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Posted 12 months ago

Performance Marketing Manager (User Acquisition)

@ Futuretek

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Toronto, Ontario

4+ years experience
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SIGNALS

Overview

Futuretek is hiring a Performance Marketing Manager to plan, launch and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat and StackAdapt. The role manages seven-figure monthly budgets focused on mobile installs and first-time deposits, and works closely with creative and art teams.

Responsibilities:

  • Plan, launch and optimize paid user acquisition campaigns across major ad platforms
  • Manage and scale seven-figure monthly budgets for strong ROAS
  • Lead creative testing with the art team using data insights
  • Build tracking and reporting frameworks across acquisition funnels
  • Monitor platform privacy and attribution changes and adapt strategies

Requirements summary:

  • 4+ years of performance marketing or user acquisition experience
  • Experience managing large-scale budgets with measurable impact
  • Mobile app acquisition and AppsFlyer tracking knowledge
  • Strong A/B testing, ROAS and FTD funnel optimization skills
  • Strong analytical mindset and creative collaboration

Tools & skills

AppsFlyerMeta Business SuiteTikTok Ads ManagerStackAdaptMeta PixelTikTok Events API
Source and dates

Source type not verified · cats

Employer posting date
2025-11-05
First seen by our source
2026-10-15
Source record updated
2026-11-05

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentMarketing
Experience4+ years
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
Perks mentionedPerformance bonus

Summary and details written by AI from the posting; the employer’s posting is the authority.

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Job description
Performance Marketing Manager

We’re looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration. Someone with Mobile User Acquisition experience.

Key Responsibilities
  • Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.
  • Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
  • Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
  • Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
  • Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
  • Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
  • Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
  • Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
  • Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
  • Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
Requirements
  • 4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
  • Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
  • Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
  • Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
  • Experience collaborating closely with creative and motion teams on ad concepts and iterations.
  • Strong analytical mindset — ability to translate complex data into clear strategic actions.
  • Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels,

Nice to Have
  • Familiarity with server-to-server (S2S) setups and campaign event tracking.
  • Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
  • Strong creative sense combined with performance-first mindset.
What We Offer
  • A high-impact role in a fast-scaling global company.
  • Competitive compensation and performance-based bonus structure.
  • Direct collaboration with senior leadership and creative teams.
  • Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
  • A creative, analytical, and growth-oriented work culture.

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