Posted 16 days ago
Senior Product Marketing Manager
@ Smart, Savvy + Associates
Calgary, Alberta
Overview
Smart, Savvy + Associates is recruiting a Senior Product Marketing Manager for a growing Canadian tech company in Calgary, AB. The role leads go-to-market strategy, messaging and adoption across the full product lifecycle, working with Product, Sales and Customer Success. Hybrid with flexible hours, compensation up to $140,000 annually, 3+ weeks vacation and comprehensive health benefits.
Pay:
Up to $140,000 a year
Responsibilities:
- Lead go-to-market strategies for product launches
- Conduct customer and market research
- Partner with Product teams on product strategy
- Create product marketing and sales enablement content
- Drive product adoption and retention
Requirements summary:
- 6+ years product marketing in B2B, SaaS or technology
- Strong research and customer insight skills
- Excellent writing and storytelling
- Analytical focus on business outcomes
- Ability to influence without formal authority
Tools & skills
Source and dates
Employer career site / ATS feed · jazzhr
- Employer posting date
- 2026-10-21
- First seen by our source
- 2026-10-22
- Source record updated
- 2026-10-29
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 6+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Flexible hours |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Smart, Savvy + Associates
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
We help companies find and hire marketing, communications + creative professionals, from coordinators to C-suite.
Full company description
Ever been stuck in a complex, drawn-out recruitment process that results in being unable to find the right person? (Or worse, hiring the entirely wrong one.) Just like that, you’re right back at the beginning. Now with less time and more stress. And zero prospects. As Vancouver, BC’s top marketing and communications recruitment agency, we know how challenging it is to find the right person in a competitive market. Since 2007, our team of marketers-turned-recruiters has made it easier for companies in Western Canada to find and hire the marketing, communications and creative professionals they need. Let us take the heavy lifting off your to-do list. As your recruitment partner, we will: + Find high-quality, thoroughly screened candidates to consider, ones who are a skills fit for the role and a culture fit for your company. + Support you as much (or as little) as you’d like at each stage of the hiring process. + Provide strategic insights along the way to help you successfully hire the right team member for your needs. Put an end to struggling through complex, drawn-out hiring processes that waste your time. Keep your energy focused on tackling your to-do list and delivering great results by trusting our team with your marketing, communications and creative recruitment needs. Need recruitment help? Use the Contact button above to send us a message or give our team a call at 1-888-607-6278 to begin the recruitment process for your team. Our recruitment agency supports clients across Western Canada, focusing on British Columbia (Metro Vancouver, Fraser Valley, Vancouver Island, and the Okanagan) and Alberta (Edmonton, Calgary).
- LinkedIn followers
- 33,739
- People associated on LinkedIn
- 10
- Reported office locations
- Vancouver, British Columbia V3X 3N5, CA
- Business categories
- Recruiting
- Staffing Agency
- Other recorded names
- Smart, Savvy + Associates
- Smart, Savvy + Associates (Recruitment Agency)
- Specialties
- Marketing Recruitment
- Communications Recruitment
- Recruitment
- Creative Recruitment
- Recruiters
- Marketing Jobs
- Communications Jobs
- Creative Jobs
- British Columbia
- Alberta
- Western Canada
- Vancouver
- BC Jobs
- Victoria
- BC Jobs
- Metro Vancouver
- Fraser Valley
- Vancouver Island
- Okanagan
- Edmonton
- Calgary
- Recruitment Agency
- Recruitment Firm
- and Specialized Recruiters
- Profile identifies a recruitment agency
- Yes
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Ever been stuck in a complex, drawn-out recruitment process that results in being unable to find the right person? (Or worse, hiring the entirely wrong one.) Just like that, you’re right back at the beginning. Now with less time and more stress. And zero prospects. As Vancouver, BC’s top marketing and communications recruitment agency, we know how challenging it is to find the right person in a competitive market…
| Field | Value |
|---|---|
| Industry | Staffing and Recruiting |
| Company size | 2-10 employees |
| Headquarters | Vancouver, British Columbia |
| Organization type | Privately Held |
| Year founded | 2007 |
| Specialties | Marketing RecruitmentCommunications Recruitment RecruitmentCreative RecruitmentRecruitersMarketing JobsCommunications JobsCreative JobsBritish ColumbiaAlberta |
| Open jobs on Jobsy | 7 |
| View page |
You believe great product marketing starts long before launch day. You know how to uncover what customers really need, translate complex products into compelling stories, and bring teams together to drive market adoption and growth.
Smart, Savvy + Associates is partnering with a growing Canadian tech company in their search for a Senior Product Marketing Manager.
In this newly created role, you'll help shape how products are developed, positioned, launched, and adopted. Working closely with Product, Sales, Marketing, and Customer Success, you'll bring market research and customer insights into the product development process, ensuring new products solve real problems and deliver meaningful value.
You'll lead go-to-market strategies, develop messaging and positioning, and create content that connects product capabilities with customer needs. But your work won't end at launch. You'll also focus on driving adoption, improving retention, and measuring the success of new products and features.
This is a hands-on opportunity for an experienced product marketer who enjoys working across the entire product lifecycle. You'll join a collaborative, fast-moving team where curiosity, initiative, and the ability to influence others are highly valued.
What You'll Do
- Lead go-to-market strategies for product launches, including positioning, messaging, campaign planning, and launch execution.
- Conduct customer and market research that inform product decisions.
- Partner with Product teams early in the development process, bringing customer insights and commercial considerations into product strategy.
- Create compelling product marketing content, including sales enablement materials, customer communications, presentations, demo scripts and digital content, that resonate with customers.
- Develop strategies that drive product adoption and retention, including customer education, onboarding, and lifecycle communications.
- Collaborate with Sales and Customer Success to ensure teams are equipped to communicate product value and support successful launches.
- Analyze product performance, customer feedback, and market trends to evaluate results and recommend improvements.
- Help strengthen product marketing processes, improve cross-functional collaboration, and guide less-experienced colleagues.
What You Bring
- 6+ years of experience in product marketing within B2B, SaaS, or technology.
- Strong experience across the product lifecycle, from customer discovery and market research through go-to-market execution and post-launch optimization.
- Proven ability to conduct customer and market research independently, using qualitative and quantitative insights to inform strategy.
- Strong writing, editing and storytelling skills, with the ability to translate complex product features into clear, compelling customer benefits.
- Experience developing product positioning, messaging and go-to-market strategies that drive measurable adoption and growth.
- Strong analytical skills and a focus on business outcomes, not simply marketing deliverables.
- Confidence collaborating with internal teams, building relationships and influencing decisions without formal authority.
- A proactive, organized and adaptable approach, with experience managing competing priorities in a fast-moving environment.
Nice to Have
- Experience developing customer onboarding, in-product education or lifecycle marketing initiatives.
- Experience mentoring or guiding other product marketers.
The Details
📍 Location: Calgary, AB
🏢 Work model: Flexible hours; hybrid (flexibility to work remotely two days per week).
💰 Compensation: Up to $140,000 annually, depending on experience.
🌴 Vacation: 3+ weeks annually.
💼 Benefits: Comprehensive health benefits and a competitive total rewards package.
If you're an experienced product marketer who enjoys getting close to customers, asking the questions that shape better products and turning insights into strategies that drive growth, we'd love to hear from you.
About Smart, Savvy + Associates
Smart, Savvy + Associates is a recruitment agency specializing in marketing, communications and creative roles. We work with organizations across Western Canada to connect them with experienced professionals who can make an impact.
We believe diverse perspectives and experiences make organizations stronger and encourage applications from qualified candidates of all backgrounds.
Every application submitted to Smart, Savvy + Associates is reviewed by a member of our recruitment team.
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