Marketing Manager

Be the Spark! Join our passionate team and help us to achieve great things in our community!

The Marketing Manager develops and implements integrated marketing and communications plans and campaigns that support member acquisition, engagement, retention, and program growth within Health & Fitness. The position works closely with Health & Fitness leadership and collaborates with Marketing & Communications, Digital Marketing, Sales, Public Relations, Research, Information Technology, Fundraising, and other internal and external stakeholders to translate business priorities, market insights, and participant data into effective marketing initiatives. The role supports brand consistency and the successful delivery of marketing projects while managing day-to-day budgets, timelines, resources, vendors, and staff.

In this role, you will:

• Lead the development and implementation of integrated marketing, brand, and communications plans that support Health & Fitness priorities and annual objectives.

• Use market research, participant data, analytics, and performance results to identify opportunities, inform marketing decisions, and recommend improvements.

• Identify and recommend marketing-related growth opportunities aligned with YMCA of Greater Toronto priorities and growth plans.

• Develop campaign briefs that align with the YMCA of Greater Toronto’s brand and clearly define objectives, audiences, deliverables, timelines, and budgets.

• Lead the planning, execution, tracking, measurement, and optimization of marketing campaigns, and manage the annual campaign calendar to support alignment with key stakeholders.

• Collaborate with Sales and other internal teams to align marketing plans with member acquisition and conversion objectives and provide marketing guidance and insights.

• Manage marketing projects with internal and external stakeholders from requirements gathering through design, implementation, and post-launch measurement.

• Collaborate with the Digital Marketing team to develop and implement digital marketing initiatives and online campaigns.

• Collaborate with the Digital Production Team and the Brand and Content Lead to develop and implement social media plans and content requirements that support Health & Fitness objectives.

• Support the development of brand standards, guidelines, and policies, and provide guidance to Health & Fitness program leads to promote consistent, high-quality communications and collateral.

• Guide the planning and execution of member and participant communications to support brand consistency and strengthen brand awareness.

• Support the development and implementation of external partnerships and collaborative initiatives that contribute to Health & Fitness marketing objectives.

• Monitor and manage day-to-day annual and program-based marketing budgets and work with the General Manager on budget planning and forecasting.

• Prepare cost-benefit analyses, campaign measurement reports, and other information required to evaluate marketing performance and support decision-making.

• Research, negotiate, onboard, and manage external vendors and agency partners.

• Monitor member and participant expectations, market trends, consumer preferences, and competitor activity to inform marketing plans and campaigns.

• Participate in cross-functional teams and communicate effectively across departments to support coordinated delivery of marketing initiatives.

• Lead and support direct reports through hiring, training, performance feedback, guidance, development, and ongoing coaching while fostering a collaborative team environment.

• Perform other duties as assigned.

You bring:

• Post-secondary education in business, communications, marketing, or a related field, or equivalent experience.

• Minimum 5 years of demonstrated management experience in marketing, communications, strategy, or a related area, preferably within a not-for-profit or service-based environment.

• Experience supervising and developing staff.

• Experience developing and implementing integrated marketing campaigns that support member acquisition, engagement, retention, and growth, including the use of consumer insights, market research, analytics, budgets, vendors, and stakeholder management.

• Sound knowledge of marketing and sales principles and qualitative and quantitative research concepts.

• Knowledge of digital marketing, social media advertising, customer relationship management, analytics, and reporting tools.

• Experience using AI tools to support marketing activities, team efficiency, and data-informed decision-making is considered an asset.

• Demonstrated ability to translate organizational priorities into practical marketing plans, develop business cases, and evaluate the success of new initiatives.

• Ability to provide leadership while taking a hands-on approach to planning and implementing marketing and communications solutions.

• Excellent organizational and project management skills, with the ability to set priorities, manage multiple deliverables, and meet challenging deadlines.

• Demonstrated creative thinking, problem-solving, and ability to innovate.

• Excellent interpersonal, relationship-building, communication, presentation, negotiation, writing, and editing skills, with the ability to establish effective working relationships with members, staff, volunteers, vendors, partners, and other stakeholders.

• Ability to travel to meetings, events, photo shoots, sites, suppliers, and other work-related locations as required.

• Excellent understanding of diversity, inclusion, and equity, including the ability to identify and address barriers, work effectively with diverse stakeholders, and integrate equity into marketing and communications.

What you need to succeed:

• Commitment to the YMCA’s Mission, Vision and Values
• A commitment to uphold strong, safeguarding practices that protect the safety, well-being, inclusion of children, and youth
• YMCA Competencies: Accountable, Relationship-Builder, Improvement-Orientated, Team Player & Leader, Equity and Wellbeing Promoter

Why work for the YMCA?

The YMCA of Greater Toronto is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees reach their full potential and are recognized as a great place to work. We offer meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities. See what you can expect from the YMCA here.

Joining the Y means contributing to over 170 years of providing opportunities for people to shine through programs and services, such as health and fitness, licensed child care, camps, employment and immigrant services, education and training, and services for youth, families, and seniors. Learn more in our 2025–2030 strategic plan, Greater Together, which outlines how we are focused on building communities where people feel healthier and more connected to their neighbours.

The YMCA of Greater Toronto is committed to Diversity, Equity, Inclusion and Belonging. We strive to remove barriers to employment and recognize that diverse staff who reflect the communities we work in enrich the experiences of our participants and our team. As an equal opportunity employer, we invite applications from all qualified candidates including racialized people/people of color, Indigenous Peoples, disabled people/people with disabilities and members of 2SLGBTQIA+ communities.

If we can make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity so we can work with you to accommodate your needs.

In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Within the first four months and every three years thereafter, a Vulnerable Police Records Check is required. Learn more about these checks here.

The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview.

Check out the next steps in our recruitment process and see what others are saying about working at the YMCA.