Marketing Data Analyst

We’re looking for a data-driven thinker to join our team as a Marketing Data Analyst. In this role, you’ll turn fan, revenue, and marketing campaign data into actionable insights that support marketing, ticketing, partnerships, and fan engagement. You’ll help us better understand our audience, improve fan experiences, and support key business decisions through analysis, reporting, and research.

The Role at a Glance:

Fan & Campaign Analysis

• Analyze fan behaviour, ticket purchases, and campaign results
• Build models to improve segmentation, retention, and purchase prediction
• Support fan persona development and marketing personalization using purchase history, attendance patterns, social engagement, etc.

Reporting & Insights

• Create and maintain dashboards for ticketing, marketing, partnerships, and retail
• Track key metrics across digital, social, and email campaigns
• Collect data through Rider Programs, Community Events, and Fan Activations
• Evaluate performance to inform strategic improvements
• Provide focused recommendations for internal stakeholders

Marketing Automation & Performance

• Evaluate campaign performance using tools like Braze and Dash
• Support A/B testing programs to optimize messaging, conversions, and campaign performance.
• Track revenue and fan engagement driven by marketing campaigns
• Develop and maintain audience segmentation frameworks to support ticketing, marketing, partnerships, and fan engagement initiatives
• Build and manage target audiences using fan behavioral, transactional, demographic, and engagement data
• Partner with the Lifecycle Marketing Specialist to identify and activate audience opportunities for targeted campaigns and automated customer journeys
• Analyze audience performance and provide recommendations to improve targeting, personalization, retention, and conversion
• Support audience governance and data quality initiatives within marketing automation platforms

Survey & Research Insights

• Lead post-game and seasonal survey efforts
• Turn fan feedback into actionable recommendations

Digital Performance Insights

• Analyze website and mobile app user behavior, conversion funnels, and engagement trends
• Identify opportunities to improve fan experiences, conversions, and digital engagement
• Support testing and optimization initiatives through audience analysis, performance measurement, and reporting

A more detailed job description will be discussed throughout our recruitment process.

Requirements

What is Required to Be Successful?

• Bachelor's degree in Business Analytics, Statistics or a related and appropriate field
• Demonstrated experience using CRM tools and Marketing Automation Platforms to build strategic analytics and insights
• 3–5 years experience in related field/position
• Proficiency in Microsoft Excel and SQL; experience with R or Python considered an asset
• Experience with Tableau and/or PowerBI and Microsoft Dynamics CRM; experience with Ticketmaster Archtics considered an asset
• Highly organized, detail oriented, and strong initiative & willingness to multitask effectively
• Critical thinker, able to think both analytically and creatively to provide solutions
• Comfortable working in a fast-paced environment with multiple concurrent projects
• Able to work independently with minimal supervision
• Strong communication skills with the ability to turn data into clear, compelling stories and recommendations for stakeholders

Benefits

What do we commit to you?

• Opportunity to contribute to the success of one of Canada's largest brands and an organization that is a cornerstone of our province and Rider Nation.
• Gain demonstrated immersive experience in a fast-paced organization and team.

Wondering what to expect when working for the Riders?

Our employees are empowered to make a difference not only in the community, but in our business operations as well. It is our “secret” to a happy workplace. To do that, the Riders foster a culture that values respect, teamwork, hustle, hard work and fun (it is football after all!).

The Saskatchewan Roughriders are advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong. YOU are Rider Nation, and we want the growth of our team to reflect all the amazing talents Saskatchewan has to offer.

We acknowledge the time and effort that is required to apply and thank all applicants for their interest, however only those chosen for an interview will be contacted.

Please note: This role is located in Regina, SK and the successful candidate must either reside locally or be willing to relocate for this role.