Associate Manager, Membership Marketing

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We're looking for an Associate Manager, Membership Marketing to join our Marketing team on a fixed-term contract expected to end on July 14, 2028. In this role, you'll help drive Membership growth and retention by developing and executing integrated marketing campaigns that strengthen Member engagement, attract new Members, and support BCAA's business goals.

If you're a collaborative marketer who thrives on turning insights into action, enjoys managing multi-channel campaigns, and is energized by delivering measurable results, we'd love to hear from you.

Who You Are

• You are a collaborative and results-oriented marketer who enjoys turning insights into campaigns that drive customer acquisition, engagement, and retention.
• You thrive in a fast-paced environment, managing multiple priorities while delivering high-quality work and meeting deadlines.
• You bring strong analytical and problem-solving skills and enjoy using data to make informed decisions and improve business outcomes.
• You have a passion for creating exceptional customer experiences and continuously look for opportunities to improve processes, campaigns, and results.
• You are a relationship builder who works effectively with cross-functional teams, agency partners, vendors, and stakeholders at all levels.
• You are proactive, detail-oriented, and comfortable taking ownership of projects with minimal supervision.
• You balance strategic thinking with hands-on execution, helping move ideas from concept to implementation.
• You stay current on marketing trends, consumer behaviour, and digital best practices, and use those insights to improve performance.

What You'll Do

• Support the planning, development, and execution of Membership marketing initiatives and campaigns focused on Member acquisition and retention.
• Contribute to and lead key marketing programs from concept through execution, including digital campaigns, incentive programs, contests, and promotional initiatives.
• Develop engaging Membership-related content across multiple channels and touchpoints.
• Manage online marketing activities including search engine marketing (SEM), digital display advertising, content marketing, and other performance-driven tactics.
• Partner with internal teams, agencies, and vendors to coordinate content development, campaign deployment, optimization, and reporting.
• Help shape go-to-market strategies and campaign plans that deliver against Membership growth and retention targets.
• Support the development of annual marketing plans, forecasts, budgets, and performance reporting.
• Monitor, analyze, and report on campaign performance, identifying opportunities to improve results and Member experience.
• Track key business metrics such as Membership growth, revenue, new Membership sales, and retention rates, providing actionable recommendations.
• Support financial administration activities including budget tracking, invoicing, and accrual management.
• Build strong partnerships with stakeholders across Marketing, Sales, Operations, Finance, and external vendors.
• Monitor consumer, competitive, and industry trends and apply insights to enhance marketing effectiveness.
• Collaborate with CAA club partners across the federation to share best practices and identify opportunities for innovation.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 3-5 years of progressive marketing experience, ideally in consumer, loyalty, membership, subscription, or customer-focused environments.
• Experience planning and executing integrated marketing campaigns across digital and traditional channels.
• Strong knowledge of digital marketing, including SEM, paid media, content marketing, and campaign performance measurement.
• Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities and deadlines.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
• Experience managing external agencies, vendors, and cross-functional stakeholder relationships.
• Sound business acumen and a results-oriented mindset focused on driving measurable outcomes.
• Strong communication and relationship-building skills, with the ability to influence and collaborate across teams.
• High attention to detail, strong organizational skills, and a proactive approach to identifying opportunities for improvement.
• Passion for customer experience and creating effective, member-focused marketing programs.

The hourly range for this position is $38.96 to $48.70 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 9%, with the opportunity to earn up to 15%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [email protected].