Marketing Manager, Lifecycle & Retention

Who are we?
Organika is a premium natural health company from Vancouver, Canada. We have been obsessed with helping people live healthier for over 35 years now! As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

About the Role
We are seeking a Lifecycle & Retention Marketing Manager to own the customer journey across our Shopify website, email, SMS, and ad landing pages. This role sits at the center of our digital marketing engine — responsible for both the day-to-day technical upkeep of our e-commerce site (adding new products, updating pages, optimizing for conversion) and the bigger-picture strategy of how our website, email, SMS, and paid campaigns work together to drive engagement, conversion, and retention.

The ideal candidate is a builder and a strategist in equal measure: comfortable in the Shopify backend and email/SMS platforms, but also thinking critically about how a customer's experience flows from an ad click to a landing page to a purchase to a post-purchase email sequence. You'll work closely with our Paid Ads Manager to ensure landing pages and campaigns are aligned, while owning execution and performance across your channels.

Key Responsibilities:

• Email Marketing
  • Own the email marketing calendar, including promotional campaigns, product launches, seasonal initiatives, and automated customer journeys.
  • Build, deploy, and optimize lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement programs.
  • Segment audiences to improve relevance, engagement, and revenue generation.
  • Continuously test subject lines, creative, offers, content, timing, and audience targeting to improve performance.
  • Monitor email deliverability, list health, and subscriber engagement.
• SMS Marketing
  • Develop and manage the SMS marketing program, including campaigns and automated flows.
  • Ensure SMS and email work together as a cohesive lifecycle strategy rather than competing channels.
  • Grow and maintain a healthy, compliant SMS subscriber list.
• Loyalty & Retention
  • Own Organika's loyalty and rewards program strategy, execution, and ongoing optimization.
  • Develop initiatives that drive customer retention, repeat purchases, referrals, and customer lifetime value.
  • Create lifecycle campaigns tied to loyalty milestones, rewards, VIP tiers, birthdays, anniversaries, and customer milestones.
  • Identify opportunities to improve customer engagement, loyalty participation, and retention performance.
  • Monitor loyalty program performance and recommend enhancements based on customer behavior and business results.
  • Partner with Customer Experience and Ecommerce teams to create a seamless loyalty experience across customer touchpoints.
• AIO/SEO Optimization
  • Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery (AIO) to improve organic visibility.
  • Monitor how our site and products surface in search engines and AI-powered tools (e.g., ChatGPT, Google AI Overviews, Perplexity), and adjust content/structure accordingly.
  • Ensure site structure, metadata, and content are optimized for both crawlability and clear, machine-readable answers.
  • Keep up with evolving SEO and AIO best practices, testing and iterating based on performance data.
  • Collaborate with the content and paid ads teams to align organic and paid search strategies.
• Customer Lifecycle Strategy
  • Develop and optimize end-to-end customer journeys from first purchase through repeat purchase and long-term loyalty.
  • Identify customer segments and lifecycle opportunities using behavioral and transactional data.
  • Build personalized lifecycle programs based on customer needs, interests, and purchase history.
  • Create strategies to reduce churn and increase customer engagement.
  • Partner with acquisition teams to ensure a seamless transition from prospect to customer.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.
• 3+ years of experience in lifecycle marketing, e-commerce, or digital marketing
• Ability to balance hands-on execution with big-picture strategic thinking.
• Strong attention to detail and a proactive, ownership-driven approach to problem-solving.
• Excellent written and verbal communication skills, with the ability to collaborate cross-functionally
• At ease in email marketing platforms (e.g., Klaviyo), including designing and executing campaigns, with experience in SMS marketing tools.
• Experience building landing pages for paid advertising campaigns.
• Comfortable with numbers, analytics, and attribution modeling to inform decisions, and driven by metrics, growth, and continuous performance improvement
• Comfortable moving fast in a high-growth, fast-paced environment
• A self-starter who stays on top of new digital marketing and AI/search trends.
• Passionate about health and wellness, and motivated by helping people live healthier lives.

Why work for Organika?
At Organika, you'll be part of a passionate team of high-performing individuals who thrive in a dynamic, fast-paced environment where innovation, collaboration, and growth are part of everyday life.

We're on an ambitious journey to become the most trusted consumer health brand in Canada that represents on a global scale. To get there, we're looking for people who are energized by meaningful work, excited by growth, and motivated to make a difference.

As a certified Great Place to Work® and Diversity, Equity & Inclusion Workplace™, we're committed to creating an environment where our people can thrive both personally and professionally. We believe that diverse perspectives make us stronger, and we're proud to have a team representing more than 70 nationalities and speaking over 25 languages. No matter where you're from, you'll find a place to belong here.

Beyond the opportunity to contribute to a globally recognized wellness brand, we offer a range of benefits and perks designed to support your well-being and development, including: access to an on-site RHN, guided meditation classes, professional development funding, fitness reimbursements, maternity leave top-up, regular team socials and health events, employee product discounts, and more!

If you're hungry to learn, passionate about wellness, and driven to grow alongside a company that's making a positive impact on people's lives, we'd love to hear from you.

Apply Now
Please submit your resume and short note about why you are excited about this opportunity and joining Organika! While we may not be able to respond to everyone individually, please know that we truly appreciate the time and effort you put into your application, and we will be in touch with only those successfully selected for next steps.