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Posted 3 months ago

Performance Marketing Manager

@ Valnet Inc.

Montréal, Quebec

4+ years experience
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SIGNALS

Overview

Valnet Inc. is hiring a Senior Performance Marketing Manager in Montreal to lead digital acquisition and customer growth for its Auto portfolio. The role owns paid acquisition strategy across search, social, display and affiliate channels, manages large paid media budgets, and mentors junior staff. The posting states a full-time, in-office position reporting to a Portfolio Manager.

Responsibilities:

  • Own end-to-end paid acquisition strategy across search, social, display and affiliate
  • Manage and optimize large paid media budgets and forecasts
  • Run campaigns on Google Ads, Meta, LinkedIn, YouTube and programmatic platforms
  • Lead testing of creative, audiences, bidding and landing pages
  • Mentor junior team members

Requirements summary:

  • 4 to 8 years in performance or growth marketing
  • Proven track record managing large paid media budgets
  • Deep expertise in Google Ads and Meta Ads Manager
  • Experience with GA4, conversion tracking and attribution
  • Experience with CRO tools such as Optimizely or VWO

Tools & skills

Source and dates

Employer career site / ATS feed · dayforce-feed

Employer posting date
2026-08-11
First seen by our source
2026-10-14
Source record updated
2026-10-14

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SenioritySenior
DepartmentMarketing
Experience4+ years
Hours per week40 (estimated)
Travelair: none · ground: none
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish

Summary and details written by AI from the posting; the employer’s posting is the authority.

Valnet Inc.

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

Full company description

Valnet Inc., the leading publishing and media investment company, owns and operates over 27 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel. Specializing in acquiring, operating and growing properties that are mission-critical in their respective environments, Valnet is at the forefront of media investment. Valnet Inc. est une entreprise mondiale de publication numérique et d’investissement dans les médias qui possède et exploite plus de 25 marques réputées dans des marchés verticaux, notamment dans les domaines du divertissement, du sport, des technologies, de l’automobile, des jeux vidéo, des styles de vie et des voyages. Spécialisée dans l'acquisition, l'exploitation et la croissance de propriétés essentielles dans leurs environnements respectifs, Valnet est à l'avant-garde de l'investissement dans les médias.

LinkedIn followers
87,099
People associated on LinkedIn
1,194
Reported office locations
  • 7405 Transcanadienne, Suite 100, Montreal, Quebec H4T 1Z2, CA
Business categories
  • Media and Entertainment
  • Digital Marketing
  • Publishing
  • Marketing
  • Internet
  • Digital Media
  • Advertising
Other recorded names
  • Valnet Tech Sites
  • Valnet Inc.
  • Valnet Freelance
  • Valnet
Specialties
  • Web Development
  • Online Marketing
  • Online Advertising
  • Web Investment
  • Content Creation
  • Digital Publishing
  • and Online Media
Profile identifies a recruitment agency
No
Reported total investment
0

Currency and observation date were not supplied; this is not a current valuation or a funding round.

Valnet Inc., the leading publishing and media investment company, owns and operates over 27 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel. Specializing in acquiring, operating and growing properties that are mission-critical in their respective environments, Valnet is at the forefront of media investment. Valnet Inc. est une…

FieldValue
IndustryInternet Publishing
Company size51-200 employees
HeadquartersMontreal, Quebec
Organization typePrivately Held
SpecialtiesWeb DevelopmentOnline MarketingOnline AdvertisingWeb InvestmentContent CreationDigital Publishingand Online Media
Open jobs on Jobsy38
LinkedInView page
Job description


Location: Montreal, Quebec, Full-Time In-Office
Reporting Structure: Portfolio Manager

Who we are:

Valnet Inc. is the leading digital publishing and media investment Company that owns and operates over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle and travel.

Summary:

We are looking for a Senior Performance Marketing Manager to lead our digital acquisition strategy and scale customer growth within our Auto portfolio. This role is ideal for a highly analytical and strategic marketer who brings deep expertise in performance marketing, a strong grasp of consumer intent, and a track record of driving growth at scale.

You will own the strategy, execution, and optimization of paid acquisition across key channels, while also mentoring team members and influencing cross-functional initiatives. This is a high-impact role focused on delivering measurable business outcomes through performance, efficiency, and continuous optimization.

Responsibilities:

Own and lead the end-to-end performance marketing strategy across paid search, paid social, display, and affiliate channels.

Manage and optimize significant paid media budgets, including forecasting, pacing, and ROI accountability.

Drive campaign execution and scaling across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and programmatic platforms.

Establish performance targets and continuously optimize against key metrics — CAC, CPL, ROAS, CTR, CVR, CPA.

Lead advanced testing strategies (creative, audience, bidding, landing pages) to unlock incremental growth.

Partner closely with creative, product, analytics, and engineering teams to improve conversion funnels and user experience.

Oversee marketing automation, audience segmentation, and lifecycle marketing initiatives, including retargeting strategies.

Provide mentorship and guidance to junior team members and contribute to building best practices across the team.

Stay ahead of industry trends in digital advertising, attribution, privacy changes, and marketing technologies — particularly within the automotive and consumer finance space.

Requirements:

4–8 years of experience in performance marketing or growth marketing roles, with increasing levels of ownership.

Proven track record of managing large-scale paid media budgets and delivering measurable growth.

Deep expertise in Google Ads, Meta Ads Manager, and other performance platforms.

Strong analytical capabilities with hands-on experience in tools like Google Analytics (GA4), Data Studio, and Excel/Sheets.

Experience with conversion tracking, pixel implementation, and multi-touch attribution models.

Strong understanding of CRO principles and experience with landing page testing tools (Optimizely, VWO, etc.).

Demonstrated ability to lead projects, influence stakeholders, and mentor team members.

Experience working in fast-paced, high-growth environments (startup or digital-first company preferred).

Experience in automotive, insurance, financing, or consumer marketplaces is considered an asset.



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