Marketing Specialist - Full Time

About the Calgary Stampede

The Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme We’re Greatest Together, the Stampede is one of the most respected volunteer-based organizations in the world governed by a Board of Directors with over 2,500 passionate volunteers and 1,200 year-round employees.

As an organization that exists for the benefit of the community, inclusion and equity are woven into our core values of western hospitality, pride of place, integrity and commitment to the community. The world-class, year-round gathering place we have built for the community also welcomes visitors from around the world and those who are new to the local community. We know that blending diverse cultures with our long-standing traditions makes community spirit thrive.

Note: The closing date for this opportunity is: November 20, 2026

Position Summary

Directly reporting to the Manager, Marketing, the Marketing Specialist supports the successful execution of marketing initiatives for the Calgary Stampede consumer marketing department and internal business units. This role manages project timelines and creative approvals, collaborates with internal and external partners, and contributes to integrated campaigns and Marcomm plans. The position shares responsibility for upholding the Calgary Stampede brand, ensuring that logo usage, visual identity, and messaging are applied correctly and consistently across all marketing materials.

The ideal candidate is proactive, highly organized, and experienced in delivering on multiple priorities in a fast-paced environment.

Responsibilities

Responsibilities of this role include, but are not limited to:

• Act as project manager, working collaboratively with internal business units to determine marketing needs that support department programs and initiatives.
• Coordinate with cross-functional teams to ensure marketing deliverables are aligned, approved and implemented within established timelines.
• Use expertise to provide strategic recommendations to internal business units related to print, digital, owned and paid tactics.
• Collaborate with teams across the organization to identify opportunities for cross-promotion, shared resources and integrated storytelling.
• Understand project impact and strategy within coinciding initiatives, organizational priorities and external events.
• Develop and execute integrated marketing campaigns across multiple channels, including paid media.
• Monitor marketing trends and best practices to identify opportunities for collateral and content creation.
• Support in department-wide initiatives and projects, such as Stampede-time marketing publications and assets including but not limited to the souvenir program, daysheets and Park schedules.
• Understand key stakeholders & audiences and provide strategic guidance on messaging, storytelling and audience positioning to ensure tactics are engaging, accurate and consistent.
• Collaborate with internal and external creative teams, agencies and partners to develop high-quality marketing materials that reflect the Calgary Stampede’s brand and values.
• Translate department objectives into actionable marketing strategies that address stakeholder needs while aligning with broader organizational goals.
• Develop, execute and report on marketing & communications plans, in collaboration with the communications team, to support Stampede-time specific programs and initiatives.
• Support Calgary Stampede volunteer committees as required. Coordinate numerous project workflows, budgets, creative approvals, production schedules and campaign deliverables to ensure timely and effective execution.
• Contribute to and develop marketing and communication plans to support tactical initiatives.
• Collaborate with Graphic Designer to develop concepts, establish layout and copy specifications, necessary for printing and distribution.
• Support Digital Specialist in content generation and copy writing for digital and social channels.
• Assist internal and external stakeholders in building Stampede brand equity by adhering to all visual identity guidelines in marketing and communications.
• Ensure that designs, advertisements, messages and images meet brand requirements and reflect applicable marketing creative platforms.
• Demonstrate flexibility in responding to evolving business needs and contribute to the overall success of the Marketing team and the Calgary Stampede.
• Manage timelines and budgets for ongoing development and delivery of marketing initiatives.
• Support Manager, Marketing, as necessary including comprehensive activity summaries, reporting, administrative tasks and special projects.

Qualifications

The ideal candidate will be proactive, optimistic and have worked in a dynamic environment where they have experience delivering on multiple priorities and will hold the following qualifications:
• Post-secondary education in marketing, communications or a related discipline is required.
• 2 – 5 years directly related experience in marketing, advertising or communications.
• Strong project management skills – delivering on-time, on-budget and to a high quality.
• Experience with agriculture and western events, lotteries, tourism and festivals are an asset.
• Highly organized, self-starter and ability to work well in fluid environment.
• Excellent business communication and strong creative writing skills.
• Experience working in cross-functional teams and managing external and internal stakeholders.
• Strong Microsoft Office skills.
• Outgoing, social personality, self-motivated and enjoys working within a dynamic team.

Benefits

The Calgary Stampede offers a unique and exciting work environment, an excellent total compensation package and the opportunity for advancement and employee training.

To Apply

To apply, please submit your resume. All applicants are thanked in advance and advised that only those selected for interviews will be contacted.