Posted 3 days ago
Specialist, Paid Media
@ Reitmans (Canada) Ltée/Ltd
Montréal, Quebec
Overview
Reitmans (Canada) Ltd is hiring a Paid Media Specialist on an 18-month contract for its RCL banners. The role develops and runs integrated paid media plans across display, social, search and affiliate channels, and requires bilingual French and English with at least 2 years of digital media buying experience. The position is hybrid.
Responsibilities:
- Développer des plans média et repérer les opportunités de placement
- Gérer les campagnes Display, Social, SEM et Affiliation
- Diriger les opérations publicitaires et l'optimisation budgétaire
- Analyser la performance des campagnes et proposer des améliorations
Requirements summary:
- Baccalauréat en e-commerce, marketing ou domaine connexe
- 2 ans et plus d'expérience en achat média numérique
- Maîtrise de Google Ads, Meta Business Manager et DSP
- Bilinguisme français et anglais, parlé et écrit
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · smartrecruiters
- Employer posting date
- 2026-11-03
- First seen by our source
- 2026-11-03
- Source record updated
- 2026-11-03
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 2+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English, French |
| Education | Bachelor’s degree (required) |
| Fields of study | E-commerce, Marketing |
| Perks mentioned | Generous paid time off, Tuition support, Performance bonus |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Reitmans (Canada) Ltée/Ltd
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Full company description
Why Reitmans (Canada) Limited At RCL (as we affectionately call ourselves), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores, we are always finding new ways to create memorable experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry. We are proud of our almost one hundred years of history as Canada’s fashion retail icon, and we have a remarkable story to tell. Operating under three flagship brands – Reitmans, PENN. and RW&CO. – we thrive by demonstrating our passion for fashion. Our innovation and drive to constantly raise the bar on customer experience is complemented by our dedicated and talented team – our most important asset. Being RCL is all about caring for our people, working collaboratively and authentically, while inspiring performance. Our values come to life through the passionate people we hire, the charities we support and business relationships we create both in Canada and abroad. Come fashion your new career with us careers.smartrecruiters.com/ReitmansCanadaLteLtd/en
- LinkedIn followers
- 119,817
- People associated on LinkedIn
- 2,683
- Reported office locations
- 250 Sauve West, Montreal, Quebec H3L 1Z2, CA
- Business categories
- E-Commerce
- Fashion
- Retail
- Web Design
- Department, Clothing & Shoe Stores
- Retail and wholesale
- Other recorded names
- Reitmans (Canada) Ltée/Ltd
- RCL - Reitmans Canada Ltd/Ltée
- Specialties
- Retail
- Clothing
- Digital
- and Fashion
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Why Reitmans (Canada) Limited At RCL (as we affectionately call ourselves), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores, we are always finding new ways to create memorable experiences, backed by a strong brand portfolio and powered by the most…
| Field | Value |
|---|---|
| Industry | Retail |
| Company size | 5,001-10,000 employees |
| Headquarters | Montreal, Quebec |
| Organization type | Public Company |
| Specialties | RetailClothingDigitaland Fashion |
| Open jobs on Jobsy | 384 |
| View page |
Company Description
For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.
Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.
We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.
Come raise the bar of Canadian fashion with us.
Job Description
(18-month contract)
The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners.
Key Responsabilities
- Drive the development of media plans, identifying high‑impact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team.
- Execute and manage multi‑channel campaigns — Display, Social, SEM, and Affiliate — across all major media buying platforms (Google Ads, Meta Business Manager, DSPs, Impact, etc.), working closely with interactive strategists.
- Partner with RCL’s marketing and e‑commerce teams to develop and deploy media strategies, including briefs, audience segmentation, creative coordination, tagging, and tracking.
- Lead Ad Operations (Ad Ops) by overseeing campaign setup and trafficking, budget pacing, ongoing optimizations, and performance reporting.
- Analyze campaign performance in real time and post‑campaign, identifying optimization opportunities to achieve KPIs and evaluating overall results while providing insights to shape future strategies.
- Champion innovation and digital excellence internally by staying ahead of industry trends, emerging ad tech, and evolving best practices.
- Fuel RCL’s omnichannel growth by contributing to media advancements in attribution, personalization, audience strategy, and more.
Qualifications
What Sets You Apart
- Bachelor’s degree in E-commerce, Marketing, or a related field.
- 2+ years of hands-on experience in digital media buying.
Technical Competencies
- Proficiency with major media buying platforms: Google Ads, Meta Business Manager, and DSPs.
- Strong knowledge of Paid Search, Display/Programmatic, and Paid Social.
- Practical experience with Google Analytics (an asset).
- Bilingualism (French and English) required, both spoken and written, to collaborate with multiple internal teams and operate tools used in the role.
Core Competencies
- Excellent communication and presentation abilities.
- Ability to simplify and explain complex concepts to diverse stakeholders.
- Strong collaboration skills and comfort working in a fast‑paced environment.
Additional Information
What Sets Us Apart:
- Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- Well-Being First: Access a comprehensive benefits program designed to take care of you.
- Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
- Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
- Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
*Certain conditions apply
Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.
Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.
The use of Artificial Intelligence may be used for candidate screening purposes.
We thank all applicants. Only selected candidates will be contacted.
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