Manager, Marketing

Joseph Ribkoff designs classic and contemporary garments for fashion-forward women with a youthful state of mind. Each one of our carefully tailored pieces offers the effortless fashion, fit, and quality that we’ve been synonymous with.

Over the years, the brand has blossomed into a touchstone for timeless, youthful style. Driven by a passion that has never ceased to propel our company’s vision, Joseph Ribkoff has been an ally to women, dressing them with flair and perfect fit for over 65 years. From our quality and distinctly designed products to our unwavering commitment to retail partners, Joseph Ribkoff’s values resonate in everything we do and create.

Today, his legacy lives on through the work of a devoted, talented team operating from the four corners of the world. Sold in over 60 international markets, Joseph Ribkoff is a global emblem of quality and elegance.

Montreal Corporate Head Office, where most of their employees are based, offers career opportunities in Design, Operations, Sales, Marketing, Finance, IT and HR as well as in the Production and Warehousing facilities.

OBJECTIVE:

The Marketing Manager is responsible for leading the planning, coordination, and execution of key marketing initiatives across Joseph Ribkoff’s wholesale business, newly developed retail division, and travel retail channels. This role manages cross-functional marketing projects from concept through execution, ensuring clear objectives, timelines, deliverables, budgets, and stakeholder alignment.

Acting as the key liaison between Brand, Sales, Retail, and external partners, the Marketing Manager oversees B2B marketing initiatives, co-operative marketing programs, partner activations, and the development of wholesale marketing infrastructure. This role ensures projects are delivered on time, on brand, and in support of commercial objectives, while continuously improving processes and strengthening collaboration with retail and distribution partners globally.

Responsibilities:

B2B Marketing Strategy & Execution

• Own and manage the annual wholesale marketing calendar, ensuring alignment with business objectives, product launches, campaigns, and sales priorities.
• Develop sales team and marketing creative briefs and execution plans that clearly communicate objectives, audience, messaging, timelines, and success metrics.
• Shape and uphold marketing language, messaging, and tone across all wholesale marketing communications.
• Partner with the creative, brand, digital, and sales teams to coordinate execution and ensure timely delivery of marketing initiatives.

COOP Marketing Programs

• Lead the development and execution of co-op marketing initiatives with strategic retail partners.
• Manage launch plans, promotional programs, media investments, and partner activations.
• Establish and track KPIs to ensure co-op investments deliver measurable results.
• Provide strategic recommendations to maximize partner participation and commercial impact.
• Analyze program performance and present insights and recommendations to stakeholders.

Partner Activation & Sell-Through Support

• Collaborate closely with the global sales organization to support wholesale growth objectives.
• Develop and execute partner marketing programs that drive customer engagement and sell-through.
• Evaluate activation opportunities, ensuring alignment with brand guidelines, strategic goals, and financial targets.
• Support key account launches, in-store events, retail activations, and market-specific initiatives.
• Establish frameworks for measuring activation effectiveness and ROI.

Wholesale Marketing Infrastructure & Tools

• Own and continuously optimize wholesale marketing resources, toolkits, and partner-facing materials.
• Act as a key administrator and champion for Bynder (Digital Asset Management platform), ensuring assets are organized, accessible, and current.
• Develop, maintain, and evolve wholesale marketing guidelines, timelines, processes, and workflows.
• Educate internal teams and external partners on available marketing resources and best practices.
• Identify opportunities to improve efficiency, consistency, and scalability across marketing operations.
• Work with a variety of global vendors on printing, GWP development, activation seasonally and as needed.

Brand Governance & Consistency

• Ensure all partner marketing activities, creative assets, and customer-facing communications align with brand standards.
• Guide partners and internal stakeholders on proper brand usage and marketing compliance.
• Collaborate with cross-functional teams to maintain a unified brand experience across markets and channels.
• Support the ongoing development and implementation of brand guidelines and governance processes.

Required Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 5-8+ years of experience in marketing, trade marketing, channel marketing, partner marketing, or related disciplines.
• Experience working with retail, wholesale, or consumer brands, preferably within fashion, lifestyle, or premium consumer goods.
• Proven experience managing cross-functional projects and partner relationships and multi-tier account networks and ability to scale processes
• Highly organized and operational minded with strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Ability to balance brand stewardship with commercial objectives.
• Strong analytical mindset with experience measuring campaign and program performance.
• Experience managing marketing calendars, launches, and multi-channel campaigns.
• Familiarity with digital asset management systems, marketing platforms, and reporting tools.
• Ability to influence and collaborate across multiple teams and stakeholders.
• Strong attention to detail and commitment to brand excellence.
• Experience in omnichannel or DTC transformation is a major plus

Joseph Ribkoff is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.