Manager, Campaign Designer

Requisition ID: 277738

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Manager, Campaign Design & Execution

The successful candidate will be part of a dynamic, innovative team that supports the Campaign Design and Execution functions within Scotiabank’s Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, and engagement strategies across our customer base.

What will you do in this role?

• Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey
• Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
• Document and implement business requirements to deliver key customer interactions across multiple channels
• Analyze and synthesize data around campaign sizing, presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
• Act as liaison between analytics, technology, quality assurance, business stakeholders and channel partners
• Provide subject matter expertise on customer contact and support data validation activities
• Support production incident investigations and inquiries through our department help desk email

Do you have the skills that will enable you to succeed?

• Experience working with multiple business partners and delivery timelines
• Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
• Certified with Pega Decisioning Consultant (PCDC) an asset
• Experience with targeted leads/campaign execution and segmentation an asset
• Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
• Experience with relational databases and SQL skills (SAS, SQL Server, DB2, MySQL, Google Cloud Platform, etc.)

• Demonstrated experience developing and delivering marketing communications in a multi-channel marketing environment an asset
• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
• 5-7 years of related experience needed, preferably within a banking or retail industry

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.