Marketing Manager

MARKETING MANAGER

This role is based both out of our downtown Calgary Office and up to three days on-site at the Pomeroy Kananaskis Mountain Lodge.

Reports to: Director of Sales & Marketing

Experience the Pomeroy Kananaskis Mountain Lodge here:https://vimeo.com/261927699

Start a new Adventure while working for an Autograph by Marriott resort located in the heart of the iconic Canadian Rockies! The Kananaskis Mountain Lodge is surrounded by untouched beauty and rugged mountain peaks, offering a once-in-a-lifetime opportunity for those seeking a culture that offers a work-hard, play-hard mantra, an empowering workplace, industry-best perks and benefits, and amazing development opportunities for those looking to grow a career. Join the Marriott family today!

The Role:

As a Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role involves managing budgets, and marketing campaigns across multiple channels, including digital, social media, website, email, events and traditional marketing. The ideal candidate will have strong leadership skills, a deep understanding of market trends and audience segments and can analyze campaign performance to optimize results. They will collaborate with cross-functional teams and create strong partnerships with tourism organizations to align marketing efforts with overall business goals and ensure a consistent brand message.

Success in this role requires a combination of strategic thinking, strong project management, creative execution, commercial awareness, leadership skills, and the ability to build productive relationships across the resort and with external partners.

Job Responsibilities:

Reporting to the Director of Sales & Marketing, you will be responsible for:

• Strategy: Works with senior management and external agencies to develop and execute marketing strategies for the resort including paid advertising, website, social media, email, sponsorships, event promotions, departmental collateral and sales support.
• Content Management: Oversees the content strategy and creation process, ensuring high-quality and engaging assets (photos, video, blogs, sales tools, F&B marketing materials, etc.) are aligned with our brand values and meet the needs of the business.
• Social Media Strategy & Management: Oversees the overall social media strategy, managing the growth of the resort’s presence on various social media platforms and supports the curation and creation of engaging content tailored to each platform.
• Public Relations: Manages public relations efforts to enhance the resort’s brand image and collaborates with resort operations and brand team to plan and execute PR strategies. Supports the hosting of media and influencers to tailor digital content and marketing initiatives.
• Campaign Management & Reporting: Monitors and reports on the performance of online campaigns and initiatives. Utilize analytics tools to derive insights and guide strategy adjustments.
• Website Management: Oversees the resort’s website, ensuring optimal performance and user experience. Works with agencies to implement SEO and AI best practices to enhance visibility and traffic.
• Relationship Management: Fosters strong relationships with external agencies and tourism organizations to support the development and execution of innovative digital marketing campaigns.
• Cross-Departmental Collaboration: Works closely with all resort departments to ensure alignment of digital marketing efforts with overall business goals.
• Budget Management: Manages the annual marketing budget, tracking spending against projections and optimizing investment in marketing initiatives to achieve strategic business objectives.
• Leadership Skills: Directly supervise and provide training, direction, and ongoing coaching to the Marketing Coordinator, who reports directly to the Marketing Manager, while establishing clear priorities, expectations, workflows, and deadlines.

Employment Experience and Educational Requirements:

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related major.
• 4+ years' experience in a marketing role. Hotel and/or Agency experience is an asset.
• Demonstrated success in executing digital marketing strategies and campaigns, preferably in the hospitality or tourism industry.
• Strong understanding of content management systems, SEO, AI optimization, social media, and digital analytics.
• Content creation skills, including photography, video editing, copywriting, light graphic design and canva.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication and presentation skills, including copywriting/editing.
• Experience with event management, working with PR and creative agencies

Working Conditions

Due to the 365-day, a year operation of the Resort, the Marketing Manager may be exposed to long shifts that at times include late hours, weekends, and holidays. This position is set in a fast-paced environment with high interaction levels with multiple platforms, software applications, outside partners, employees, and other stakeholders. The Marketing Manager will spend a lot of time multitasking competing priorities, and solving problems.

Amazing Work Perks:

• Personal days: 5 per year after 90 days of continued full-time employment
• Food and Beverage discounts at ALL 6 of our dining outlets
• Growth and development opportunities, both personal and professional
• One meal per day in our employee cafeteria (taxable benefit)
• Discounts on activities offered through our Activities Committee: Skydiving, Yoga, rafting, to name a few
• Health and Wellness benefits (some restrictions may apply)
• Vacation is accrued starting on your first day of work at a rate of 6% of your earnings
• Marriott Destinations membership providing you with discounted room rates and food and beverage discounts at any of Marriott’s chain of hotels
• Discounted access to our Nordic Spa*
• Discounted Ski Pass and Golf rates*
• Kananaskis Parks Pass

*Season Availability, subject to cut off dates.