Posted 9 months ago
Performance Marketing Specialist
@ Clever Digital Marketing
Remote in Canada
Overview
Clever Digital Marketing is hiring a Performance Marketing Specialist to launch and manage Meta and paid social campaigns for home improvement clients. The role owns account strategy and KPIs on $150,000 to $300,000 of monthly ad spend, with a fully remote arrangement and an optional Vaughan office. Employment is full time with comprehensive group benefits and 15 days of PTO.
Pay:
$65,000–$75,000 a year
Responsibilities:
- Launch and manage Facebook, Instagram and paid social campaigns
- Optimize ad performance and scale successful campaigns
- Analyze campaign data and make budget and targeting decisions
- Write ad copy, video scripts and landing page copy
- Manage $150,000 to $300,000 monthly Meta and TikTok spend
Requirements summary:
- 2+ years managing Facebook performance campaigns for lead gen or e-commerce
- 1+ year in direct response marketing
- Advanced Facebook and Instagram ad platform knowledge
- Experience with creative briefs and video campaign ideation
- Strong analytical and strategic thinking
- Excellent written and verbal communication
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · pinpoint
- Employer posting date
- 2026-02-09
- First seen by our source
- 2026-10-12
- Source record updated
- 2026-10-12
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 2+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Home, Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Home office allowance |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Clever Digital Marketing
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Built to unlock the next stage of growth for home improvement companies.
Full company description
We are a leading performance marketing partner working with growing home improvement companies. In 2021, we identified an industry need for home improvement companies. They lacked a marketing partner they could rely on for both results and integrity. By January 2024, with a track record of generating over $200,000,000 in revenue for our clients, we decided to go all in. We cleared our portfolio of every other industry to focus exclusively on growing home improvement companies.
- LinkedIn followers
- 10,041
- People associated on LinkedIn
- 81
- Reported office locations
- 260 Edgeley Blvd, Vaughan, Ontario L4K 3Y4, CA
- Other recorded names
- Clever Digital Marketing
- Specialties
- lead generation
- Facebook advertising
- Google Advertising
- Paid Social Media
- and consulting
- Profile identifies a recruitment agency
- No
We are a leading performance marketing partner working with growing home improvement companies. In 2021, we identified an industry need for home improvement companies. They lacked a marketing partner they could rely on for both results and integrity. By January 2024, with a track record of generating over $200,000,000 in revenue for our clients, we decided to go all in. We cleared our portfolio of every other…
| Field | Value |
|---|---|
| Industry | Advertising Services |
| Company size | 51-200 employees |
| Headquarters | Vaughan, Ontario |
| Organization type | Privately Held |
| Year founded | 2019 |
| Specialties | lead generationFacebook advertisingGoogle AdvertisingPaid Social Mediaand consulting |
| Open jobs on Jobsy | 11 |
| View page |
Who We Are
Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.
Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.
Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.
Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.
Who We're Looking For
CDM is seeking a dedicated Performance Marketing Specialist with Meta advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts.
As a Performance Marketing Specialist, you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets.
What You'll Do
- Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients, ensuring that all campaigns meet or exceed their KPIs
- Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI
- Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategiesto enhance campaign effectiveness
- Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts
- Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
- Use data-driven insights to make informed decisions on budget allocation and targeting strategies
- Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
- Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend
- Scripting for ad copy, creatives, and different messaging in your advertorials
- Collaborate with our Creative team to improve video ad campaigns
- Collaborate with the CSM team to identify and resolve high-level issues
What You Will Not Do:
- Client Communication
- 30-day client approvals
- Siloed or extremely collaborative work – at CDM, we believe in a fine balance between the two
What We're Looking For
- Minimum 2 years of experience managing performance Facebook campaigns for lead generation or e-commerce accounts
- Minimum 1 year of experience in direct response marketing
- Experience with creative briefs & ideating video campaigns
- Advanced knowledge and practical experience with Facebook and Instagram ad platforms
- Strong analytical and strategic thinking abilities
- Highly organized and detail-oriented with excellent communication skills, both written and verbal
- Highly preferred: Experience in enhancing conversion rate optimization
- Highly preferred: Agency experience
What We Offer
- An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
- Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
- Competitive compensation that reflects your expertise and contributions.
- Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
- 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
- Comprehensive group benefits, including health, dental, and more, to support your well-being.
- A company-provided MacBook and a home office budget to help you create your ideal workspace.
- Merch deliveries to help you get started and feel part of the team.
- A work abroad policy to support you when you need a fresh perspective or a new working environment.
- Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants.
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