First seen by our source: 2 hours ago
Marketing Operations Manager
@ MAVAN
Toronto, Ontario
Overview
MAVAN is hiring a Marketing Operations Manager on a full-time contract basis for the Lyft Business marketing team in Toronto. The role owns campaign deployment in marketing systems and leads the migration from Pardot to HubSpot, then runs lead management and lifecycle. Hybrid work from the Toronto office, with pay of CAD $120,000 to $130,000 per year.
Responsibilities:
- Take campaign requests from brief to launch
- Migrate Pardot programs, nurtures, forms and lists to HubSpot
- Manage lead lifecycle, scoring, routing and Salesforce sync
- Build and deploy email nurtures with segmentation and data checks
- Run event marketing operations with sales
Requirements summary:
- 4+ years B2B marketing operations with campaign deployment
- Hands-on HubSpot Marketing Hub experience
- Experience managing leads between marketing automation and Salesforce
- Experience supporting event programs with sales
- Based in or near Toronto, hybrid schedule
- Eligible to work in Canada as an independent contractor
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- Not provided
- First seen by our source
- 2026-11-15
- Source record updated
- 2026-11-15
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 4+ years |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
MAVAN
| Field | Value |
|---|---|
| Open jobs on Jobsy | 1 |
We are looking for a Marketing Operations Manager to join the Lyft Business marketing team in Toronto. This person owns campaign deployment inside our marketing systems, taking requests from brief to launch. Lyft Business is moving from Pardot to HubSpot, and this role will lead the rest of that migration and run lead management and lifecycle once it's live.
We are seeking someone who is hands-on in HubSpot, detail-oriented with data, and works well with sales and demand gen partners. This is a full-time contract role engaged through MAVAN, working hybrid from the Toronto office.
Responsibilities
- Taking campaign requests from brief to launch, including emails, forms, lists, tracking and page handoffs to the web partner.
- Migrating remaining programs, nurtures, forms and lists from Pardot to HubSpot.
- Managing lead lifecycle stages, scoring, routing and Salesforce sync so MQLs reach sales cleanly.
- Building and deploying email nurtures, including list pulls, segmentation and data validation with analytics before every send.
- Replacing manual list pulls with automated HubSpot workflows.
- Keeping tracking clean with UTMs, campaign tags and form tagging so leads can be split by program.
- Running event marketing ops with sales, from registration and lead capture through follow-up.
- Building and updating campaign and funnel reports in HubSpot.
- Documenting SOPs for campaign intake, nurture and event processes.
Qualifications
- 4+ years in B2B marketing operations, with campaign deployment as a core part of the job.
- Hands-on HubSpot Marketing Hub experience: workflows, lists, forms, lifecycle stages and reporting.
- Experience managing leads between a marketing automation platform and Salesforce.
- Comfortable running list pulls, segmentation and data checks before a send.
- Experience supporting event programs in partnership with sales.
- Works independently, manages a request queue and hits launch dates in a fast-paced environment.
- Pardot (Account Engagement) experience, especially a Pardot to HubSpot migration (a plus).
- Familiarity with a CDP such as mParticle and how conversion events reach ad platforms (a plus).
- HubSpot certifications (a plus).
Requirements
- Based in or near Toronto.
- Able to work in the office on a hybrid schedule.
- Eligible to work in Canada as an independent contractor.
Compensation
- CAD $120,000 - 130,000 per year.
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