Posted 2 months ago
Product Marketing Manager
@ AppDirect
Toronto, Ontario
Overview
AppDirect is hiring a Product Marketing Manager to own the full go-to-market strategy for a Business Unit's product launches. The role covers positioning, analyst relations, customer advocacy and expansion programs, and pricing input, working autonomously as the sole product marketing voice for the unit. The posting states a base salary range of $94,000 to $117,000 CAD.
Responsibilities:
- Own go-to-market strategy and launches for a Business Unit's products
- Define and track product marketing success metrics tied to pipeline and revenue
- Shape the product roadmap with the Director of Product Management
- Lead analyst relations and customer advocacy and expansion programs
- Contribute to pricing analysis and packaging recommendations
Requirements summary:
- 3 to 5 years of B2B SaaS product marketing experience
- Competitive analysis and win/loss research experience
- Analyst relations experience, including briefings and research inquiries
- Customer marketing or expansion program experience
- Ability to work autonomously across multiple initiatives
- Product-led growth experience an asset
Tools & skills
Source and dates
Employer career site / ATS feed · greenhouse
- Employer posting date
- 2026-09-10
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-10-29
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 3+ years |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Encouraged to apply | Indigenous peoples, Racialized people, People with disabilities |
Summary and details written by AI from the posting; the employer’s posting is the authority.
AppDirect
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
The only end-to-end platform for succeeding in the digital economy.
Full company description
AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. If you are interested in career opportunities at AppDirect check out our current openings here: https://www.appdirect.com/about/careers#jobOpenings
- LinkedIn followers
- 160,741
- People associated on LinkedIn
- 1,156
- Reported office locations
- 650 California St., 25th Floor, San Francisco, CA 94108, US
- Magarpatta Road, Pune, Maharashtra 411028, IN
- Montreal, CA
- Munich, DE
- Buenos Aires, AR
- Atlanta, US
- Charlotte, US
- Detroit, US
- Raleigh, US
- Business categories
- PaaS
- Apps
- Software
- SaaS
- Cloud Data Services
- Other recorded names
- Opportunities with AppDirect's Advisor Partners (Recruitment as a Service)
- AppDirect
- Specialties
- Cloud service marketplace and management platform
- Cloud service and application distribution
- Digital Economy
- End-to-End cloud commerce platform
- and Subscription Commerce
- Profile identifies a recruitment agency
- No
- Reported total investment
- 574,502,250
Currency and observation date were not supplied; this is not a current valuation or a funding round.
AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. If you are interested in career…
| Field | Value |
|---|---|
| Industry | IT Services and IT Consulting |
| Company size | 501-1,000 employees |
| Headquarters | San Francisco, CA |
| Organization type | Privately Held |
| Year founded | 2009 |
| Specialties | Cloud service marketplace and management platformCloud service and application distributionDigital Economy End-to-End cloud commerce platform and Subscription Commerce |
| Open jobs on Jobsy | 32 |
| View page |
About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About You
You are a product marketer who has moved beyond execution and is ready to own a product line end to end. For this role, you will be the sole product marketing voice for the Business Unit. You need to be comfortable setting your own priorities and driving work forward without day-to-day direction. You translate competitive intelligence, win/loss data, and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You understand how analyst relations work and you know how to work with customers to build advocacy and expansion-stage marketing programs. You are equally at home writing a sharp positioning narrative and reviewing pipeline data to assess whether your launches are working. Working alongside two other product marketing managers and a director of product management, you contribute the Business Unit perspective to cross-functional planning discussions and make sure sales, customer success, and marketing leaders feel aligned on priorities.
What you'll do and how you'll have an impact
- Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution.
- Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them.
- Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
- Build and execute Business Unit's customer marketing strategy, with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform.
- Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.
- Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap.
- Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions.
What we're looking for
- 3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
- Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions.
- Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
- Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
- Ability to work autonomously across multiple initiatives—this matters because you will be the primary product marketing owner for a Business Units and will set your own agenda without close oversight.
- Clear, structured communication skills across written and verbal formats—this matters because you will regularly present positioning and strategy to sales leadership, product management, and executive stakeholders.
- Experience with product-led growth (PLG) strategies is an asset, not a requirement.
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice
At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting [email protected].
L'échelle salariale indiquée ci-dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d'être modifiée.
Le salaire de base ou la rémunération cible (OTE) ne constitue qu'une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d'avantages sociaux. Fourchette
Échelle salariale
$94,000—$117,000 CAD
Journal
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