Marketing Specialist

Pinnacle Automotive is looking for a creative, organized Marketing Specialist to bring our dealership’s people, vehicles and services to life across our digital channels.

This is a hands-on role for someone who enjoys developing ideas, capturing and editing content, designing promotional materials and keeping a website current. Working with marketing leadership and our Sales, Service and Parts teams, you’ll turn dealership priorities into engaging content and coordinated campaigns that build awareness, generate inquiries and encourage customer visits.

Your responsibilities will centre on three key areas:

1. Social Media Management & Content Creation

Manage Focus Hyundai’s social media presence with content that reflects our personality, connects with our community and supports dealership goals.

• Develop and maintain a social media content calendar that balances Sales, Service, Parts, dealership culture and community involvement.
• Plan, shoot and edit photos and videos, including short-form videos, vehicle features, staff introductions, customer stories and educational content.
• Work with dealership staff to develop ideas and help them feel comfortable on camera.
• Write engaging captions, headlines and calls to action that match our brand voice.
• Schedule and publish content across relevant social channels.
• Monitor comments and messages, respond appropriately and direct customer inquiries to the right team.
• Stay current on social media trends and identify opportunities that fit our audience and brand.
• Review content performance and use the results to improve future content.

2. Website Maintenance

Keep the dealership website accurate, current and easy to navigate, helping customers find information and take the next step.

• Update promotional banners, offers, images, links and page content through the website’s content management system.
• Create and update landing pages for sales events, vehicle promotions, service offers and parts initiatives.
• Coordinate website updates with campaign launch dates and offer expirations.
• Check pages for accurate information, working links, clear calls to action and a consistent experience across desktop and mobile.
• Apply basic search engine optimization practices, including page titles, headings, descriptions and image alt text.
• Coordinate with marketing leadership and website providers to resolve issues and implement improvements.

3. Campaign Creation & Marketing Assets

Translate priorities from Sales, Service and Parts into clear, compelling campaigns and creative materials.

• Collaborate with department leaders to understand upcoming offers, events, seasonal opportunities and business priorities.
• Develop campaign concepts, messaging and assets that support defined goals.
• Design graphics and promotional materials for social media, digital advertising, website banners, email, dealership signage and print.
• Produce creative that highlights vehicle offers, service appointments, maintenance packages, tires, accessories and parts promotions.
• Adapt campaign assets for different channels, placements and dimensions.
• Maintain consistency across campaign materials while following dealership and Hyundai brand guidelines.
• Coordinate approvals and confirm offer details, dates and required disclosures before publishing.
• Organize creative files and maintain an accessible library of photography, video, templates and brand assets.

What You Bring

• Experience in content creation, social media, digital marketing or a related role.
• Confidence creating short-form video from initial concept through filming, editing and publishing.
• Proficiency with tools such as Adobe Creative Cloud, Adobe Express, Canva, CapCut or comparable software.
• Experience updating websites through a content management system; basic HTML/CSS knowledge is an asset.
• Strong attention to detail, time management and the ability to manage competing deadlines.
• A collaborative approach and confidence working with people across different departments.
• An interest in automotive marketing and a willingness to learn about our vehicles, services and customers. Dealership experience is an asset.

Role Description The Marketing Specialist role is a full-time, on-site position based in Winnipeg, MB, supporting marketing initiatives across Pinnacle Automotive’s dealerships and collision centers. This role is responsible for planning and executing marketing campaigns, coordinating promotions, and developing content for digital and traditional channels. Day-to-day tasks include conducting market research, analyzing customer data, supporting sales initiatives with targeted marketing activities, and monitoring campaign performance. The Marketing Specialist collaborates closely with dealership management and sales teams to ensure consistent brand messaging and customer-focused communications. The role also involves maintaining social media presence, assisting with events, and identifying opportunities to enhance customer engagement and brand awareness.

Qualifications

• Strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
• Market Research and Marketing Strategy skills to analyze trends, understand customer needs, and develop effective campaigns.
• Sales and Customer Service skills to support dealership sales goals and ensure a positive customer experience in all marketing touchpoints.
• Experience with digital marketing tools and social media platforms; familiarity with content creation and basic analytics is an asset.
• Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Strong organizational and time-management abilities, with attention to detail and the capacity to manage multiple projects.
• Comfort working on-site in a fast-paced automotive retail environment and adapting to evolving business needs.
• Previous experience in automotive, retail, or service industries is an advantage but not required.