Posted 17 days ago
Marketing Discovery Trainee
@ CAABB ABB Inc.
Calgary, Alberta
Overview
ABB is hiring a Product Marketing Discovery Trainee for a two-year rotational program in Calgary, with a hybrid work model. The role focuses on updating Battle Cards and supporting competitive analysis for ELDS product lines. Recent electrical engineering graduates (2025-2027) are the target.
Responsibilities:
- Develop and update Battle Cards for ELDS product lines
- Conduct competitive analysis and positioning
- Collaborate with cross-functional teams on customer insights
- Support marketing materials and campaign execution
Requirements summary:
- Bachelor's in Electrical Engineering, graduated 2025-2027
- Solid written and verbal communication
- Strategic thinking and data analysis
- Attention to detail and multi-project management
Tools & skills
Source and dates
Employer career site / ATS feed · workday
- Employer posting date
- 2026-10-20
- First seen by our source
- 2026-10-11
- Source record updated
- 2026-11-04
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Entry level |
| Department | Product management |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Encouraged to apply | Women, Indigenous peoples, Racialized people, People with disabilities |
| Education | Bachelor’s degree (required) |
| Fields of study | Electrical Engineering |
Summary and details written by AI from the posting; the employer’s posting is the authority.
CAABB ABB Inc.
| Field | Value |
|---|---|
| Open jobs on Jobsy | 56 |
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
Your role and responsibilities
Program Overview
ABB's Discovery Program is a two-year rotational development program designed for recent graduates interested in exploring diverse career paths and gain cross-functional exposure.
As a Product Marketing Discovery Trainee, you will participate in multiple rotational assignments that provide practical experience in marketing, product positioning, and strategic communication across ABB's product portfolios.
About This Role
In this rotation, you will focus on product marketing initiatives, with emphasis on updating and developing Battle Cards for the Electrical Distribution Systems (ELDS) portfolio. You will work closely with marketing teams to analyze market positioning, conduct competitive analysis, and enhance product positioning strategies. This is an opportunity to understand how ABB communicates value to customers and builds market awareness for critical infrastructure solutions.
The work model for the role is: hybrid
This role is contributing to the ELDS Product Marketing team in Calgary.
You will be mainly accountable for:
- Develop and update Battle Cards for ELDS product lines, translating technical specifications into compelling market messages
- Conduct competitive analysis to identify market opportunities and positioning advantages
- Collaborate with cross-functional teams to gather insights on customer needs and market trends
- Support the creation of marketing materials that effectively communicate ABB's value propositions
- Participate in campaign planning and execution, from backlog management to final delivery
- Learn marketing analytics and campaign performance tracking
- Contribute to strategic initiatives that enhance product visibility and customer engagement
- Assist in market research and customer engagement activities
Qualifications for the role
- Recent graduate (2025-2027) with bachelor's degree in Electrical Engineering.
- Solid written and verbal communication skills with ability to translate complex information into clear messages
- Strategic thinking with the ability to analyze data and market insights
- Motivation to learn and the capacity to support work across multiple teams and product lines
- Attention to detail and ability to manage multiple projects simultaneously
- Collaborative approach and strong interpersonal skills
- Interest in technology, infrastructure solutions, and sustainable energy transition
- Willingness to contribute meaningfully to team objectives from day one
Employment Equity & Inclusion Statement (Canada)
ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:
• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities
ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.
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