Marketing Operations Manager

Riva is the trusted partner for enterprise organizations seeking to build stronger client relationships while streamlining operations. Our innovative solutions empower sales advisors to deliver personalized, compliant experiences at scale. With seamless CRM integration, real-time client insights, and advanced data governance—Riva ensures every client interaction counts.

Serving leading global financial services and other data-sensitive industries for over 15 years, we help businesses safeguard their clients, nurture lifelong relationships, and reclaim valuable time. Join the 650+ enterprises worldwide who trust Riva to transform how they engage with their customers.

As we enhance our global expansion efforts and go-to-market strategy, we are looking for a strategic and results-driven Marketing Operations Manager to join our high performing Marketing team.

WHAT YOU WILL BE DOING

Reporting to the VP, Marketing, you will be responsible for championing the marketing technology stack, optimizing campaign operations, and enabling performance measurement across the marketing funnel. You’ll play a key role in aligning marketing efforts with revenue goals through data, automation, and process design.

In this role, you’ll be the strategic and technical backbone of our marketing function—ensuring our systems, data, and processes are optimized to drive measurable growth. You’ll work cross-functionally with Marketing, Sales, and Revenue Operations to enable data-driven decision-making, campaign performance tracking, and scalable marketing operations.

This role will build the foundation for the Marketing Operations function at Riva. The ideal candidate has demonstrated success in an operational and lead generation role, focused on both outbound engagement and nurturing marketing-generated leads and has experience in coaching, team leadership, and operationalizing effective AI solutions.

More specifically, your responsibilities will include:

Marketing Systems & Automation

• Administer and optimize marketing automation platforms (e.g., HubSpot, etc).

• Ensure data quality and successful integrations between marketing systems and CRM (Salesforce).

• Manage and lead workflow automation and project management systems across Marketing and Business Development functions.
• Design and implement automated workflows to support lead nurturing, scoring, and campaign execution.

Program Performance & Analytics

• Build and maintain dashboards and reporting to track campaign performance, ROI, and attribution.

• Support reporting requirements from the functional to board level.
• Partner with marketing leadership to define KPIs and success metrics.

Process Optimization

• Working with the VP, Marketing and the functional leads, develop and document scalable marketing and business development processes, including lead management, campaign setup, reporting, and workflows.

• Champion and lead the strategy and operationalization of AI across Marketing and Business development workflows and processes, collaborating with operational teams across Riva.

• Collaborate with the Revenue Enablement Manager to ensure alignment and adoption of marketing processes across teams.
• Identify and resolve operational bottlenecks through data-driven insights.

Data Management

• Maintain data hygiene and enrichment standards across marketing and business development platforms.

• Ensure consistent and accurate data flow between marketing, sales, and customer success systems.
• Support segmentation, targeting, and personalization efforts through clean and structured data.
• Additional duties and projects as assigned.

WHAT YOU BRING TO THE TABLE

• 5+ years of experience in marketing operations, revenue operations, or a related role.

• Expertise and strong experience with marketing automation platforms (HubSpot expertise strongly preferred).

• Experience with current AI tools and capabilities, including demonstrated experience operationalizing them into Marketing department processes with positive results

• Strong proficiency in data analysis and visualization tools (e.g., Tableau, Looker, Power BI, etc).

• Experience with CRM platforms (Salesforce) and marketing attribution models.

• Proven ability to design and optimize marketing processes and workflows.

• Experience with SaaS marketing metrics and building board-level reporting (e.g., CAC, LTV, funnel conversion rates).

• A strong understanding of growth-stage scale-up enterprise B2B SaaS organizations.

• An ability to thrive in ambiguous environments with little oversight.

• Excellent communication and collaboration skills across cross-functional teams.
• The ability to work remotely while still driving results across the business and teams.

*An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered*

Bonus Points For

• Experience with SQL or other data querying tools.
• Experience supporting ABM (Account-Based Marketing) strategies.

CORE COMPETENCIES FOR SUCCESS

• Communication: Ability to effectively convey information across all levels using verbal, non-verbal, written, and visual mediums while actively listening to ensure understanding.

• Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.

• Business Acumen: Ability to make effective decisions by understanding key drivers of company success and applying knowledge to achieve business goals and positive outcomes.

• Design Thinking: Ability to take a systemic, customer-focused problem-solving approach to effectively respond to a rapidly changing environment for the best results possible.

• Analytical Thinking & Decision Making: Ability to approach problems by relying on logic, data and facts. Uses the information available to effectively decide on an optimal path forward.

• Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement.

• Leadership, Strategic Vision & Planning: Ability to set and achieve challenging goals. Leading change means to create opportunities for people that reveal new possibilities, while uniting the organization to drive for new or different resources to win and deliver on new and existing business.

• Strategic Alignment & Partnerships: Ability to form relations with non-competing businesses or stakeholders, with the goal of leveraging key assets and resources to grow together. To grow a specific market in a specific period, in terms of either volume, sales or other metrics.

• Organizational Alignment: Ability to direct focus and effort towards a goal set by the organization.

MORE ABOUT RIVA

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM - synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

WHAT WE BRING TO THE TABLE

Total compensation package including;

• RRSP/IRA matching.
• Paid vacation starting with 3-weeks.
• Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time.
• Paid time off to volunteer with charities of your choice.
• Extended health care benefits, dental and life insurance.
• Professional development and training allowance for career advancement.

Must hold a valid work permit or be a permanent resident or citizen of Canada. This role is remote and may be based anywhere in Canada. We recognize this may result in you being in a different time zone. This role needs to work alongside our sales and marketing teams based in MT, ET, and AT time zones where we will have periodic or recurring meetings and where flexibility will be required.

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

We appreciate all applicants for their interest in joining Riva. Please note that only candidates selected to move forward in the process will be contacted.