Posted 9 days ago
Retail Media Manager
@ fgf brands
Toronto, Ontario
Overview
FGF Brands is hiring a Retail Media Manager to lead commerce media across major US and Canadian retailers and networks. The role owns the commerce media budget, measurement framework (CPA, household penetration, incrementality) and retailer negotiations, and requires 5+ years of CPG experience. The posting states a hybrid arrangement with 3 office days per week at the Head Office and about 15% travel within Canada and the US.
Responsibilities:
- Set long-term commerce media vision across major retailers and networks
- Build annual and quarterly media strategies tied to brand goals
- Own and reallocate the commerce media budget based on CPA and household growth
- Negotiate with retail media networks and build joint business plans
- Design and run incrementality tests and measure results for senior leaders
Requirements summary:
- 5+ years of CPG experience, ideally as Brand or eCommerce Sales Manager
- Working knowledge of retail media networks such as Walmart Connect and Instacart Ads
- Fluency with CPA, HHP and incrementality measurement
- Experience leading agencies and external partners
- Degree in Marketing, Business or related field, or equivalent experience
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · icims
- Employer posting date
- 2026-10-29
- First seen by our source
- 2026-10-29
- Source record updated
- 2026-10-29
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 5+ years |
| Travel | air: moderate · ground: moderate |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required) |
| Fields of study | Marketing, Business |
| Perks mentioned | Flexible hours, Retirement plan, Tuition support, Employee discount, Paid training |
Summary and details written by AI from the posting; the employer’s posting is the authority.
fgf brands
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Full company description
We make disruption delicious. We’re not just a bakery — we’re a technology company that bakes We’re redefining what a bakery can be. Our Innovation Campuses in Canada and USA are constantly engineering new sustainable ways to bring the cleanest possible ingredients back to global-scale food — and we won’t stop until the whole world is eating great food. We bring life to North America’s most trusted brands like ACE Bakery and Stonefire. Our products include butter croissants, delicious naan, muffins, sliced cakes, donuts, and artisan breads like baguettes, buns, bagels and more! To become the world’s greatest baker, you need to have the world’s greatest people – our passion is baked in. This work matters. It’s why we attract the best minds out there with rewarding, cutting-edge careers that are making the world a better place to eat.
- LinkedIn followers
- 47,423
- People associated on LinkedIn
- 2,165
- Reported office locations
- 1295 Ormont Dr, Toronto, Ontario M9L 2W6, CA
- Business categories
- Snack Food
- Food and Beverage
- Food Processing
- Other recorded names
- fgf brands
- FGF Brands
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
We make disruption delicious. We’re not just a bakery — we’re a technology company that bakes We’re redefining what a bakery can be. Our Innovation Campuses in Canada and USA are constantly engineering new sustainable ways to bring the cleanest possible ingredients back to global-scale food — and we won’t stop until the whole world is eating great food. We bring life to North America’s most trusted brands like ACE…
| Field | Value |
|---|---|
| Industry | Food and Beverage Manufacturing |
| Company size | 1,001-5,000 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Privately Held |
| Open jobs on Jobsy | 34 |
| View page |
Job Description
Summary
FGF Brands is searching for an experienced Retail Media Manager to join our dynamic team!
Media is changing fast. Retailers now hold some of the richest shopper data in the market, and the brands that win will treat commerce media as a growth engine. We’re looking for a Media Manager to help build that engine for our portfolio.
In this role, you’ll lead commerce media across our key retailers in the US and Canada and help shape how our brands reach households across paid channels. You’ll work closely with our creative agency partner and our Sales, Brand and Shopper Marketing teams to improve media efficiency, grow household reach and demonstrate the impact of our investment on sales.
This role will focus on commerce media, with the opportunity to help shape a broader media strategy as our business evolves.
What FGF Offers
- FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
- Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
- RRSP program
- Tuition reimbursement
- Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.
Primary Responsibilities
- Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks, tied directly to household penetration and brand growth goals.
- Build annual and quarterly media strategies that connect brand objectives with customer plans. Decide where the portfolio should play, and where it shouldn't.
- Shape the broader media roadmap with leadership, including how media is planned, bought and measured at FGF as the role expands.
- Bring a sharp point of view on where retail media, AI and new networks are heading, then act on it before our competitors do.
- Own the commerce media budget. Move dollars toward the tactics that lower CPA and recruit new households, and pull them from the ones that don't.
- Lead strategic conversations with retail media networks. Negotiate terms, challenge proposals that can't show incremental return, and build joint business plans that grow the category.
- Partner closely with our creative and media agency partners so creative, brand media and commerce media work as one plan.
- Align with Sales, Brand and Shopper Marketing so shoppers see one consistent story from first impression to checkout.
- Own the media measurement framework, built on CPA, household penetration (HHP) and incrementality. Retire the vanity metrics.
- Design and run incrementality tests, including holdouts, lift studies and new-to-brand analysis, to prove which dollars actually grow the business.
- Turn results into clear recommendations for senior leaders, and reallocate fast when the data says so.
- Raise the bar on media thinking across the team and the wider business.
Required Experience
- 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
- A commercial mindset. You understand P&Ls, trade and how media drives sales and household growth, not just clicks.
- Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance and Instacart Ads. Hands-on campaign experience is a plus.
- Fluency with CPA, HHP and incrementality, or a real appetite to master them quickly.
- Experience leading agencies or external partners and holding them accountable to business outcomes.
- You can turn data into a clear point of view and defend it with senior stakeholders and retail partners.
- Degree in Marketing, Business or a related field, or equivalent experience.
- Some travel required (15%) within Canada and the USA.
- Role requires 3 days per week on-site at our Head Office.
What is the recipe for a great career at FGF?Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.
In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.
FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.
FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.
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