Sales Manager

The Sales Manager will lead a team of outside selling professionals responsible for managing and growing customer relationships, driving revenue growth, customer retention, and pipeline development through high-impact, consultative field selling. This leader will build, coach, and develop a high-performing sales organization that delivers consistent, value-driven experience to customers at every stage of the buying journey. The role is responsible for executing the field sales strategy and aligning territory coverage to maximize seller productivity and customer engagement.

This role requires a strong operational and data-driven mindset, leveraging CRM analytics, activity metrics, and pipeline insights to coach the team and continuously refine the sales playbook. By staying close to customer trends and seller performance, the Sales Manager will play a pivotal role in scaling the field sales organization and positioning the company for long-term, profitable growth.

Responsibilities:

• Lead, coach, and develop a team of outside sales representatives, fostering a culture of accountability, urgency, and customer focus. Assess and develop talent against established sales and leadership competency models.
• Execute defined sales strategy and align team structure, territory coverage, and account assignments to maximize coverage of key customer verticals and revenue opportunities
• Drive daily sales execution by setting clear activity, pipeline, and revenue expectations, conducting regular one-on-ones, call coaching, and team huddles to maintain performance and momentum.
• Establish key performance metrics and sales targets for the sales team, ensuring rigorous tracking, reporting, and continuous improvement against quota, activity, and pipeline goals.
• Strengthen customer relationships and expand wallet share through a consultative, value-driven sales approach.
• Champion a data-driven sales culture, leveraging CRM, generative AI, Power BI, and L&D platforms to coach the team, drive adoption of productivity-enhancing tools, and translate analytics into actionable performance improvements.

Qualifications:

Education & Experience:

• Bachelor’s degree in business, sales, marketing, or a related field.
• 7+ years of sales experience, including 3+ years leading a business development or account management team.
• Experience in B2B distribution, manufacturing, or a similar complex sales environment preferred.
• Proficiency in CRM platforms, sales engagement tools, data analytics, and sales enablement technologies.

Skills & Competencies:

• Proven track record of leading a high-performance sales team to consistently meet or exceed revenue, pipeline, and activity targets.
• Strong people leadership skills with the ability to hire, coach, and develop sellers at varying experience levels.
• Operational mindset with the ability to design cadences, playbooks, and territory models that drive predictable results.
• Strong analytical skills, with the ability to translate CRM and pipeline data into clear coaching priorities and business decisions.
• Outstanding communication, collaboration, and influencing skills across sales, marketing, and operations functions.
• Customer-centric mindset with a focus on delivering value-driven, segment-appropriate solutions.
• Ability to work in a fast-paced, results-driven environment with multiple priorities and competing stakeholders.

Performance Metrics:

• Revenue and Profitability Growth: Achieve annual and quarterly revenue and margin targets.
• Sales Effectiveness: Improve sales productivity as measured by activity levels, conversion rates, win rates, deal cycle times, and quota attainment.
• Pipeline Health: Maintain a qualified, well-covered pipeline with healthy stage progression and accurate forecasting across segments.
• Customer Engagement and Retention: Enhance customer satisfaction, retention, and wallet share through improved sales processes and account management.
• Team Development: Improve team performance, ramp time, and retention through structured coaching, training, and career development initiatives.

Bunzl Canada Inc. (bunzlcanada.ca) provides the food and retail packaging, cleaning and hygiene products and equipment, safety and industrial supplies which keep over 58,000 Canadian businesses running optimally, every day. We bring our customers the advantage of global sourcing, product innovation and national scale combined with responsive local service and deep category expertise. Bunzl Canada is a certified Great Place to Work^®. We are committed to creating an inclusive, equitable and positive working environment for all employees so that they experience a strong sense of belonging, while developing individually and professionally. Bunzl Canada is an operating company of Bunzl plc (BNZL.L), a FTSE100 company listed on the London Stock Exchange. With 27,000 employees in over 30 countries, our global presence spans the Americas, Europe, Asia Pacific, and the UK and Ireland. At Bunzl, you’ll find Unlimited Potential… Your Career - - Our Future!

Bunzl Canada has a tradition of commitment to equal employment opportunity. It is our established policy to attract and retain the best qualified people without regard to race, colour, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.