Posted 17 days ago
Senior Software Engineer - Ads Manager
@ Instacart
Ontario
Overview
Instacart is hiring a Senior Software Engineer (IC5) for its Ads Manager team to own end-to-end projects that improve advertiser activation, platform health and ad revenue. The work covers scalable backend services and APIs for campaign management and reporting, with some frontend integration. The role is fully remote within Ontario, Alberta, British Columbia or Nova Scotia, with base pay of $168,000 to $177,500 CAD.
Responsibilities:
- Lead projects end to end, from design through launch
- Design, build and operate scalable backend services and APIs
- Partner with product managers and engineers to scope requirements
- Define architectural patterns and write system design documents
- Mentor junior engineers and review code
Requirements summary:
- 5+ years of professional software engineering experience
- Backend services and APIs in Ruby on Rails or Go
- Solid SQL and relational database skills
- Experience designing for scale and reliability
- Self-motivated with strong debugging skills
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · greenhouse
- Employer posting date
- 2026-10-20
- First seen by our source
- 2026-10-20
- Source record updated
- 2026-10-20
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Software development |
| Experience | 5+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Stock or equity |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Instacart
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Add life to cart 🛒
Full company description
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
- LinkedIn followers
- 287,230
- People associated on LinkedIn
- 24,458
- Reported office locations
- Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US
- 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA
- Business categories
- Consumer
- E-Commerce
- Grocery
- Shopping
- Delivery Service
- Other recorded names
- Instacart
- Specialties
- Grocery Delivery and online grocery
- Profile identifies a recruitment agency
- No
- Reported total investment
- 2,919,023,124
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 1,001-5,000 employees |
| Headquarters | San Francisco, CA |
| Organization type | Public Company |
| Specialties | Grocery Delivery and online grocery |
| Open jobs on Jobsy | 33 |
| View page |
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
The Ads Manager team builds the core self-serve platform that brands, agencies, and retailers use to create, manage, and optimize their advertising campaigns on Instacart. We own the services, APIs, and data models behind campaign creation, creative management, and reporting, along with the advertiser-facing experiences built on top of them. Our work serves the advertisers who drive Instacart's main revenue, and there is tremendous room to grow. We are hiring a Senior Software Engineer (IC5) to own high-impact initiatives such as ads web observability and North Star metrics and automated AI review for ads formats.
About the Job
- Lead and deliver projects end to end, from design through launch, that improve advertiser activation, platform health, and ad revenue growth.
- Design, build, and operate scalable, well-tested services and APIs that power campaign management and reporting, reaching into the frontend where needed.
- Partner with product managers and engineers inside and outside Ads Manager to turn ambiguous requirements into well-scoped plans.
- Define key architectural patterns, write and review system design documents, and improve observability and system reliability.
- Mentor junior engineers and raise the bar for code quality through thoughtful code review.
- Contribute to recruiting and improve team processes.
About You
Minimum Qualifications
- 5+ years of professional software engineering experience.
- Strong experience building and operating backend services and APIs in a modern web framework such as Ruby on Rails or Go.
- Solid understanding of relational databases and SQL, including data modeling and query performance.
- Experience designing for scale, reliability, and maintainability across distributed systems.
- Comfortable working across the stack, including integrating with frontend applications.
- Self-starter and self-motivated, able to unblock yourself and drive work forward independently.
- Strong analytical and debugging skills, with a sense of ownership for production systems.
- Clear communicator who collaborates well with engineers, designers, and PMs across multiple teams.
Preferred Qualifications
- Prior work experience in the digital advertising industry or on self-serve platforms.
- Experience designing and versioning public or partner-facing APIs (REST or GraphQL).
- Experience with asynchronous processing and messaging systems such as Kafka or Sidekiq.
- Familiarity with cloud infrastructure and tooling (AWS, Terraform, Datadog or similar).
- Experience with React or TypeScript, and with integrating ML or AI capabilities into products.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
$168,000—$177,500 CAD
Journal
Only you can see this. Kept on this device, and in your account when you sign in.