Posted 15 days ago
Product Marketing Manager
@ Aplin
Calgary, Alberta
Overview
Aplin is hiring a Product Marketing Manager on behalf of a global safety development leader. The role owns go-to-market strategy and marketing execution for new solutions, aligning Product, Sales, Client Success and Marketing. The posting asks for 6+ years of product marketing experience, preferably in B2B technology, and is a full-time position.
Responsibilities:
- Develop go-to-market strategies for product launches and retention
- Craft product messaging and positioning
- Lead creation of marketing collateral and sales tools
- Collaborate across Product, Marketing, Sales and Customer Success
- Conduct market and competitive research
Requirements summary:
- 6+ years of product marketing experience, preferably B2B technology
- Proven ability to develop impactful messaging and positioning
- Strong storytelling and communication skills
- Experience collaborating across geographies and teams
- Exceptional presentation, written and verbal skills
Tools & skills
Source and dates
Employer career site / ATS feed · careerpage
- Employer posting date
- 2026-10-22
- First seen by our source
- 2026-10-22
- Source record updated
- 2026-10-22
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 6+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Aplin
| Field | Value |
|---|---|
| Open jobs on Jobsy | 838 |
To Apply for this Job Click Here
Join a top employer and elevate your career! Aplin is partnering with a global leader in safety development to hire a Product Marketing Manager. In this role, you will own the go-to-market strategy and marketing execution for innovative solutions, working cross-functionally to drive product success and revenue growth.
As a product evangelist, you’ll bridge strategy with execution—aligning Product Management, Sales, Client Success, and Marketing. You will deeply understand the market, competitive landscape, and buyer behavior, using these insights to develop positioning and messaging that resonate with target audiences and empower sales teams.
Key Responsibilities:
- Develop and execute go-to-market strategies for new product launches, updates, and customer acquisition/retention initiatives.
- Craft compelling product messaging that highlights unique value propositions and addresses customer pain points.
- Lead the creation of high-impact marketing collateral such as white papers, case studies, product videos, webinars, and sales enablement tools.
- Collaborate with cross-functional teams to align business goals across Product, Marketing, Sales, and Customer Success.
- Conduct market research to identify customer needs, industry trends, and competitive opportunities.
Qualifications & Skills:
- 6+ years of product marketing experience, preferably in B2B technology.
- Proven ability to develop impactful messaging and positioning that drives sales and engagement.
- Strong storytelling and communication skills, with the ability to inspire both internal and external stakeholders.
- Experience collaborating across geographies and teams, including executives, product management, operations, sales, and marketing.
- Exceptional presentation, written, and verbal communication skills with a keen eye for detail.
David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.
To Apply for this Job Click Here
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