Posted 17 days ago
Senior Performance Marketing Specialist
@ Valnet Inc.
Montréal, Quebec
Overview
Valnet Inc. is hiring a Senior Performance Marketing Specialist for a full-time, onsite role in Montreal. The role runs paid acquisition campaigns end to end, including lead generation for travel insurance products. The posting offers a competitive compensation plan with a bonus structure and a full health insurance plan.
Responsibilities:
- Manage and optimize paid acquisition campaigns on Meta Ads and other platforms
- Own the full funnel from traffic and targeting to landing pages and conversion
- Develop lead generation campaigns for travel insurance and travel products
- Monitor budgets and metrics such as cost per lead, conversion rate and ROAS
- Manage conversion tracking and analyze data in GA4, Looker Studio and spreadsheets
Requirements summary:
- 4+ years in performance marketing, paid media or growth marketing
- Full-funnel independent management and lead generation experience
- Hands-on Meta Ads and ChatGPT experience
- Google Ads and Microsoft Advertising experience is an asset
- Experience in travel, insurance, finance or lead generation is an asset
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · jazzhr
- Employer posting date
- 2026-10-21
- First seen by our source
- 2026-10-22
- Source record updated
- 2026-10-22
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 4+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Performance bonus, Wellness, Free or discounted meals |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Valnet Inc.
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Full company description
Valnet Inc., the leading publishing and media investment company, owns and operates over 27 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel. Specializing in acquiring, operating and growing properties that are mission-critical in their respective environments, Valnet is at the forefront of media investment. Valnet Inc. est une entreprise mondiale de publication numérique et d’investissement dans les médias qui possède et exploite plus de 25 marques réputées dans des marchés verticaux, notamment dans les domaines du divertissement, du sport, des technologies, de l’automobile, des jeux vidéo, des styles de vie et des voyages. Spécialisée dans l'acquisition, l'exploitation et la croissance de propriétés essentielles dans leurs environnements respectifs, Valnet est à l'avant-garde de l'investissement dans les médias.
- LinkedIn followers
- 87,099
- People associated on LinkedIn
- 1,194
- Reported office locations
- 7405 Transcanadienne, Suite 100, Montreal, Quebec H4T 1Z2, CA
- Business categories
- Media and Entertainment
- Digital Marketing
- Publishing
- Marketing
- Internet
- Digital Media
- Advertising
- Other recorded names
- Valnet Tech Sites
- Valnet Inc.
- Valnet Freelance
- Valnet
- Specialties
- Web Development
- Online Marketing
- Online Advertising
- Web Investment
- Content Creation
- Digital Publishing
- and Online Media
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Valnet Inc., the leading publishing and media investment company, owns and operates over 27 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel. Specializing in acquiring, operating and growing properties that are mission-critical in their respective environments, Valnet is at the forefront of media investment. Valnet Inc. est une…
| Field | Value |
|---|---|
| Industry | Internet Publishing |
| Company size | 51-200 employees |
| Headquarters | Montreal, Quebec |
| Organization type | Privately Held |
| Specialties | Web DevelopmentOnline MarketingOnline AdvertisingWeb InvestmentContent CreationDigital Publishingand Online Media |
| Open jobs on Jobsy | 38 |
| View page |
Location: Onsite - Montreal
Valnet is looking for a Senior Performance Marketing Specialist to drive growth across our Auto or Gaming portfolio. In this hands-on role, you'll manage paid acquisition campaigns end to end, from launching and optimizing ads to improving conversions and generating qualified leads for products such as travel insurance.
You'll have the opportunity to test new strategies, identify growth opportunities, and make a direct impact on performance.
Responsibilities
- Manage and optimize paid acquisition campaigns across Meta Ads (Facebook and Instagram), with exposure to other platforms as needed.
- Own the full marketing funnel, from traffic acquisition and audience targeting to landing pages, lead generation, and conversion optimization.
- Develop and optimize lead generation campaigns for the Travel portfolio, including travel insurance and other travel-related products.
- Monitor campaign budgets and performance metrics, including cost per lead, conversion rates, and return on ad spend, to identify growth opportunities.
- Test and optimize ad copy, creative assets, targeting, bidding strategies, and landing pages to improve campaign performance.
- Manage conversion tracking and analyze campaign data using tools such as GA4, Looker Studio, and spreadsheets to improve attribution and lead quality.
- Collaborate with content, SEO, and development teams to improve landing pages, lead capture forms, and conversion performance.
Requirements
- 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition.
- Proven experience independently managing the full marketing funnel, from campaign execution to lead generation and conversion optimization.
- Hands-on experience with Meta Ads (Facebook and Instagram) and ChatGPT; experience with Google Ads and Microsoft Advertising (Bing) is an asset.
- Strong understanding of performance metrics, including cost per lead, conversion rates, customer acquisition cost, and return on ad spend.
- Experience with conversion tracking, attribution, and analytics tools such as GA4, Looker Studio, and spreadsheets.
- Experience testing and optimizing ad copy, targeting, bidding strategies, and landing pages.
- Analytical, proactive, and comfortable taking ownership of campaign performance.
- Experience in travel, insurance, finance, or other lead generation-focused industries is an asset. Knowledge of SEO and content strategy is a plus.
Benefits:
- Full health insurance plan (including medical, dental, and vision).
- Daily on-site snacks & coffee.
- Fitness subscription reimbursement program.
- Competitive compensation plan and bonus structure.
Who we are:
Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!
Journal
Only you can see this. Kept on this device, and in your account when you sign in.