning by developing financial projections and scenario analyses.
• Assist in monthly forecasting, including tracking and consolidating risks and opportunities.
• Own weekly, monthly and quarterly board and investor reporting materials (KPI packages, variance analysis, supporting decks), with full ownership of data accuracy.
• Partner with the VP, Finance to shape the analytical narrative behind the numbers for leadership, board, and investor audiences.
• Own and evolve the Monthly Business Review (MBR) cadence, building on existing scorecard infrastructure.

Revenue Planning & Systems Ownership

• Own, manage, and continuously improve the revenue budgeting tool, keeping it aligned with the demand plan and channel-level forecasts.
• Identify opportunities for process optimization, standardization, and automation across planning and reporting.

Demand Planning & Revenue Build

• Own the product/unit-level demand plan across Amazon, DTC, TikTok Shop, and Wholesale
• Partner with Operations/Supply Chain to translate the demand plan into inventory needs, and flag over- or under-stock risk early.

Retail & Channel Analytics

• Lead reporting and analysis of total business sell-through by channel and product
• Own DTC and marketplace analytics across Amazon and TikTok Shop including channel profitability and attribution.
• Manage recurring data analysis and dashboards (Supermetrics, Pacvue, or similar) across Meta, Google, TikTok, and Amazon.

Marketing & Influencer Analytics

• Analyze paid media and creative performance
• Build and maintain influencer P&L models.
• Support competitive benchmarking and market panel analysis to inform brand and pricing decisions.

Cross-Functional Partnership

• Coordinate closely with the Accounting/Bookkeeping team on close-related data needs.
• Partner with Operations and Sales on demand planning.
• Work closely with executive leadership on ad hoc financial and strategic analysis as priorities arise.

AI & Automation

• Use AI tools (Claude) as a core, everyday part of how you build models, analyze data, and QA your own work — this is an expected way of working here, not a novelty.
• Actively look for where demand planning, forecasting, and recurring reporting can be connected and automated and bring recommendations forward to implement.

What We're Looking For

• 5–7 years of progressive FP&A or financial analysis experience; CPG, consumer, retail, or DTC/ecommerce background strongly preferred.
• A track record of owning financial materials that went directly to executives, a board, or investors.
• Strong financial statement literacy.
• Advanced Excel and financial modeling skills; hands-on experience with Supermetrics, Pacvue, Drivepoint, or comparable retail/marketing/demand planning tools is a plus.
• Experience connecting unit-level demand planning to a revenue forecast, ideally across a mix of marketplace (Amazon, TikTok Shop), DTC, and Wholesale channels.
• A self-QA mindset — you check your own work before it lands on someone else's desk, and you flag it yourself when a number looks off rather than passing it along.
• The judgment to move beyond "here's the data" to "here's what it means, and here's what I'd do about it."
• Genuine comfort using AI tools as a thinking partner in financial work — you'll be expected to lead automation of recurring analysis, not just use AI for one-off tasks.
• Comfortable operating with real autonomy in a lean, fast-moving team, without needing heavy oversight to get to a trustworthy answer.

What Success Looks Like (First 6 Months)

• Fully owns monthly reporting, forecast updates, and board/investor materials with minimal rework required from the VP, Finance.
• Has meaningfully contributed to at least one of: MBR process design, retail/channel analytics improvements, or forecasting model upgrades.
• Has identified and implemented at least one real automation or process improvement connecting demand planning, forecasting, or reporting.

About the Team

You'll report directly to the VP, Finance, and work alongside an in-house Senior Accountant who manages the monthly close, AP/AR, tax, and audit support. This role is the team's analytical engine — the person who turns the data the rest of the team produces and collects into forecasts, insights, and board-ready reporting.