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Groups - Manager, Group Sales

@ Sunwing Vacations Group

Toronto, Ontario

2+ years experience
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Overview

Sunwing Vacations Group is hiring a Groups Sales Manager in Toronto, ON, to lead a team of Group Sales Supervisors and meet group travel sales targets. The role reports to the Director, Groups, requires 2 years of management experience and TICO certification, and offers hybrid work.

Responsibilities:

  • Lead and develop a high-performing Groups sales team
  • Track team performance through KPIs
  • Develop seasonal group sales plans for English Canada
  • Identify and grow key group accounts
  • Represent Sunwing at trade shows and sales calls

Requirements summary:

  • 2 years of management experience
  • TICO certification
  • Strong negotiation and problem-solving abilities
  • Highly effective written and oral communication
  • Comfort establishing and analysing performance metrics

Tools & skills

Source and dates

Employer career site / ATS feed · dayforce-feed

Employer posting date
2026-09-27
First seen by our source
2026-10-13
Source record updated
2026-10-13

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityManager
DepartmentSales
Management experience2+ years
Manages peopleYes
Travelair: minimal · ground: minimal
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
Licences & certificationsTICO certification
Perks mentionedWellness, Transit support

Summary and details written by AI from the posting; the employer’s posting is the authority.

Sunwing Vacations Group

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

Home to North America's largest vacation brands

Full company description

We are Sunwing Vacations Group, the vacation division of the WestJet Group, comprised of the leading Canadian leisure tour operators Sunwing Vacations, WestJet Vacations and WestJet Vacations Québec, along with the growing United States tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Together we form the largest vacations brands in North America.

LinkedIn followers
37,189
People associated on LinkedIn
1,068
Reported office locations
  • 27 Fasken Dr., Toronto, ON M9W 1K6, CA
  • 100-3105 Place Louis-R.-Renaud, Laval, QC H7V 0A3, CA
Business categories
  • Leisure
  • Tourism
  • Travel
Other recorded names
  • Sunwing Vacations Group
  • Sunwing
Specialties
  • Vacation Provider
  • Leisure Travel
  • Sun Destinations
  • Retail Operations
  • Destination Wedding Services
  • Destination Wedding Planning
  • Sun Travel
  • All-Inclusive Vacations
  • Vacation Packages
  • Destination Weddings
  • Group Travel
  • Resort & Beach Vacations
  • Tour Operations
  • Travel Retail
  • and Travel Services
Profile identifies a recruitment agency
No
Reported total investment
0

Currency and observation date were not supplied; this is not a current valuation or a funding round.

We are Sunwing Vacations Group, the vacation division of the WestJet Group, comprised of the leading Canadian leisure tour operators Sunwing Vacations, WestJet Vacations and WestJet Vacations Québec, along with the growing United States tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Together we form the largest vacations…

FieldValue
IndustryTravel Arrangements
Company size1,001-5,000 employees
HeadquartersToronto, ON
Organization typePrivately Held
Year founded2002
SpecialtiesVacation ProviderLeisure TravelSun DestinationsRetail OperationsDestination Wedding ServicesDestination Wedding PlanningSun TravelAll-Inclusive VacationsVacation PackagesDestination Weddings
Open jobs on Jobsy16
LinkedInView page
Job description

About Us:

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.



The Opportunity

We are looking for a Groups Sales Manager to deliver on group travel sales performance targets while keeping customers satisfied and developing a high performing, motivated sales team. This role will convert leads with strong product knowledge and excellent sales and customer service skills, drive value to the customer through quote follow ups, directional selling, negotiation and group specific promotions. The role reports to the Director, Groups and will be located in Toronto, ON.

What You’ll Do:

  • Lead a fully staffed, high performing, empowered, motivated and passionate team, building a customer centric service culture and delivering on sales performance objectives
  • Effectively communicate sales objectives and performance expectations to the Groups team.
  • Ensure the sales team have the tools, training and processes needed to respond to customers needs quickly and efficiently
  • Employee recruitment, training and development
  • Provide on-going coaching and re-enforcement of processes, procedures, customer service, negotiation and selling skills to the Group Sales Supervisors and their teams instilling a positive, fair and steadfast working environment
  • Track performance by employee through the development and monitoring of KPI’s. Acknowledge high performers and address performance concerns to continuously develop the Group Sales team.
  • Have oversight on workloads, balancing as required to ensure team success
  • Foster open communication and collaboration with the Group Sales team
  • Work with Group Sales Director to develop a seasonal group sales plan for English Canada, retail and direct consumer, including strategy for quote generation and improving close ratios for retail and direct sales.
  • Identify key group accounts, foster relationships and promote Sunwing as the first choice for group travel. Ensure customers feel appreciated for their business and long-term relationship.
  • Represent Sunwing in a positive and consistent way, to grow customer confidence and nurture loyalty. Attend trades shows and road shows, make occasional sales calls to key agencies
  • Liaise with the Sunwing Business Develop Team, the Weddings team and Nexus on a continuous basis to ensure strong associations in the marketplace, support for niche markets and ancillary sales, staying current with competitive activity and driving the development of new sales opportunities.
  • Continuous process review to effectively manage department costs and productivity. Identify opportunities using technology to improve efficiency and increase sales.
  • All other duties assigned by Management

What You’ll Need:

  • 2 years of Management experience
  • TICO certification
  • Good inter-personal abilities, able to develop strong working relationships with employees and management peer group.
  • Highly effective written and oral communication skills
  • Strong negotiation and problem-solving abilities
  • Demonstrates initiative and commercial awareness
  • Comfortable with establishing, measuring and analysing performance metrics to drive performance improvements
  • A sales professional with a passion for a seamless customer experience

What You’ll Be a Part Of!

  • Hybrid Work Opportunities
  • Grow your career with challenging and rewarding work that makes a difference
  • Opportunity to give back through our social responsibility initiatives
  • Work with a fun, passionate, travel-loving team!
  • Great travel perks!
  • Free Parking
  • Open concept, collaborative workspace
  • See for yourself! @sunwinglife


We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email [email protected]

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