Posted 18 months ago
Product Marketing Manager
@ hireVouch
Toronto, Ontario
Overview
hireVouch is hiring a Senior Product Marketing Manager for a full-time hybrid role at its Toronto office, three days per week, open to Ontario-based employees only. The role leads product marketing strategy and monetization, including pricing frameworks, promotional campaigns and product communications, reporting to the VP of Product. Candidates need 5-7 years of product marketing experience and a proven record in pricing and monetization.
Responsibilities:
- Define monetization strategy and pricing frameworks with FP&A
- Oversee promotional campaigns, bundles and player reactivation
- Manage integrated product communication and full-funnel campaigns
- Turn player feedback and market data into actionable insights
- Align executive leadership and cross-functional teams on product objectives
Requirements summary:
- 5-7 years of product marketing experience
- Proven pricing and monetization strategy track record
- 2+ years of leadership owning revenue and retention metrics
- Experience launching integrated marketing campaigns
- Eagerness to integrate AI-driven tools into workflows
Tools & skills
Source and dates
Source type not verified · cats
- Employer posting date
- 2025-05-13
- First seen by our source
- 2026-10-10
- Source record updated
- 2026-11-07
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 5+ years |
| Management experience | 2+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
hireVouch
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
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Full company description
Our Edge Hiring and retaining skilled talent is paramount for your company’s success. Finding the right people – who have the right skills and right personality fit – can be incredibly challenging in today’s job market. Here at hireVouch we can help you acquire the highest calibre candidates through the relationships we have formed over more than a decade. Our approach is an ethical one. Rather than use the often-employed aggressive methods typical of the recruitment industry, our focus is placed largely on referral-based networking. Getting it right really matters to us. Let us leverage our network of talent that has already been vouched for by leading professionals in the industry to help your business grow. Services Offered Contingency and Retained Search Here at hireVouch we focus on sourcing best-in-class candidates for rewarding positions in Canada and the US. We have extensive expertise in Contingency, Retained and Temporary placement, primarily within the IT sector. On-Site Search Assistance We have a trusted network of HR and search professionals who can provide on-site search services to help fulfill immediate needs as well as help train internal staff in finding the highest quality talent Company Marketing Strategy We know how competitive the job market can truly be and how important it is to have a strategy to attract talent. At hireVouch we have extensive expertise in helping companies better market themselves. We can provide the tools and knowledge that will assist you in making your business a highly attractive place to work. Developing a company marketing strategy is key to hiring the talent you need to grow.
- LinkedIn followers
- 68,412
- People associated on LinkedIn
- 7
- Reported office locations
- 215 Spadina Avenue, 4th Floor, Toronto, Ontario M5T 2C7, CA
- Other recorded names
- hireVouch
- Profile identifies a recruitment agency
- Yes
Our Edge Hiring and retaining skilled talent is paramount for your company’s success. Finding the right people – who have the right skills and right personality fit – can be incredibly challenging in today’s job market. Here at hireVouch we can help you acquire the highest calibre candidates through the relationships we have formed over more than a decade. Our approach is an ethical one. Rather than use the…
| Field | Value |
|---|---|
| Industry | Staffing and Recruiting |
| Company size | 2-10 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Privately Held |
| Year founded | 2016 |
| Open jobs on Jobsy | 175 |
| View page |
Description
Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.
About Us:
We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.
We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.
About the Role:
As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.
What you'll do:
- Own primary product revenue and retention metrics
- Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
- Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
- Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
- Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
- Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.
Requirements
Must-Haves:
- 5-7 years of experience in product marketing
- Proven track record in developing pricing frameworks and monetization strategies
- 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
- Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
- Evidence of effectively communicating strategic insights to executive stakeholders
- Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
- Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
- Excellent written and verbal communication skills for crafting cohesive product messaging
- Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
- Experience setting and monitoring KPIs to evaluate campaign performance
- Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
- Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights
Nice-to-Haves:
- Gaming and/or live operations background
- History of managing real-time player engagement and in-game promotions
- A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
- Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)
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