Posted 11 days ago
Outside Sales Representative
@ NorthLake Financial ULC
Winnipeg, Manitoba
Overview
NorthLake Financial ULC is hiring a full-time Outside Sales Representative to serve automotive dealers across Western Canada, based in Winnipeg, MB. The role involves prospecting, managing a set region, and growing dealer adoption of financing programs, with daily travel within the territory. Pay is a $60,000 base salary plus commission, an auto and phone allowance, and a benefits package.
Pay:
$60,000 a year
Responsibilities:
- Prospect and build relationships with automotive dealers
- Manage an assigned region across Western Canada
- Drive adoption of financing programs and dealer agreements
- Resolve dealer issues and provide client support
- Meet sales and performance metrics set by manager
Requirements summary:
- 3-5 years of related sales experience
- Experience in indirect automotive or consumer lending preferred
- Located in Manitoba or surrounding area
- Valid driver's licence and regular territory travel
- Strong written and verbal communication skills
- Proficiency with MS Office productivity tools
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · bamboohr
- Employer posting date
- 2026-10-26
- First seen by our source
- 2026-10-27
- Source record updated
- 2026-10-27
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Sales |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Schedule | day |
| Travel | air: none · ground: moderate |
| Work setting | Client sites, Vehicle, Office |
| Position | Sitting and standing |
| Physical demands | physical low · computer moderate |
| Languages | English |
| Driver’s licence | required |
| Education | Bachelor’s degree (preferred) |
| Fields of study | Business, Commerce |
| Perks mentioned | Performance bonus, Wellness, Home office allowance |
Summary and details written by AI from the posting; the employer’s posting is the authority.
NorthLake Financial ULC
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
TECHNOLOGY DRIVEN, PURELY ENTREPRENEURIAL IN NATURE
Full company description
Northlake Financial specializes in the acquisition and servicing of prime and subprime automotive, marine, powersport and recreational financing contracts. With decades of combined industry experience and a dedication to excellence Northlake offers a full spectrum of financing rates ranging from 10.9% – 32.99% and terms of up to 84 months.
- LinkedIn followers
- 1,860
- People associated on LinkedIn
- 69
- Reported office locations
- 201 Minet's Point Rd, Barrie, Ontario L4N 4C2, CA
- Business categories
- Finance
- Automotive
- Financial Services
- Other recorded names
- NorthLake Financial Corp
- NorthLake Financial ULC
- Northlake Financial
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Northlake Financial specializes in the acquisition and servicing of prime and subprime automotive, marine, powersport and recreational financing contracts. With decades of combined industry experience and a dedication to excellence Northlake offers a full spectrum of financing rates ranging from 10.9% – 32.99% and terms of up to 84 months.
| Field | Value |
|---|---|
| Industry | Financial Services |
| Company size | 51-200 employees |
| Headquarters | Barrie, Ontario |
| Organization type | Privately Held |
| Year founded | 2021 |
| Open jobs on Jobsy | 11 |
| View page |
About Northlake Financial:
Northlake Financial team is growing! If you are a committed and collaborative professional looking to contribute to a hard-working, innovative team, this opportunity is for you.
Why Work for us?
Northlake understands the needs of its employees. Northlake Financial is revolutionizing the Canadian automotive finance industry with a full spectrum of dynamic rates and services for dealers. We specialize in the acquisition and servicing of prime and subprime automotive financing contracts. Our employees flourish in an exciting and engaging environment.
Purpose of an Outside Sales Representative:
The Sales Representative will service multiple dealers across Western Canada. You must be able to commute and travel daily within Winnipeg, MB. The position involves building a book of business, managing a set region, and encouraging the adoption and usage of our programs within the current and future dealers in the designated area.
The goal is to have dealer agreements signed in Dealer Track (DT), application submissions and those applications approved and funded. A Sales Reps success will be in the volume and quality of deals submitted by their dealers.
Responsibilities of an Outside Sales Representative:
- Prospecting, you are energetic and motivated to get the right people on the phone to create buy in on Northlake Financial services.
- Dealer Engagement, you offer an exceptional client experience by providing support and providing the best client experience and connecting on a personal level to make every interaction meaningful.
- Problem Solving, listen, ask questions and lead with empathy by putting yourself in the dealer's shoes to efficiently resolve issues.
- Entrepreneurial Mindset, act like an owner by taking accountability for issues, and knowing when to collaborate and use your team to find the right solutions.
- Product Knowledge, deeply understand the products offered by Northlake Financial, and proactively recommend products that will help achieve their financial goals.
- Goal Achievement, you are competitive and motivated to achieve and exceed your metrics assigned to you by your manager.
- Team Mentality. Team values matter to you, and you bring your whole self to work and you live Northlake values, Accountability, Speed, Integrity and Innovation.
Requirements of an Outside Sales Representative:
- MUST be located in Manitoba or the surrounding area
- 3-5 years of related sales experience
- Experience selling in indirect automotive or consumer lending, financial services is an asset
- Post-Secondary education in Business or Commerce is an asset
- Valid Driver's license and ability to travel within the specified territory on a regular basis
- Dexterous in using productivity tools and end-user software including MS Office suite
- Excellent communication and interpersonal skills including strong written and verbal
- Successful track record of growing sales and ability to deliver outstanding customer service.
Compensation:
- Base Salary: $60,000 annually
- Competitive Commission Structure with performance-based earning potential
- Auto & Phone Allowance
- Your Birthday off, paid
- Paid wellness days
- Comprehensive Benefits Package including health and dental coverage
- Employee Assistance Program (EAP) for mental health and wellness support
- Bonusly employee recognition and rewards platform
Number of Positions Available: 1
Northlake Financial appreciates all interest in this opportunity. We are an equal opportunity employer, and all employment decisions are based on business needs, job requirements, and individual qualifications. We do not discriminate on any grounds protected by applicable federal, provincial, or territorial human rights legislation.
Northlake Financial is committed to providing reasonable accommodation to applicants with disabilities throughout the recruitment process, in accordance with applicable accessibility legislation. Applicants requiring accommodation are encouraged to notify the hiring manager.
Artificial Intelligence (AI) in Recruitment: Northlake Financial may use artificial intelligence (AI) tools to support the screening and evaluation of applications. These tools are used to assist, and not replace, human decision-making.
All applicants must be legally eligible to work in Canada. Proof of eligibility will be required upon hire.
Outside Sales, Auto Financing, Auto Loans, Consumer Lending, Loan Origination, Credit Applications, Credit Analysis, Financial Services, Sales Prospecting, Lead Generation, Customer Acquisition, Customer Retention, Relationship Building, Account Management, Consultative Selling, Objection Handling, Closing Sales, Outbound Calling, Inbound Sales, Telephone Sales, Pipeline Management, CRM Software, Dealership Relations, Loan Documentation, Cross-Selling, Upselling, Negotiation, Communication Skills, Customer Service, Sales Metrics, Performance Driven, Fast-Paced Environment, Financial Products, Lending Solutions, Revenue Growth, Sales Strategy.
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