Marketing Manager

As the Marketing Manager, you will lead the development, execution, and optimization of the company’s marketing strategy to drive brand awareness, lead generation, customer engagement, and business growth. You will oversee integrated marketing campaigns, digital platforms, CRM strategy, content development, events, and external marketing partnerships while ensuring alignment with organizational goals and revenue objectives.

You will work closely with senior leadership, sales, operations, and external partners to establish strategic marketing priorities and deliver measurable results. This role balances strategic leadership with hands-on execution, with approximately 60-70% focused on strategy, planning, leadership, and analytics, and 30-40% dedicated to tactical execution and campaign management.

Location

This permanent, full-time role is in-office in Edmonton.

Key Responsibilities

Professional Conduct & Leadership

• Demonstrate professionalism and uphold company values, policies, and procedures in all marketing activities.
• Lead by example, fostering collaboration, accountability, and continuous improvement within marketing initiatives.
• Act as a trusted advisor to leadership on marketing trends, opportunities, and business growth strategies.

Marketing Strategy & Planning

• Develop and execute annual marketing plans aligned with business objectives, revenue targets, and growth initiatives.
• Identify target audiences, market opportunities, and competitive positioning to strengthen brand awareness and market share.
• Establish marketing goals, KPIs, budgets, and measurement frameworks to evaluate performance and ROI.
• Recommend new marketing channels, technologies, and tactics to support business growth.

Brand Management & Creative Direction

• Provide strategic leadership for brand positioning, messaging, and visual identity across all marketing channels.
• Collaborate with leadership to develop compelling value propositions and messaging strategies.
• Oversee content development to ensure consistency, quality, and alignment with brand standards.
• Guide creative direction for campaigns, collateral, digital assets, and promotional materials.

Campaign Management

• Lead the development and execution of integrated marketing campaigns across digital, email, social media, print, events, and other channels.
• Ensure campaigns are delivered on time, within budget, and achieve defined objectives.
• Monitor campaign effectiveness and make data-driven adjustments to improve engagement, lead generation, and conversion rates.

CRM & Marketing Automation

• Own the strategy and optimization of HubSpot CRM and marketing automation processes.
• Develop lead nurturing programs, automated workflows, segmentation strategies, and reporting dashboards.
• Ensure CRM data quality, accuracy, and effective alignment between marketing and sales teams.
• Establish reporting frameworks that improve lead management and marketing attribution.

Website & Digital Marketing

• Oversee the company website, ensuring content accuracy, user experience, SEO performance, and lead generation effectiveness.
• Drive digital marketing initiatives, including SEO, social media, email marketing, paid advertising, and content marketing.
• Monitor website analytics and user behavior to identify improvement opportunities.

Vendor & Agency Management

• Manage relationships with marketing agencies, designers, printers, media partners, and external vendors.
• Oversee project scopes, timelines, budgets, and deliverables to ensure quality and effectiveness.
• Negotiate contracts and manage marketing expenditures responsibly.

Event Marketing & Industry Presence

• Develop and manage marketing plans for tradeshows, dealer events, customer engagement initiatives, and other industry events.
• Ensure all promotional materials, logistics, sponsorships, and branding activities are executed effectively.
• Evaluate event performance and return on investment.

Reporting & Analytics

• Establish and maintain marketing performance dashboards and reporting systems.
• Analyze campaign, website, CRM, and lead generation metrics to identify trends and opportunities.
• Present regular performance reports and recommendations to leadership.
• Track and report on marketing ROI and business impact.

Cross-Functional Collaboration

• Partner closely with sales, operations, product teams, and leadership to align marketing activities with business priorities.
• Support sales enablement initiatives through the creation of presentations, collateral, and customer-facing resources.
• Facilitate communication across departments to ensure successful execution of strategic initiatives.

Market Research & Competitive Intelligence

• Lead market research efforts to identify customer needs, industry trends, emerging opportunities, and competitor activities.
• Translate market insights into actionable recommendations for sales, marketing, and business development strategies.
• Continuously evaluate market conditions to support informed decision-making and strategic planning.

What You’ll Bring

• Degree or Diploma in Marketing, Communications, Business, or a related field from an accredited college or university.
• 5-8 years of progressive B2B marketing experience, including experience developing and leading integrated marketing programs.
• Proven experience managing CRM systems and marketing automation platforms, preferably HubSpot.
• Strong understanding of digital marketing, content strategy, lead generation, SEO, email marketing, and social media marketing.
• Experience managing agencies, vendors, and external marketing partners.
• Demonstrated ability to analyze marketing performance metrics and provide strategic recommendations.
• Exceptional communication, presentation, and stakeholder management skills.
• Strong project management, budgeting, and organizational abilities.
• Ability to balance strategic planning with tactical execution in a fast-paced environment.
• Leadership experience, including mentoring, coaching, or managing team members, is considered an asset.

Why Join WD Co-Auto

• Competitive Pay: an annual base salary depending on level of experience.
• Amazing Benefits: Company laptop, Dental, extended health care, life insurance, paid time off, and access to an Employee Purchase Program

About WD Co-Auto

WD Co-Auto is dedicated to helping automotive dealerships across Canada succeed, and we want you to be part of our journey. Start your career in a role where your potential matters and every day is an opportunity to make an impact.