Posted 3 months ago
Senior Software Engineer II, Marketing Enablement & Technology
@ Instacart
Ontario
Overview
Instacart is hiring a Senior Software Engineer for its Marketing Enablement & Technology team to lead the technical roadmap for Paid MarTech systems, including campaign feeds, audience targeting, event pipelines and QA automation. The role provides technical leadership, drives architectural decisions, mentors engineers up to L5 and partners with senior Product and Marketing leaders. It is fully remote in Ontario, Alberta, British Columbia or Nova Scotia, with base pay of $196,000 to $207,000 CAD.
Responsibilities:
- Drive the team's technical roadmap and architectural decisions
- Enhance developer productivity through processes, tools and abstractions
- Lead team-wide initiatives with senior Product and Marketing leaders
- Champion observability, resilience, cost optimization and security
- Mentor engineers up to L5 and resolve cross-team conflicts
Requirements summary:
- 8 to 12 years of software engineering experience
- Expert-level Python with reusable frameworks
- Experience building scalable, high-throughput systems
- Proven record of improving team productivity and mentoring senior engineers
- Excellent communication and cross-functional influence
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · greenhouse
- Employer posting date
- 2026-08-19
- First seen by our source
- 2026-10-10
- Source record updated
- 2026-10-10
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Software development |
| Experience | 8+ years |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Flexible hours, Stock or equity |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Instacart
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
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Full company description
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
- LinkedIn followers
- 287,230
- People associated on LinkedIn
- 24,458
- Reported office locations
- Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US
- 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA
- Business categories
- Consumer
- E-Commerce
- Grocery
- Shopping
- Delivery Service
- Other recorded names
- Instacart
- Specialties
- Grocery Delivery and online grocery
- Profile identifies a recruitment agency
- No
- Reported total investment
- 2,919,023,124
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 1,001-5,000 employees |
| Headquarters | San Francisco, CA |
| Organization type | Public Company |
| Specialties | Grocery Delivery and online grocery |
| Open jobs on Jobsy | 33 |
| View page |
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation.
We're seeking a Senior Software Engineer to provide technical leadership for the Paid MarTech pod—driving the team's technical roadmap, making key architectural decisions for reusability and scalability, and enhancing team productivity through process evolution and tooling improvements. You'll lead cross-team initiatives, partner directly with senior Product and Marketing leaders on strategic decisions, and serve as a domain expert for marketing technology across the organization.
About the Job
- Drive the team's technical roadmap and architectural decisions, balancing short and long-term investments to build reusable, scalable systems that serve current and future marketing needs.
- Enhance developer productivity by evolving processes, tools, and abstractions that improve team efficiency, system extensibility, and code quality across the codebase.
- Lead team-wide initiatives and propose strategic work on behalf of engineering management, partnering directly with senior Product and Marketing leaders on product design and technical decisions.
- Champion advanced observability, resilience (including chaos engineering and disaster recovery), cost optimization, and security-by-design principles across all team projects.
- Mentor engineers up to L5, act as a force multiplier through well-documented processes, and proactively resolve conflicts that block execution across teams.
About You
Minimum Qualifications
- 8–12 years of software engineering experience with demonstrated expertise leading technical roadmaps and making architectural decisions that impact team-level systems.
- Expert-level proficiency in Python with proven ability to design and implement reusable abstractions, frameworks, and patterns adopted across multiple projects.
- Deep technical knowledge of building scalable, high-throughput systems with comprehensive observability, cost efficiency, and security considerations.
- Demonstrated ability to partner with senior Product and Marketing leaders, significantly influencing product roadmap through identification of strategic technical opportunities.
- Proven track record of enhancing team productivity through process improvements, tooling development, and mentorship of senior engineers.
- Excellent communication and influence skills with ability to drive execution of cross-team and cross-functional initiatives while navigating organizational context and dependencies.
Preferred Qualifications
- Experience defining and establishing infrastructure, tooling, and best practices for AI-assisted development across engineering teams.
- Deep expertise in ad tech platforms and marketing technology ecosystems, recognized as a domain expert within the organization.
- Track record of leading large-scale legacy system modernization efforts and strategically managing technical debt at team level.
- Experience establishing coding standards, architectural patterns, and technical review processes that elevate team quality.
- Demonstrated ability to proactively contribute during crises outside core technical expertise, serving as technical consultant for sub-pillar level initiatives.
- Experience collaborating with external teams on cross-pillar partnerships and acting as point of contact for technical collaboration.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
$196,000—$207,000 CAD
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