Senior Analyst, Ecommerce & Digital

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Senior Analyst, Ecommerce & Digital Analytics

About the Role

TSC, the retail arm of Rogers, is one of Canada's top 10 eCommerce retailers, with a loyal customer base that shops with us across multiple channels. Our assortment covers fashion, jewellery, beauty, home and electronics, so every day brings new data and new questions to answer.

Reporting to the Director of Planning, Digital Product & Analytics, you'll be at the centre of how we make decisions as our eCommerce & Digital Analytics analyst. You'll work with Planning, Buying and Marketing to understand what drives performance and turn insights into action. Our teams move fast, so your recommendations won't sit in a deck: you'll see them put into practice quickly and measure the results.

What you’ll do:

• Partner with Planning, Buying, Marketing and Digital teams to deliver analysis that drives sales, margin and customer growth.
• Diagnose the root causes of changes in digital metrics such as traffic, conversion rate, average order value, cart abandonment and returns.
• Translate customer behaviour, search trends and product performance data into purchasing opportunities, assortment gaps and brand recommendations.
• Analyze shipping costs, delivery times, free-shipping thresholds and fulfillment performance to find ways to reduce costs and improve the customer experience.
• Measure and report on marketing channel performance, including paid search, shopping, paid social, email, affiliate and organic, with a focus on ROAS, attribution and incrementality.
• Recommend how to allocate marketing budget based on channel performance and return on investment.
• Build and maintain dashboards, scorecards and recurring reports that give stakeholders a clear view of eCommerce performance.
• Present findings and recommendations to stakeholders at all levels, including senior leadership.

What you’ll bring:

• 2-5 years of experience in Business Analytics, eCommerce, digital analytics or a related technology role
• Proficient user experience with SQL and relational databases, experience building dashboards in tools such as PowerBI
• Undergraduate university degree
• Strong analytical mindset with the ability to transform large, complex datasets into clear business insights and recommendations.
• Strong understanding of retail KPIs including inventory productivity, customer behavior, conversion, traffic, and assortment performance
• Experience in retail, ecommerce, omnichannel, or consumer-focused environments is strongly preferred
• Experience developing reporting frameworks, dashboards, scorecards, and executive-level business reviews

What's in it for you:

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Discounts:
  • Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
  • Company matching contributions to charities you support
• Growth & Development Opportunities:
  • Self-driven career development programs (E.g. MyPath program)
• Rogers First:
  • Priority in applying to internal roles of interest
• Wellness Programs:
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
  • Our commitment to the environment and diversity:
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with
    Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

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To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full Time
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON
Travel Requirements: None
Background Check(s) Required: Canadian Criminal Record Check
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 344788

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.