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Posted 9 days ago

General Manager

@ Nors

Dartmouth, Nova Scotia

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SIGNALS

Overview

Nors is hiring a General Manager in Atlantic Canada to lead operations, sales, aftersales, financials and staff across all regional branches. The role reports to the Eastern COO and requires regular travel across the territory, including driving 2 to 3 times a week.

Responsibilities:

  • Execute regional operations, sales, aftersales and financial strategy
  • Build executive relationships with OEMs, customers and government
  • Lead negotiations and pursue tenders and RFPs
  • Lead, coach and manage regional staff and KPIs
  • Prepare the annual business plan, forecasts and budgets

Requirements summary:

  • Bachelor's degree in business, commerce, engineering or related field
  • Significant senior leadership in construction, heavy equipment or industrial sector
  • Proven success managing complex accounts and sales teams
  • Strong financial and commercial acumen
  • Willingness to travel regularly and drive 2 to 3 times a week

Tools & skills

Source and dates

Employer career site / ATS feed · successfactors

Employer posting date
2026-10-28
First seen by our source
2026-10-29
Source record updated
2026-10-29

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SenioritySenior
DepartmentBusiness operations
Manages peopleYes
Hours per week40 (estimated)
Travelground: moderate
Work settingOffice, Client sites, Vehicle
PositionSitting and standing
Physical demandsphysical low · computer moderate
Driver’s licencerequired
Encouraged to applyRacialized people
EducationBachelor’s degree (required), Master’s degree (preferred)
Fields of studyBusiness Administration, Commerce, Engineering

Summary and details written by AI from the posting; the employer’s posting is the authority.

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Job description

With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas.
Every day, we strive to meet market needs with excellent solutions, equipment, and services — and we believe we have the best talent to deliver on those expectations.

Ready to take the next step in your career?
Your new opportunity might be right here.


We are looking for a General Manager to join our team in Atlantic Canada.

What's the challenge?

What do we expect from you?

What will you find here?

SUMMARY:

Reporting to the Eastern COO, The General Manager/ Branch Manager is responsible for developing, leading, and executing the company’s operations for all Branches in the Atlantic Region. This role is accountable for the operations, building strategic relationships, driving profitable growth, increasing market share, and ensuring a consistent and coordinated approach to the customers across the Region .

Expected Salary range (gross/annual)

.

DUTIES AND RESPONSIBILITIES:

Key Responsibilities

  • Execute the overall strategy for Operations, Including Sales, Aftersales, Financials, Staff
    management and customers in alignment with the company’s strategic objectives.
  • Establish and maintain executive-level relationships with OEM, customers, and strategic
    stakeholders.
  • Identify and pursue new business opportunities with construction companies, national organizations,
    municipalities, provincial governments, federal government departments, and public-sector entities.
  • Lead negotiations for all aspects of the business in conjunction with company policies and
    procedures
  • Ensure a consistent customer experience and commercial approach across the region.
  • Drive profitable revenue growth across equipment sales, rentals, parts, service, technology
    solutions, and other applicable product and service offerings.
  • Develop account plans for strategic customers, including revenue objectives, growth opportunities,
    competitive positioning, and customer relationship strategies.
  • Monitor market trends, competitive activities.
  • Develop and oversee strategies for government tenders, Requests for Proposals (RFPs), standing
    offers, and other procurement opportunities.

Leadership and Supervision of the Region

  • Provide direct leadership, coaching, guidance, and performance management to the regional Staff
  • Establish clear objectives, priorities, sales targets, and key performance indicators
  • Support the development and execution of strategic account plans for all customers.
  • Review and monitor the performance, sales pipeline, customer opportunities, and profitability of the
    business.
  • Provide guidance and support in managing complex customer relationships, negotiations,
    escalations, and strategic opportunities.
  • Partner with the OEM representatives to develop new market opportunities and develop growth
    strategies for the region

Strategic and Financial Management

  • Establish clear performance expectations and monitor key performance indicators (KPIs), including
    revenue growth, market share, profitability, customer retention, pipeline development, and contract
    performance.
  • Prepare and manage the annual business plan, sales forecasts, budgets, and strategic growth
    initiatives for the Customer Accounts.
  • Provide regular performance updates, market intelligence, and strategic recommendations to the
    executive leadership team

CORE COMPETENCIES:

  • Bachelor’s degree in Business Administration, Commerce, Engineering, or a related field; an MBA or
    equivalent experience is an asset.
  • Significant senior leadership experience in the construction, heavy equipment, industrial,
    transportation, or related industry.
  • Proven experience managing accounts and complex customer relationships.
  • Demonstrated success in leading and developing high-performing Sales and After Sales Team
  • Demonstrated success in developing and executing growth strategies and achieving revenue and
    profitability objectives.
  • Strong financial and commercial acumen.
  • Exceptional leadership, communication, negotiation, and relationship-management skills.
  • Ability to influence and collaborate effectively across region, and functional departments.

Key Performance Measures

  • Revenue and gross profit growth
  • Market share growth
  • Customer retention and customer satisfaction
  • Performance against annual budget and business plan
  • Pipeline value and conversion rates
  • Growth in equipment, rental, parts, and service revenue
  • Profitability and return on investment
  • Inventory management

EDUCATION/TRAINING:

  • Post-secondary diploma and/or relevant work experience in sales;

PARTICULAR CONDITIONS

  • Willingness and ability to travel regularly across the company’s territory
  • On the Road driving 2 to 3 times a week

HEALTH AND SAFETY

It is our expectation that all Nors Employees will conduct their work in a safe manner, abide by all Nors safety policies and report all hazardous conditions and unsafe work procedures. In addition, Nors employees will be required to report any and all incidences/accidents/near misses according to company policies

Nors is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. We recognize our obligations and responsibilities as an employer and encourage applications from all qualified candidates including members of visible minorities.

Nors will accommodate people with disabilities during the recruitment and assessment processes. If accommodation is requested, Nors will consult with the applicant and arrange for the provision of suitable accommodation that considers the applicant’s needs.

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